E-commerce specialty refers to a new interdisciplinary subject which integrates computer science, marketing, management, economy, law, modern logistics and other disciplines. Referred to as e-commerce major.
E-commerce majors cultivate innovative compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and improve the management mode and level of enterprises by using computer information technology and modern logistics means. The training objectives of counterpart enterprises meet the requirements of 2 1 century.
E-commerce majors train professionals with knowledge and basic skills in management, economy, law and network technology, computer technology, marketing, e-commerce technology and e-commerce management, who can engage in practical management, planning, research, consultation and investigation in various enterprises, institutions, financial institutions and government departments.
E-commerce professional direction:
This major has six major directions: website design and program direction, network marketing direction, network product planning direction, enterprise informatization, personal network entrepreneurship and bank card research and development, seo optimization and online store operation direction.
E-commerce majors in different universities require different courses. Some universities pay attention to e-commerce network technology and computer technology, while others will pay attention to business model. These are mainly reflected in the departments where this major is located, some in the school of management, some in the school of information science and technology, and some in the school of software and business school. In this way, the specialties of students trained in various colleges and universities will also have certain differences.
The rapid development of e-commerce, on the one hand, has accelerated the subversion of various fields, especially traditional commercial fields, on the other hand, it is also promoting and driving the development of the real economy. For the transformation and upgrading of enterprises, this is a rare strategic opportunity created by information technology and a major challenge.