Since the establishment of brand visual image has its consistency, and in this process, the audience is directly spread through the brand's visual carrier (logo, business card).
Understand the brand elements such as brand nature, value and concept, so in this process, we think that the earlier we attach importance to the establishment of brand image, the more conducive to brand accumulation.
Second, brand image is referred to as VIS, that is, visual identification system. To sum up, it includes the following aspects:
1, the basic part (brand logo, standard font, brand color system and logo font combination specification), the establishment of the basic part is a powerful tool to guide the construction of brand image, which takes brand logo as the center of visual image and strengthens brand personality through brand color, logo font and so on. To achieve brand visual differentiation. The establishment of the basic system effectively guides the expansion and implementation of the application system;
2. Some visual elements of the application part (business cards, stationery, envelopes, fax paper, information kits, street signs, vehicles, clothing, etc.). ) are the continuation of the basic system. Through the visual shaping of these elements, the unity of brand visual impression is effectively guaranteed, and in this process, brand concept and core value will be another guiding ideology for the development of brand application system.
3. Terminal image store. This part is about some brand image stores set up in recent years for consumers to buy products (daily necessities). The shaping of this part will become more and more important with the promotion of brand personalized service.
The interior decoration of company offices and storefronts is an important place for enterprises to publicize their corporate image. The Logo and standard color of an enterprise can be well expressed through the production of Logo, the selection of decorative materials or coatings, and even the matching of furniture colors. It is the application and extension of VI. Together with office system, public relations system and media pricing system, it constitutes VI visual identification system. Good decoration can strengthen corporate identity, create a unified office environment, enhance corporate cohesion and enhance corporate brand value.
The office is a place for enterprises to work, receive, negotiate and rest. A good office environment can make employees work happily, improve work efficiency and enhance the cohesion of the enterprise, at the same time, let customers feel the cohesion of the enterprise, enhance their trust and improve the probability of success of the enterprise.
According to the enterprise's own conditions and characteristics, the office can be generally divided into the front desk (logo wall), lobby, main office area, manager's office, conference room, negotiation room, lounge, etc. Signs, standard words and standard colors can be applied to decoration to form a unified and effective environmental recognition feature.
Storefront is the place where enterprise products or services are promoted to the outside world, and it is an important part of enterprise brand promotion. Storefront is generally located in the street or bustling commercial street, directly facing the public and consumers, and the surrounding environment is complex. If you want to attract customers, you must have strong identification and unity, and coordinate with the enterprise VI system. Interior decoration, door head and main color should strictly continue VI system, effectively convey the logo residence of enterprises, enhance brand impression and promote product sales.
Chain store is an effective means of brand promotion, which can quickly expand the scale of enterprises, increase sales outlets and form a huge sales network in a short time. But at the same time, the decoration of chain stores is particularly important. If there is no unified store identification standard, it will greatly waste enterprise resources, make the public unable to identify and understand the enterprise, and is not conducive to the trust and development of franchisees.