Since 2020, under the influence of market downturn and epidemic situation, the new forces of car-making are facing tremendous pressure. Under the double blow of market and epidemic situation, the polarization trend of new forces of car-making is becoming more and more obvious. Among them, except for a few brands such as Weilai, Tucki, Weimar, Ideality and Nezha, most other new car-making forces are almost on the verge of shock. Indeed, after the "big waves scouring the sand", the scenery of the new force of making cars is no longer there, but those who can survive from this cruel game can be regarded as having certain strength. So why are the new forces that once had unlimited scenery in building cars in such a situation? What is their present situation? Compared with Tesla, a new energy head car company, what are their shortcomings? Today, Mr. Key will talk about it.
What was the sales volume of the once dazzling new car-making forces in the first half of this year?
Let's first look at a set of sales data, according to foreign media EV? According to the global Sales data of new energy vehicles in the first half of the year published by Sales on its website? From June to June, 2020, the global cumulative sales volume of new energy passenger cars was 947 1 10,000. Among them, in June 2020, global * * * sold 229,900 new energy passenger cars, up 59.0% from the previous month and down 65,438+03.1%year-on-year. It can also be seen from this sales list that this is basically Tesla's personal show. Tesla sold more than 142346 models to the world in June and June this year. 3. In terms of sales volume, the 37 154 cars of the second Renault ZOE are not a fraction, which shows its strength.
At present, there are three models of Tesla's * * * on sale, which models? 3、? Models? s？ , model? X has also achieved good sales, with the current brand influence of Tesla, as well as Model? 3 the price drop is still favored by many consumers in the market, and on the whole, Model? The 3 will become Tesla's best-selling model in China.
According to the data of the Federation, Tesla domestic models? In June, the sales volume reached14,954 vehicles, an increase of nearly 35% compared with May's10/095 vehicles, reaching a new record high. Moreover, according to the statistics of the Federation, the sales volume of new energy passenger cars nationwide in June was 86,500. Tesla's only domestic model? 3 One model, the national sales of new energy vehicles accounted for about 17% in June. Continue to subdivide into pure electric vehicle market, domestic models? Sales of 3 accounted for 23% of the total domestic sales.
You know, BYD has always been the champion of new energy vehicles in China before, and this time its Qin New Energy has also fallen and failed to sell Tesla models? 3。 Even in terms of sales, is it with Tesla models? Three is far from it. It can be said that domestic brands were completely suppressed by Tesla in June.
Let's take a look at the new forces of making cars. By the first half of this year, the car-making head enterprises dominated by Weilai, Tucki, Ideality and Weimar had occupied 0/3% of the market share of China New Energy Vehicle/KLOC-,while this figure was only 6% in the same period last year, which means that some new car-making power brands have gradually accelerated their development. However, from the sales of a single new car manufacturer, how does it compare with a single Tesla model? 3. The sales volume of the new forces of building cars seems to be a drop in the bucket.
In the camp of the new forces that build cars, some have awkward endings, and some are still working hard.
From the perspective of the overall new energy market, the sales volume of the new energy market has fallen off a cliff since the subsidy retreated at the end of June last year. It can be said that the once booming new energy vehicle market seems to have ushered in an "ice bucket challenge". The automobile industry, which subsidizes the slope retreat, frequent accidents and goes downhill, is also constantly adding ice to this bucket. It can be said that this field is beginning to make people tremble with cold.
Since 2020, after being stopped by the market downturn and the epidemic, some new car manufacturers began to feel unbearable and the days began to be somewhat uneven. A large number of negative news such as asset seizure, large-scale layoffs, salary cuts, factory shutdowns, and fund recovery have come and gone. And the endings of some of these new forces have to be embarrassing.
However, it is worthy of recognition that the birth of the new force of making cars has indeed brought innovation in business models for the intelligentization and electrification of cars. Moreover, compared with traditional car companies, they have no historical burdens and have made faster progress in automotive electronic and electrical architecture and intelligence. However, as the saying goes, "it takes hard work to strike while the iron is hot." After all, car companies that lack core competitiveness only by financing or cutting costs are far from realizing the "Chinese dream".
If a class has the penultimate existence, there must be a top one. Compared with Lindsay's boss running away, Boxian county stopped, Boxian county was cool, and there were still top echelons in the new car-making forces camp. The surviving new car-making forces all had the main models with market influence, and they still maintained good sales even under the epidemic situation. Among them, for example, Weilai, Ideality, Weimar, Xpeng Motors, as the new forces of car-making in the head, have undoubtedly occupied the position of the first echelon of the new forces of car-making, and the gap with the tail forces is gradually widening in sales. But to be honest, if there is Tesla in the face and there is an attack from traditional car companies, their living space is still not optimistic. In addition, compared with traditional car companies, the new car-making forces are still a drop in the bucket in volume. ?
What is the gap between the new forces of building cars, head car companies and Tesla?
As can be seen from the sales data, there is indeed a big gap between China's new car-making force and Tesla. In the final analysis, it can be summarized into two aspects, one is brand power and the other is product power.
So far, Tesla is the absolute leader in the field of electric vehicles, because this brand has absolute advantages in power, battery management system, cruising range, handling, assisted driving system and price. However, you know, nothing is perfect, and the boss is constantly having problems. Of course, for a long time, with stars and celebrities from all walks of life choosing Tesla as their own car, this has greatly enhanced the influence of their own brands. As the CEO of a car company and a rocket company, Elon? Musk himself also has great personal charm. What impressed Mr. Key the most was the incident of sending Tesla Roadster to heaven.
2065438+February 6, 2008, Musk's Space? X sent Tesla's customized Roadster supercar into space with the help of Falcon 9 rocket. This is the only production model roaming in space so far. Programmer Ben Pearson founded "Where? Is it? Roadster website tracks the location of Tesla space sports car. The latest calculation shows that it should fly to orbit around the sun farther than Mars in two years.
According to the calculation, the space supercar has flown1600 million kilometers and entered the second orbit around the sun. Of course, the premise of all this is that the space supercar has not hit space junk or been "hijacked" by aliens. If all goes well, it will approach the earth in 20091year. Maybe Musk's company will send a spaceship to take it back to Earth. This bold idea and performance art, Gentes La and Space Exploration Technology Company, became famous and successfully attracted the attention of the whole world. From this point of view, the new forces of making cars in China are still relatively weak in this respect.
From the perspective of product strength, glamorous design can undoubtedly attract consumers' attention. However, from this perspective, the new force of making cars is undoubtedly a follower of Tesla. Although the new force of car-making does have its own characteristic design in styling design, some places are still very commendable, but it is still slightly moderate compared with Tesla. In terms of intelligence and battery life, Tesla electric vehicles have always been in the leading position in the world in terms of battery life, instantaneous acceleration and battery pack technology. Although their products have some minor problems in performance and quality, they are still superior to the current products. It must be said that under the background of increasingly fierce competition, it is possible for new car manufacturers to grab a place only by talking about sales volume and technology.
Write at the end:
Although the new car-making forces are weaker than Tesla on the whole, they still need to be affirmed, because after all, the entry of these new forces into the market has injected fresh blood into the China automobile market and brought more possibilities to this automobile market. However, it is worth noting that it is necessary to be hard while the iron is hot. New forces can't just build cars by financing. Only by improving the core technology, production capacity and service marketing can we survive in the future market competition and gradually realize the "car dream of China", otherwise it will be eliminated by the market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.