How to ensure that customers will read your email?

Maybe your job requires you to send a certain number of emails to customers every day. After many emails are sent, there is no response, which makes it impossible for you to judge the real thoughts of customers. An e-mail expert shared seven tips that can help you ensure that the recipients will read your e-mail. 1. Title line. Remember, only 20%-40% of the email you send is opened by customers, but most recipients will see the header line of your email. In order to improve the probability that your email will be opened by the other party, think of a short, eye-catching and practical subject line. You can try to use attractive information ("the future of selling mail"), and you can even try to use some puzzles ("strange questions"). If possible, we also suggest using a personalized title line ("So-and-so suggested that I contact you"). 2. Your tone: Describe yourself as someone that others can contact. You want your recipients to know that you want to hear from them, so you can't make customers feel that you are just sending a large-scale email. Never use such terms as "Dear Sir or Madam" or use too formal language. 3. Content of the email: Make your email short, simple and easy to understand. Your potential customers are all working-class, they are very busy, and you need to stimulate their interest. You should do research to find out what makes your potential customers scream. Try to find someone to introduce you to. If you can't do this, you can learn as much as possible about what they or their company do. Tell them why you wrote this email. Be specific. Tell them how you can help them solve their problems. 4. Your ending: At the end of the email, ask for some action in an authoritative tone. Make it easy for your recipient to say "yes"-whether it's asking for a meeting, making a phone call or giving a product demonstration. Don't ask their permission. If you want to talk to customers by phone, just say, "Please call me now for more details." 5. Your timing: Let your mail arrive when the customer is not too busy. Make sure you avoid rush hours like Monday morning. According to our tracking data, we suggest that you send emails in the middle of the week and the middle of the day, which is the best time to send emails. 6. Your image: First impression is very important, whether it is direct meeting or online communication. The tone and format you use in your email are the only basis for the recipient to judge you. Make sure your content is professional, clear and easy to understand. Don't use those over-decorated email formats, it will only look fancy, but please don't hesitate to mark important information with bold words or bullets. 7. Your homework: Send yourself a sales email. Think of yourself as a potential customer. If you were your own potential customer, would you open this email? Would you like to spend more than two seconds reading this email? If so, what will you do next? Maybe you think, "I already know all this." However, if you look at the ten emails you sent to your target customers or new contacts recently, and then look at them critically, you can judge whether you have used the above seven tips. Is there an email that uses all seven skills mentioned above? That's why you failed.