Moumou convenience network
■ As simple as possible.
The URL of any website address should be concise, easy to spell and easy to understand, which is the most important principle. For example, "Yahoo!" Websites such as "Yi Bei", "Sina" and "8848" have been deeply imprinted in the minds of netizens. In fact, we know that most of these names have been registered by millions of companies. However, there are still a lot of unused combinations of letters and numbers.
Who wants to remember a long list of meaningless letters!
■ Avoid using cliches.
Avoid using prefixes and suffixes that cannot distinguish you from other companies. For example, cyber-, net-, -tech, china-, sino-, digi-, sys- and so on. At present, the online world is everywhere. In addition, the use of these words may shorten the life span of names. People look at the name of the company and count the date of the company like an expired wine: "Ah, this sounds like a product in the mid-1990 s."
■ Avoid using. com。
Now registering a website is just a "ticket" to the Internet. Then why do you have to emphasize that you are an internet company? You know, in a few years, most businesses will be online anyway, and most enterprises will be transformed into "Internet enterprises". Therefore, take. As a part of your company name, com is very short-sighted and is not conducive to the long-term development of the company.
■ Avoid using descriptive language.
Indeed, descriptive names can give you a place on the Internet, especially those vertical content websites. This is the best short-term strategy to promote the brand quickly. Using search engines to query your products and services can quickly improve brand awareness. Wine.com is very wise in selling wine online, but what happens when Internet users want to browse goods such as beer and alcoholic beverages?
■ Create a unique personality
Ask.com has a unique personality. The website dedicated to answering questions is a wonderful move in itself.
Ask.com achieved the expected goal. It can cause * * * sound, it is different, it is deeply rooted in people's hearts.
■ Create unexpected combinations
Creating related names may be the best way to make domain names effective in the future. Unexpected combination according to the original meaning of words can immediately stimulate people's imagination and provide a more solid foundation for brand creation. For most people, 5 1job has no practical significance, but on the Internet, it means everything that its website wants it to express: "I want to work".
■ New usage of old words
The use of a word in its original meaning is limited, but what if it is used to refer to something with a completely different meaning? This is not a new strategy: what does Apple have to do with technology and what does Shell have to do with oil? However, you should remember that if your company's name has nothing to do with your product, you must try your best to let your consumers set up a specific file.