The product planner is responsible for organizing the planning and definition of new products in combination with the company's pro
The product planner is responsible for organizing the planning and definition of new products in combination with the company's product strategy. And according to the product definition, write the product requirements document, connect with the development center, and the requirements will land. The following is what I carefully arranged for you.
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1. According to the company's development strategy, brand positioning, tonality and market information, assist the leaders to formulate the annual overall product development plan, implement and follow up the new product development, and assist the product launch;
2. Market research, competitive product analysis, new product suggestions, and assistance in product development and project establishment;
3. Understand the trends and market development trends of cosmetics industry, be responsible for the demand research and planning before the product goes on the market, and make suggestions on product market positioning, product packaging and price strategy;
4. According to the brand development strategy, put forward the concept of determining new products, and put forward constructive plans for the market positioning, product packaging and price strategy of new products;
5. Conduct comprehensive communication and planning for the launch of new products, including follow-up, testing and inspection of product samples, and preparation of product filing materials; Manage the third-party company to complete the task on time and with good quality;
6. Be responsible for communication with relevant promotion departments such as training, visual display and brand image. Co-produce promotional materials that meet the needs before the new products are launched;
7. According to the promotion demand, design samples and promotion gift boxes, specify the development requirements for the purchasing department and third-party companies, and track the completion of samples and promotion gift boxes on schedule;
8, according to the market feedback evaluation after listing, put forward product improvement, product line extension and elimination scheme, determine the new product adjustment content;
9. Regularly analyze and optimize departmental workflow and business standards;
10, perform other tasks assigned by superiors.
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Responsibilities:
1. Assist the product planning supervisor to complete the on-site follow-up work of new product photo shooting, photo arrangement and film repair audit;
2. Assist the product planning supervisor to complete the design and production of atlas, DM and other related product promotion materials;
3. Assist the product planning supervisor to complete the preparation of product rhetoric, training courseware, terminal standards and product video shooting;
4. Assist the product information supervisor to collect industry information and materials, and complete the update and collation of the information database;
5. Assist the product information supervisor to complete the implementation of relevant research such as listing, promotion and sales;
6. Assist in completing and writing monthly information reports and monthly product promotion reports; Complete the daily administrative affairs of the department.
Requirements:
1, bachelor degree or above, major not limited;
2, more than two years of planning related work experience;
3. Strong written and oral expression skills, communication and coordination skills;
4. Have a strong market acumen, be familiar with the Internet marketing operation in the home furnishing industry, and be familiar with the formulation and planning workflow of Internet marketing programs.
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Responsibilities:
1, taking product experience as the core, obtaining user demand through user survey, feedback collection and data analysis, and refining effective product direction;
2. Design and organize the testing and optimization of product functions and interfaces, and optimize related links such as user acquisition, retention and recall;
3. Explore more possibilities for cooperation with product managers and propose more novel and efficient social games;
4. Strategic development exploration focusing on the direction of user addition and retention.
Job requirements:
1, more than 2 years relevant working experience, college degree or above;
2. Be unconventional, have product innovation and product marketing awareness, and be able to constantly think and put forward new ideas;
3. Self-motivated and have strong learning ability and pressure resistance, and know how to sum up experience and master methods in the process of solving problems;
4, good communication skills, good teamwork skills, willing to help the students in the team grow together;
5. Strong data analysis, quickly locate user needs and product problems, and quickly solve problems.
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Responsibilities:
1. Under the guidance of the company's strategy, according to the company's business planning and market demand, conduct analysis and research, and formulate product development strategies and medium-and long-term product development plans, including product positioning, concept promotion, packaging development and marketing strategies;
2. Participate in product research and development, product design and sales strategy suggestions, integrate new media and e-commerce resources, assist in planning online and offline marketing programs, and achieve product marketization and sales targets.
3. Deeply excavate and refine the product value, discuss, suggest and implement new product research, product shaping and packaging image;
4. Industry market investigation and analysis and enterprise product sales analysis to provide information support for enterprise product strategy;
5. Be responsible for the training of related products in the department and the satisfaction of product demand in the department.
Job requirements:
1, college degree or above, more than 3 years working experience, major in marketing, advertising, news and other related fields;
2. Familiar with market research methods and strategies; Familiar with furniture/household products is preferred;
3, familiar with office software and basic design software, good at communication, outgoing personality.
five
Responsibilities:
1. Cooperate with developers, designers and operators to refine the use scenarios and selling points of products, render texts, conceive pictures, write product detail description schemes, advertising copy and exquisite ppt.
2. Regularly update and maintain the products and product knowledge on sale;
3. Collect and analyze excellent cases and marketing methods in the industry, tap the selling points of products, and use online buzzwords and hot spots to connect with products;
4. Analyze market development trends and hot spots, put forward product concept suggestions of celebrities/network celebrities, and shoot product drawings/videos with advertising companies.
5. Create a short video instruction code for beauty according to hot spots and product characteristics; Participate in product planning, brainstorming, copywriting and scheme output;
Requirements:
1, college degree or above, major in secretarial and journalism, 1-3 years experience in Internet product planning; Experience in cosmetics, beauty equipment and personal care industry is preferred;
2. Proficient in Internet/mobile Internet products and services, with unique insights in product requirements, user scenarios, user experience, product operation and data analysis. , and have strong logical analysis ability, communication and expression ability and official document writing ability;
3. Excellent communication, understanding, teamwork and execution, proactive;
4. Experience in successful Internet product planning is preferred;