1. Understand the basic algorithm of robots: The biggest difference between today's headlines and other platforms is personalized recommendation and intelligent distribution. Therefore, advertisers need to understand the basic algorithms of robots in order to better optimize the delivery.
2. Develop marketing strategy: Before launching today's headline advertisements, it is necessary to specify the launching objectives, such as enhancing brand exposure, increasing consultation volume, and improving user conversion rate. According to different goals, make different marketing strategies and choose different advertising forms and delivery methods.
3. Choose the right advertising form: Today's headlines provide a variety of advertising forms, including information flow advertising, search advertising, brand area and so on. Advertisers need to choose appropriate advertising forms according to their own needs and budgets.
4. Optimize keywords: keywords are one of the important factors that affect the effect of advertising display. Advertisers can improve the advertising display effect by optimizing keywords.
5. Monitoring and adjusting data: During the release process, it is necessary to continuously monitor and adjust data. If a keyword or advertising form is found to be invalid, it can be adjusted or replaced appropriately.