You don't have to choose the old domain name, but the new domain name is ok. Even if you have a domain name of 10 years, it is useless to choose an old domain name if you don't try to optimize it. When choosing a domain name, try to choose Pinyin domain name or Pinyin abbreviated domain name, which is convenient for users to remember and visit again. Careful observation of many well-ranked websites, the domain names are all pinyin domain names, according to my guess, this domain name is easy to remember, with high return visits and high user experience.
The choice of server is very important, just like the house where people live. As we all know, Baidu China is headquartered in Beijing, so the closer it is to the headquarters, the easier it is to get there. The server was chosen in Beijing, so we live in Beijing, a Beijinger. This is not to say that the servers in Beijing are good. Of course there are many big cities, such as Hangzhou and Guangzhou. The living environment of these local websites is also good. In order to avoid filing, many people will choose some servers in Hong Kong or abroad. The websites on these servers are like a person who has no passport and ID card in China. Although Baidu will not return our website like the Immigration Bureau, the impact is still great.
Say where the server is selected, and then say what type the server is selected. The type of server is equivalent to the type of house. A big house is definitely better than a small house, and a house for one person is definitely better than a collective apartment. At this time, you can choose some big brand servers, and don't advertise which variety you choose. Such servers are generally stable and rarely can't be opened. It is best to have an independent IP, which will also improve your website's position in the hearts of search engines.
2. Make clear the theme, style and keywords of the website before building the website.
Many new webmasters often change websites because they are not satisfied here and there. I want to say that this is very unfavorable to the optimization of the new website. Just like a freshman changing his hairstyle today and dressing up after reporting to school tomorrow, can classmates and teachers have a good impression? At the beginning of website construction, it is necessary to make clear the theme, style and keywords of the website, and try not to change it after it is built. Let's talk about the style of the website here The style of the website is mainly the layout of the website. Remember that it must be beneficial for users to browse and attract users to stay, which is an important reason to improve the user experience.
When choosing keywords, be sure not to exceed two or three main keywords, and choose some long-tail keywords.
Also, don't forget to submit it to the search engine after the website is completed. This is as important as the new report.
3. Quality content
Because the content of the new station is less, many webmasters will choose to collect a large number of articles. Remember, don't do this. It is precisely because we are a new station with a small amount of content that we should make high-quality original content from the beginning. Only with a high starting point and high requirements can we achieve greater success. Only by adding high-quality original content from the beginning will it have a higher status in the hearts of search engines. At the same time, original content is released regularly every day. Don't let the search engine come in and eat nothing, and don't let it last long.
4. High quality chain
Due to the short online time of our new station, the number of external links is definitely not as good as that of the old station. Since we are not as good as the old station in quantity, we will surpass them in quality. The consumption level of small restaurants and five-star hotels is definitely incomparable. Low-quality outsourcing means bringing our website into a small restaurant, while high-quality outsourcing means bringing our website into a five-star hotel. So a high-quality chain has to catch up with many garbage chains. The chain is rice, not the more you eat, the better. If you eat too much, you will vomit, which has no effect. Just take our website into a high-end hotel several times a day.
Also, why should we put the external chain behind the content? This must be paid attention to. The outer chain is equivalent to the ticket of a high-end hotel, but you can't go inside without money, so it will become blank. If a search engine finds that there are no high-quality articles on our website through a high-quality website, it will lose its credibility just like having no money to go to a star-rated restaurant.
How to release high-quality external links? You can post some soft articles, such as A5, webmaster forums, laggards and some news websites. Publishing external links on such a website is not only of high quality, but also easy to be reprinted by others, doubling the external links. Baidu products are also a good place to get external links, such as Baidu Encyclopedia and Baidu Know. In the last article, I have specifically said how to use Baidu products to make high-quality external links, so I won't go into details here. In addition, blog is also a good choice, but it takes some time for blog to have weight. At the beginning, everyone still regarded soft text and Baidu products as places to do high-quality external links.
5. Friendly links
Friendship link is also a kind of high-quality external link, because of its importance, I will talk about it separately. Friendship links, like external links, depend not on quantity, but on quality and relevance. When a new website is replaced by a high-quality, high-weight website at the beginning, its weight and quality will be improved. There is also correlation. For example, if a mutton sheep breeding website is changed into a machinery manufacturing website, the weight transferred between the two is very limited. Friendship links must be stable, don't go up today and come down tomorrow, just like a person who just made friends today will become an enemy tomorrow, which will make search engines mistakenly think that your website is of poor quality.
Thank you, please adopt! ! !