1. Industry research
Industry research is a comprehensive and systematic investigation of the development status and development trend of the whole industry and major enterprises. The purpose is to predict the ceiling of the industry, that is, the size of the cake, according to the existing scale of the industry, the development trend and growth of the head enterprises. When doing industry research, you need to determine the big industry and related industries where the products are located. Understand the basic information of the industry, including the origin and development of the industry, products/services/business models of upstream and downstream enterprises in the industry, through online search, industry reports and industry reports issued by head enterprises. If the budget allows, buy industry reports or customize industry research services directly from professional consulting companies.
2. Market research
Market research is also a survey of direct and potential competitors in the segmentation field. Why do you want to conduct market competition research? First, find the market opportunity gap; Second, collect users' knowledge of products and the advantages and disadvantages of competing products; Third, analyze users' behaviors and needs. Simply put, it is to analyze how big the cake is through industry research, and market research will tell you how big the cake can be. There is a classic 5W2H method to do market research, which can sum up in one sentence why and why causes what situation (what), who needs who (when), where (how) and how much (how much) the budget is.
3. User research
In the process of product development, understanding users' needs and analyzing users' behavior habits are the core points, but it is difficult to deeply understand users' needs by relying on data statistics as the main reference standard. At this time, it is necessary to conduct a large number of user surveys in the early stage of design. In this case, you can consider publishing the questionnaire on the questionnaire platform yourself, and then collecting the questionnaire by the sample party, such as filling in the questionnaire and asking questions.