What is information flow?

What is information flow advertising? This should first explain what information flow is. In the field of Internet, information flow is the channel and process of delivering content to users through network media. So the information flow advertisement is an advertisement inserted in the information flow of a web page. With the popularity of smart phones and the emergence of more and more excellent apps, information flow advertisements are particularly suitable for display in mobile apps. First, because the mobile phone screen is small, the information flow advertisement will be more eye-catching and users will pay more attention to it. Second, smart phones can get more information about users' attributes (region, interest, search behavior Q, etc.). ), which is convenient for advertisers to locate the target audience more accurately.

PC media resources

Only cover the top 10 media of all kinds of programs and most Alexa China top 100 websites;

Covering 2 million+websites, forming a huge network matrix Q, reaching more target audiences for the brand.

Mobile media resources

Fully dock all the head and middle and long tail apps, with an average daily exposure of1500 million+times;

Banner/screen insertion/information flow/promotion wall/embedding/carousel/text chain can all be used to enrich the advertising form.

Completely transparent

Cost transparency: the bidding cost of each exposure is open and transparent;

Process transparency: the delivery strategy is open and transparent, supporting the third-party policy interface docking;

Data transparency: supports fully transparent real-time output of original logs such as exposure, clicking and advertising bidding.

Brand safety

The international top keyword analysis technology can identify the media environment of the whole network, ensure the brand safety of advertisers, and ensure the user experience and brand value of the media. Self-developed advertising space visibility identification engine and non-human traffic identification engine based on the real IP library of the whole network ensure "exposure = real visibility"

Fifth, strong correlation

Social media loves and hates information flow advertisements. On the one hand, the highlight of information flow is the source of funds for media survival. On the other hand, if the advertising intensity of information flow is too high, it will affect the user's degree and lead to the loss of silver fox. Therefore, it is necessary to improve the relevance between information flow advertisements and users, achieve the purpose of advertisers and bring users a good experience. In addition, when pushing information flow advertisements, avoid excessive intensity and idle advertising quantity, thus increasing user retention rate.

Professional information flow advertising service, docking more than 95% of the main traffic resources and more than 500 million targeted crowd data, providing accurate results. Advertising service is the only choice for enterprises to promote marketing transformation.

Now the most mainstream is Zhihu. Solution type and article type.