According to the Survey and Analysis Report on the Development and Consumption Trend of China Clothing Industry in 2022-2023 released by Ai Media Consulting, in 2022, online consumption of clothing consumers accounted for 62.0%, and offline consumption accounted for 38.0%; The top three clothing types preferred by consumers are leisure style, sports style and fashion style that keeps up with the season, accounting for 59.5%, 45.6% and 29.0% respectively. The influence of Guo Chao brand in the clothing field is increasing day by day, and the rise of "Generation Z" has gradually become the main group of clothing consumption.
In addition, in 20021year, China's epidemic prevention and control achieved remarkable results, economic and social development steadily advanced, residents' income continued to grow, Engel coefficient was lower than that of the previous year, and optional consumption increased rapidly, which promoted the recovery growth of clothing consumption, and the upgrading trend of clothing consumption did not change, and the degree of market competition rebounded accordingly.