Why is Li Yizhong so successful? What is the secret? Let's take a look at how this domestic car is the first in the market segment.
From the appearance, Li ONE gives people the impression of being steady, leisurely and generous, and there is no radical exaggeration in the front face, but this mature and steady breath is somewhat similar to Hongqi H series and even some top cars. The front face has two main characteristics. First, the penetrating headlights are called star ring mode, and the taillights are consistent. However, the rectangle of the net is very regular, the blackened grid highlights the atmosphere, and the U-shaped big mouth is formed on both sides of the net, which is very imposing.
The main side of the car body grows up, but the proportion of the car body does not feel bloated. As a medium and large SUV, Li ONE has a body size of 5020× 1960× 1760mm and a wheelbase of 2935mm. Therefore, the space seat provides a flexible layout of 7 seats and 6 seats.
The tail is very calm and elegant, and the penetrating taillights and headlights echo end to end, which has a strong sense of hierarchy, but what is more prominent is the steady atmosphere.
When we come to the interior, we seem to be facing the S-class interior of Mercedes-Benz. The center console in Ma Pingchuan is in a straight line, with four large LCD screens (12.3 inches, 16.2 inches, 12.3 inches, 10. 1 inch) all over the center console facade, giving people unlimited imagination. The steering wheel tastes like BBA and looks more like Audi. The milky white seats show high taste, solid materials and fine workmanship, giving people a sense of luxury that only millions of cars have. Some parts are made of lightweight composite materials such as aluminum alloy, which effectively reduces the weight of the car body. Configuration: uphill assist, steep slope descent, lane departure warning, lane merging assist, automatic parking, panoramic/electric sunroof, variable suspension, electric/inductive trunk, panoramic camera, adaptive cruise, double-deck sound insulation glass, active noise reduction, Saint-Gobain heat insulation privacy glass, 20-inch Michelin tires, etc. They are all standard and very rich.
In terms of power, Li ONE went astray and adopted an extended-range hybrid system, which effectively solved the problem of endurance anxiety of traditional new energy vehicles. Its power system adopts a hybrid combination of 1.2T+ permanent magnet synchronous motor, and its cruising range can reach 800km when it is fully charged with oil. The advantage of the extended-range hybrid system is that the extended-range hybrid system does not participate in power output, so the ride comfort can be comparable to pure electric, and the fuel or electricity can be independently controlled in terms of battery life, so this feature has also become an important reason for Li ONE to sell fire.
Summary: As long as the performance of the car is excellent enough, the quality control is solid enough. The configuration of materials is enough to impress people, even if it is expensive, it will not have much influence in the minds of Chinese people. The price of Li ONE is 328,000 yuan, but it can surpass the same class and break through the ceiling of domestic high-end cars.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.