How to communicate effectively with leaders and customers?

How to make your year-end summary attract the attention of leaders and become wonderful? How to make customers willing to sign a contract with you? "Minimalist thinking" puts forward "structured thinking", which changes the inherent way of thinking that we draw conclusions from data in the past and allows you to quickly catch each other's attention. We are usually used to analyzing before drawing a conclusion, but the fact is that the other party often gives up our conclusion before listening to our analysis because time is limited. The key to get the plan passed is to make the communication object care. Therefore, it is very important to grasp the key points quickly in communication and then make reasonable suggestions. Structured thinking is to consider the conclusion first, catch the attention of the other party at the first time, arouse the interest of the other party, and then prove or overthrow him.

It is different from traditional thinking in three aspects: 1 discovering ideas through multiple steps and communicating from multiple angles. Get close to the correct answer in constant repetition and iteration, and polish your point of view repeatedly. 2. Express concisely and directly, and quickly grasp the key points: try to express your views or plans in the simplest way within 30 seconds or even less, and arouse the interest of the other party to continue listening. 3. Story thinking: Compared with plain statements and boring theories, communication objects prefer to listen to stories. Using story thinking to guide the other person's attention to what you want them to see and think step by step, the goal is often easier to achieve. In minimalist thinking, nine steps of "structured thinking" are put forward: define the problem: write it down and discuss it fully. Put forward core suggestions: put forward core ideas and suggestions, and start on this basis.

Choose structure: establish a preliminary structural framework and visually create a story: use story thinking to describe ideas, discuss/polish: meet different people, get their feedback and modify proposals, and choose important events: re-examine the framework and find powerful events to prove or falsify assumptions; Prove or deny a viewpoint through analysis and integrate information; Choose a communication method suitable for the communication object and share ideas; Put forward the final proposal, which is pointed out in the minimalist thinking. The core proposal generally consists of two parts.

For example, in the book, for the same scheme, a product enters the Italian and German markets, the vice president of sales wants to hear how much sales this scheme can create, the chief financial officer wants to hear how much incremental profit it can create, the marketing director wants to hear how much European market share it can occupy, and the vice president of human resources cares that the company can enter a talent pool with both quantity and diversity. The process of building a framework is to group and arrange ideas and concepts according to certain logic, which is the most difficult and critical step in structured thinking. A clear and concise framework allows the other party to get the information they want quickly without fully understanding things. The book Minimalist Thinking introduces two frameworks: hierarchical structure and columnar structure.

According to the different needs and objects of the scheme, we will use different boxes, in which the hierarchical structure is more suitable for people who lack relevant background knowledge or contradict your suggestion, while the columnar structure is most suitable for people who are already very familiar with the scheme or don't need you to provide all the information. Students can't concentrate on the teacher's class in the classroom, but they can listen to the New Oriental teacher for two hours without moving. This is because the school teacher teaches by the book, while the New Oriental teacher has story thinking. A class is like listening to a story, and time passes easily. The whole world is running faster and faster, and there is more and more fragmented information. It is necessary to form a structured thinking and communicate with the highest quality and effect at the fastest speed.