1. Management and development concept. Based on the market, we should have a keen insight into the changes in the market and constantly adjust ourselves to the market. Employees, especially managers and managers, should strengthen their study and training, improve their comprehensive quality, carefully understand the business development strategy, and have a clear idea and unified understanding of the business development concept, business development model, business development characteristics and business development fields of the enterprise. In the work, we should conscientiously implement the strategic deployment, unify the pace, highlight the key points, and make our business work always focus on strategic planning to play a multiplier role.
2. Strengthen corporate publicity and establish brand strategy.
Enterprise brand is an intangible asset of an enterprise, which is very important for its survival and development. Multi-angle and all-round corporate publicity will strengthen the influence of enterprises in the industry, enhance the corporate image, increase the sense of identity of owners, and play an important role in expanding market share. In order to achieve good results, it is necessary to publicize the overall strength and professional advantages of enterprises, and at the same time, it is necessary to be targeted and focus on different fields. In the implementation, we should pay attention to the formulation of unified publicity signs by the relevant departments of enterprises, and strive to standardize everything from billboards to business cards in order to fully display the corporate image and establish the brand effect.
3. Integrity management. Market economy is an honest economy, and honesty and trustworthiness are the foundation of enterprise development. Only by adhering to honesty, keeping promises, never doing anything that goes against promises, and strengthening the construction of honesty can we win customers. We must adhere to our commitments in mutual cooperation, contract performance, construction period, safety and quality, and timely payment of wages for migrant workers. Dishonest behavior is fatal to enterprises, which will make them unable to stand in the fierce competitive market.
4. Establish regional business organizations and strengthen regional business and professional business. Today, China has formed regional development models such as Yangtze River Delta, Pearl River Delta and Bohai Economic Zone. Construction enterprises should size up the situation, establish regional operating institutions as soon as possible, increase market share and enhance the influence of enterprises. At present, many well-known domestic engineering contracting companies are speeding up the improvement of regional operating institutions, occupying market areas by virtue of their main characteristics, core products and product differences, and relying on this, constantly exploring other operating areas. For regions and owners with large market share, especially those with more follow-up market projects, the business expansion has been continuously strengthened, and the investment in personnel, capital and technology has increased, and the business effect is obvious. It not only expands the market share in the dominant field and maintains its dominant position, but also relies on it to quickly enter other fields, further increasing the influence of enterprises, improving the awareness of the government and owners, and enhancing the brand effect.
5. Strengthen information collection, screening and tracking. The collection of engineering information is the starting point for construction enterprises to implement management and development. It is necessary to grasp the engineering information of each region as soon as possible, analyze, judge and screen it, classify the valuable information that conforms to the business and development strategy of the enterprise according to the specialty and region, and try our best to seize the initiative. At present, there are a wide range of information channels, which can be obtained through government documents, networks, newspapers and other channels. The author believes that it is best for large-scale construction enterprises with conditions to set up corresponding institutions in various places, so that they can grasp the engineering information at the first time, which is convenient for analysis and tracking, and at the same time, they can understand and master the bidding methods in their own areas, which can play a key role in the subsequent business development.
6. Strengthen the management of projects under construction. Do a project, erect a monument, consolidate one party's market and broaden one party's business field. "It is not easy to squeeze into the construction market, and it is even more difficult to consolidate and broaden the existing market. Engineering construction is the continuation of business development, so it is necessary to organically combine the construction and the bidding projects to create a good business development atmosphere and create good conditions for subsequent development. Project management under construction mainly includes contract management, cost management, quality management and safety production management. We must put an end to shoddy, muddle through, leave no quality hidden danger, and not appear a unqualified project. Only by completing the contracted project with high efficiency and high quality can the business development of the enterprise be continued. Enterprises should have a little bit of awareness, one line after another. Construction in progress is the best window for enterprise publicity. For construction enterprises, high-quality and excellent engineering is an important condition to participate in market competition. High-quality and excellent projects can be recognized by the society and owners to the greatest extent, which plays a key role in the subsequent business development.