Have sincerity
A good landing page copy must be sincere. Sincerity is manifested in several aspects, such as writing with intimacy and trust, focusing on communication rather than advertising, and focusing on conveying the most valuable information to visitors.
Deeply understand the audience
In-depth understanding and discovery of audience groups and their core needs. In other words, who is attracted by your page, which group, and what needs we can help them solve when they come to this page. The audience's goal must be very clear, so it is possible to prescribe the right medicine. And pay attention to whether the organization of the website template is reasonable.
Increase communication tools
We should actively respond to customer needs and increase communication tools. Online message, online customer service, online demand survey question and answer, although old-fashioned, are very useful. If customers are not familiar with the website, they may not call for advice in time, so these forms and instant messaging tools have become sharp tools.
Paragraph processing should be simplified.
Pay attention to the key points and selling points in paragraph processing. The first paragraph is particularly important, so it should be concise, combined with various elements, and presented to users as quickly as possible. At the beginning of each paragraph, we should refine the key points and selling points.
The graphic combination should be comfortable.
Pay attention to the combination of graphics and text, combined with visual comfort. Graphic design is very important. Graphics should alternate, echo and set off, and important pictures can be placed behind the text. Pay attention to these pictures as much as possible to control and grasp the key points. Don't use pictures that are not shocking, and don't use vague pictures.
Reduce unnecessary elements
Reduce some completely unnecessary elements. For example, reduce FLASH, pop-up, big picture background, unnecessary links, let users focus on your theme, and reduce the exit rate of the website.