1, poster size screen size, posters are mainly pasted in some large public places, and the screen can highlight the image and
There are many types of colors and pictures, such as full open, folio, long three open and so on.
2, far vision, poster design also needs to fully consider the visual effect, what you want to present, how to put the trademark and logo.
Compare images and extract visual focus.
3, creativity, posters targeted, commercial posters must have visual effects and artistic value, outstanding.
Point, the vision must be focused.
4, poster color, poster color should have style and product positioning, color segmentation, color selection needs to meet product positioning.
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Although the traditional propaganda and marketing methods are increasingly short-board, traditional marketing is more important to truly become a big enterprise. Poster is an indispensable link in traditional marketing. A good poster intuitively shows the corporate culture and the most critical corporate publicity selling points to consumers. It is the most direct and effective means for customers to understand products and companies.
The production of posters can't just go with the flow on the surface. There is nothing wrong with following the trend, but it is not simply blindly following the trend. Therefore, it is necessary to find a professional team to do professional things to make posters, so as to meet the ultimate requirements of enterprises. Enterprises can communicate with consumers by making posters and firmly grasp the eyes of customers. The following Beggars' Sect design specifically explains several major issues that need to be paid attention to when designing posters.
I. service items/product pictures.
Because the service project/product picture is the most intuitive display of enterprise services/products, and it is also the most necessary to experience, otherwise the effect will be seriously discounted.
In other words, when designing service project/product pictures, you should think about what these contents represent, where they will be used, and what kind of visual effects they will eventually produce.
Second, the overall style of the poster should be beautiful and the color matching should be reasonable.
Design style and aesthetic feeling are very important standards. Why is the price difference of the same product in big shopping malls and streets many times? Because the environment has an impact on the value of the product. Similarly, the style of posters also determines the market of products.
It should be noted here that the poster style should be in tune with the products and shops, otherwise it is neither fish nor fowl.
Third, the theme is clear.
What is the theme of the poster must be clear, and the information you want to express must be clear to customers at first sight. Remember not to do complicated things. Dependence and complexity will waste customers' time. It is likely that customers will be impatient after reading the poster, which will greatly reduce the effect of the poster.
To sum up, we must pay attention to the above points when designing posters. Of course, there are many details. Professional things, find a professional team. The Beggar Club Design APP will help you provide ideas for poster design positioning and design the poster that suits you best.
How to make a poster How to make a poster 1 and find the central idea?
To think of the central theme of publicity, all designs are carried out around this theme.
2. Make a draft.
Draw the contents of the plan on the draft paper. You can design several schemes for your own choice.
3. Set the main color.
Outline the general tone of the draft. Find your ideal color.
4. Adjust the structure.
The design should aim at highlighting the theme and adjust the overall structure of the poster.
5. Emphasize the slogan.
In terms of structure and color, we should emphasize propaganda slogans and highlight propaganda ideas.
What is the method of making posters? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.
After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster.
According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.
After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.
After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.