In the late autumn five years ago, as an important member of "SFUN". N "Alliance, Beijing Jia Lian Real Estate Agency Co., Ltd. (hereinafter referred to as Jia Lian), the largest real estate agency in Beijing, was the first to announce the complete termination of cooperation with SouFun, because the latter, which had been promoted to the largest platform for online housing at that time, began to expand into the field of real estate transactions.
On the one hand, it may violate the taboo of the real estate brokerage industry and have the dual identity of "referee+athlete"; On the other hand, under the internet thinking, SouFun in asset-light strategy has obvious cost advantages. Its commission ratio is far below the industry average, which breaks the market rules and threatens the market share held by traditional real estate brokerage companies. Following the footsteps of the chain home, it is the "first real estate agent" I love my family holding group Co., Ltd. (hereinafter referred to as I love my family, 000560). SZ)。
From April 23, 2008 to April 23, 2008, with the emergence of the Internet real estate information platform Ke Holdings Inc, the "shell system" formed the whole industrial chain layout of real estate brokerage business, including direct mode (chain brand), franchise mode (Deyou brand) and online real estate information platform (Ke Holdings), which also indicates the strategy of "referee+athlete" again.
June 12, WUBA. Real estate information service traffic portal absolute head company n United I love my family, 2 1 century real estate, Central Internet (837 130. OC, delisting), wheat field real estate and Zhongyuan real estate form an "anti-shell" and "real estate" alliance.
Two years ago, I loved my family's curve listed capital operator, and I loved my family's chairman Xie Yong, who had 25 years' experience in capital market, and said, "What real estate brokerage companies need is a real platform. If a company claims to be a platform, both online and offline, both as a referee and an athlete, is absolutely unacceptable in business ethics and operational logic. "
Only 10 days later, Group 58 announced that after accepting10.50 billion unrestricted shares of three shareholders of I love my family, Hu Ba Co., Ltd. (Hu Ba Finance), a wholly-owned subsidiary, became the second largest shareholder of I love my family with a shareholding ratio of 8.28% and a transaction consideration of168 million yuan. This means that although the combination of the two still operates independently, both of them indirectly have the dual identity of "referee+athlete".
However, the two "perfect curve" operations that I love my family have not been favored by investors. Whether it's a chain home with a valuation of nearly 50 billion before the shell system is formed, or a branch holding company with a valuation of close to10 billion after Tencent's $800 million D round of financing, I love my family and the shell system that has settled in WeChat Jiugongge and obtained the traffic entrance is accelerating.
As of June 20 12, the closing price of 2065438 I love my family of 5.03 yuan/share has dropped by 35.68% compared with its closing price of 7.82 yuan/share on the first day of landing in A shares on February 20 17 and its 52-week high (before the resumption of trading).
What's more, I love my family's restricted shares, which were lifted four times in 20 19, totaling 757,952,700 shares, accounting for 32.7 1% of the total share capital, and the market value of the lifted shares exceeded 3.8 billion yuan according to the latest share price.
As for SouFun, the real estate brokerage industry's first attempt to dominate the world, its market value of $5180,000 has evaporated by 93.88% compared with the peak of 20 14 years.
In fact, with Aiwuji, which once subverted the chain home and recorded a financing of up to 350 million US dollars in four years, it withdrew from the industry stage at the beginning of this year, which once again confirmed the law of "brokers win the world and stores win the valuation" in the real estate brokerage industry.
The data shows that there are more than 160 intermediary brokerage brands, more than 20,000 connected stores and more than 200,000 brokers. Among them, Shell Chain Store has 8,000 stores and 1 1 10,000 brokers, Deyou brand has 8,000 stores and 70,000 brokers, and 2 1 century real estate has nearly 6,000 stores.
In contrast, the data of "more than 3,500 chain stores with 55,000 employees" published by I love my family in official website is dwarfed. The number of its brokers may have a downward trend.
The "20 19 China Employment Season Salary Guide" jointly published by Punctuation Finance and Economics Research Institute and Investment Times shows that by the end of 20 18, the total number of employees in our family was 53,600, a year-on-year decrease of 6,588. Among them, the sales staff decreased by 6,537 to 43,300.
In terms of employee compensation, the company's employee compensation payable in 20 18 increased by 5.45 billion yuan, decreased by 5.459 billion yuan, and the ending balance was 253 million yuan. The cash paid to and for employees is 264,500 yuan more than the decrease. Because I love my family, Kunbaida didn't realize the financial merger until 20 18, and didn't publish the data for 20 17, but only included its employees in its annual report for 20 17, so there is no comparable data on salary.
In terms of store expansion, my family's pace of catching up with Bay has also been forced to slow down.
On May 9, 2065438, the company announced that it had decided to terminate this major asset restructuring because it failed to reach an agreement on the core transaction terms of this issue of shares and the payment of cash to purchase the underlying assets, and signed relevant termination agreements with the counterparty and the original anti-shell alliance ally, Zhonghuan Internet 19 shareholders.
This also means that I missed the central internet, and its management mode was called "Chinese-style joining" by my peers. I love my family. Not only did I not avoid the long-standing shortcomings of joining, but I also lost the opportunity to add 2,600 stores and 20,000 brokers.
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