Platform. It is divided into video media website platform and information streaming media website platform. For example, Tencent video, iQiyi video, Tencent news, today's headlines and other large and small platforms. The quotations of major platforms are different, but the price gap of platforms at the same level is not big.
Advertising location (the main influencing factor). Each platform will generally provide a variety of advertising spaces for advertisers to choose from. The higher the exposure, the higher the price, such as the entrepreneurial advertising space and home advertising space of iQiyi app.
Advertising form. There are two kinds of pictures and videos. Generally speaking, video is more expensive than pictures.
Advertising time. Generally there are 3 seconds, 5 seconds, 10 seconds, 15 seconds, 30 seconds. The longer, the more expensive. Of course, there are longer ones, which are generally done by large and super-large enterprises.
PS:
All of the above are Internet media platform advertisements, not TV advertisements, purely hand-played, easy to understand, easy to understand, hope to adopt, thank you! If you want to know about the advertisements on Internet media platforms, you can consult me privately.