The History of Real Estate Agency in China
Historical events related to real estate agency During 2003 ~ 2006 ~ 2006, the real estate agency market was fully liberalized, and more international brands entered, which would have a great impact on the mainland's real estate business philosophy and operation mode. By 2006, the real estate intermediary market will be fully liberalized, and more international brands will enter, which will bring more impacts on the mainland real estate business philosophy and operation mode. It is understood that in 2006, relevant departments will continue to cooperate to strengthen land management; Standardize the behavior of housing sales, real estate agency and property service charges; Standardize the price of affordable housing; Strive to stabilize housing prices. If we follow the plan of opening 200 stores in 2006, we need at least 40 million cash. For any real estate agent, 40 million cash is not a small sum. In 2005, in the real estate intermediary market, Zhongyuan, World Union, Xing Yan, Land International, Desiqin, Tongzhi, etc. These companies that have grown up through market competition will carve up most of the intermediary market in Shenzhen. At the beginning of the new year in 2005, the real estate market, property management section, real estate law enforcement supervision team and real estate offices of Baoshan District Real Estate Bureau jointly conducted a "carpet" special law enforcement inspection on real estate sales companies and real estate intermediary companies in the whole region. Although it is cold and humid outside, Zhou (a pseudonym), who works in a real estate agency in Wenzhou, has a particularly clear mood recently: in 2005, an apartment he bought in Shanghai a few months ago at 8,000 yuan per square meter soared to13,500 yuan per square meter, an increase of 69%. In this case, on June 65,438 438+ 10/October 65,438+08, Dongguan, according to incomplete statistics, by June 2005, there were 65,438+034 intermediaries registered in our city, with 65,438+0072 employees, including 8. In addition, after the Beijing Real Estate Agency Industry Association rated the real estate agency companies in Beijing in 2005, some small and medium-sized intermediary companies will inevitably strengthen resource integration and enhance their competitiveness; And some large brokerage companies, in the process of being favored by more market opportunities, will also accelerate the integration of their own resources and improve their core competitiveness. On July 3, 2005, a seminar on sustainable development of real estate agency industry in Nanchang was held in the conference room of Nanchang Housing Management Bureau. Nearly 100 real estate agencies in the city gathered together to discuss the second-hand housing market in Nanchang in June. Due to the influence of the New Deal, the transaction volume showed a downward trend, and the second-hand housing intermediary policy was put into trial. In 2005, the real estate intermediary enterprises in Nanjing have begun to reorganize, and the competition in 2006 will be more intense. In particular, on March 29th, 2005, Jianwu Group and Kewei Bank Jiaxin Real Estate (the first real estate agency brand under CENDANT, a fortune 500 company in the world) jointly established Suzhou Jianwu Xinyi Real Estate Agency Co., Ltd., which was regarded as a sign that Suzhou Jianwu began to enter the third-tier real estate market. In 2005, macro-control undoubtedly reshuffled the real estate intermediary industry in Shanghai. In 2005, Fuzhou * * * found out that 19 building had the problem of collecting the deposit without obtaining the pre-sale permit, and * * * refunded 3 1.87 million yuan; Xiamen * * * investigated and dealt with illegal sales of 16 real estate intermediaries and 22 commercial housing projects, and publicly exposed illegal intermediaries in the media. A series of macro-control policies introduced in 2005 made Beijing's real estate intermediary market experience a pain. In 2005, an important task of the Ministry of Construction is to strengthen the supervision of real estate development and construction, effectively implement the project manual filing system, the project capital system and the delivery and use system of residential quarters, speed up the improvement of real estate intermediary market rules, and further invigorate the secondary housing market. In 2005, the general guiding ideology of the work of the intermediary professional committee of Zhejiang Real Estate Association was to carry out the "Joint Declaration of Integrity of 100 Real Estate Agents in Zhejiang Province" as the main line, and extensively and deeply carry out the activities of striving to be an "honest" intermediary. Some people say that 2005 is a transitional year for the real estate intermediary industry. This is because with the increasingly fierce market competition and the introduction of a series of macro-control policies by the central government, since April and May, under the influence of intensive policies, the volume of housing transactions has fallen sharply, and most development companies have set up their own sales departments. It is reported that in Beijing, the real estate projects operated by agency companies are less than 10% of the total projects, so it is difficult for agency companies to find agency projects. In 2005, an important task of the Ministry of Construction is to strengthen the supervision of real estate development and construction, effectively implement the project manual filing system, the project capital system and the delivery and use system of residential quarters, speed up the improvement of real estate intermediary market rules, and further invigorate the secondary housing market. Dynamic in 2005, Hangzhou real estate intermediary enterprises failed to pass the annual inspection and fully announced the news of the property market. In 2004, Hangzhou Real Estate Management Bureau conducted annual inspection and annual inspection on the real estate brokerage agencies (intermediaries) in this city. According to statistics, by the end of August 2005, there were more than 2,650 real estate agencies in Beijing with more than 50,000 employees. In June 2004, Mr. Wang took a real estate agency to court, claiming that he signed a real estate leasing brokerage contract with the company two months ago, stipulating that the company would provide housing information, and one month's rent would be the agency fee after the transaction. Zuo Hui believes that in 2004, the cooperation between banks and real estate agencies will be fully expanded, and banks will participate more in the second-hand housing market transactions. In 2004, foreign companies will gradually become the main competitors of Beijing real estate intermediary companies with their abundant funds and mature business philosophy, and the competition of intermediary companies will become increasingly fierce. At the 2004 Tianjin Real Estate Agency Development Summit held recently, the reporter interviewed Mr. Bil l Hunt, President of 2 1 Century Real Estate China District, and Cui, General Manager of Tianjin Company. On June 5438+065438+1 October1day, 2004, the Self-discipline Rules of Beijing Real Estate Agency Industry initiated by Beijing Real Estate Agency Industry Association will be formally implemented. According to this rule, if the information provided by the real estate agency is inaccurate, it shall be liable for the economic losses of the client. It is reported that this is the first self-discipline rule of Beijing real estate agency industry, and it has also opened up the housing agency market in China. In April 2004, the Interim Measures for Real Estate Brokers to Entrust Banks to Collect and Pay Rent on Their behalf was promulgated to control possible risks from the source of funds; In 2004 1 1 month, "Beijing Real Estate Agency Industry Self-discipline Rules" set up a special organization to manage the industry. In 2004, real estate agents were also in the forefront of the industries with the highest consumer complaint rate. Example: June 5438+early February 2004, Party A was in urgent need of capital turnover and entrusted a real estate agency to put the house on the market for sale. By the end of 2004, there were 247 1 real estate agencies registered online in Beijing real estate transaction management. There are 1.54 million real estate agencies registered in Guangzhou Real Estate Agency Service Management Office, but the number of real estate agencies in Shanghai has reached1.40 million, nearly 7 times that of Beijing and 9 times that of Guangzhou. In 2004, the number of complaints from real estate agents in Changchun increased compared with the previous year. By the end of 2004, there were 247 1 real estate agencies registered online in Beijing real estate transaction management. Guangzhou Real Estate Agency Service Management Office has 1540 registered agency. In June 5438+February 2004, it passed the ISO900 1 international quality system certification, and became the first real estate agency in China to obtain the Royal UKSE certification. In the same year, he was awarded the top 50 brand agents of China Housing Fair and the top 0/00 national real estate gold medal consultant/KLOC. In 2005, he was awarded the title of "China Real Estate Broker Gold Enterprise", and Mr. Zhuang Tingzhen, the chairman, was awarded the title of "Top Ten Driving Forces of China Real Estate Economy". In September 2004, when Ningde Jiajiale Real Estate Agency Company opened a branch in Dongqiao, there were two or three real estate agencies in Dongqiao. Hefu Huang Hui became the first listed real estate agency in China in July 2004. With the strong resource advantages of listed companies, Hefu Huang Hui intends to become the most influential brand in the real estate service industry in China. In the first half of 2004, the state began to implement macro-control, and the number of real estate agents in Shanghai decreased rapidly, but the transaction volume still showed an increasing trend. In 2004, it became the largest real estate agency in China. In June, 2004, Zhenjiang Industrial and Commercial Bureau began to force real estate agents to use their uniformly printed standard contracts in the whole city, and stipulated that those who violated the regulations would be ordered to stop the real estate agency business. "In June, 2004, Mr. Wang from Beijing signed an entrustment contract with a real estate agent in Beijing and paid a deposit of 1 10,000 yuan. For example, in 2004, there were more than 6,000 brokerage companies engaged in real estate agency activities in Beijing, but only 195 1 had complete certificates and photos. Since 2004, the "Joint Declaration of Integrity of 100 Real Estate Intermediary Enterprises in Zhejiang Province", real estate intermediary enterprises have achieved good results in strengthening industry self-discipline, abiding by the promise of integrity and building the brand of "Integrity Intermediary". In order to sum up experience, set an example and commend advanced enterprises, it was declared by enterprises, recommended by municipal housing associations and publicized to solicit opinions from all walks of life and the general public. 5438+At the beginning of February 2003, the news that the Shanghai auction house could not be transferred was confirmed by the spokesman of the Shanghai Municipal Government. Since then, the listing volume of auction houses in Shanghai real estate intermediary market has increased significantly. While many short-term speculators are watching the development of the situation, the expectation of an inflection point in the Shanghai real estate market this year is particularly interesting. On June 5438+February 65438+May, 2003, the Intermediary Management Office of Guangzhou Municipal Bureau of State Land and Housing Management showed the first red card of the national real estate agency, and "revoked its professional qualification certificate of real estate agency service" for the former Guangzhou Zhujiang Zhongyuan Real Estate Consultant Co., Ltd. who was employed in violation of regulations, and demanded that "any real estate agency shall not engage in intermediary service activities again, otherwise, On June 5438+ 10/2, 2003, Beijing Real Estate Agency and Dongcheng District Real Estate Bureau organized the activity of "Relieved Intermediary Serving Dongcheng" in Dongcheng District Real Estate Transaction Service Center, and Beijing 16 intermediaries participated in this activity, which was the first appearance of "Relieved Intermediary" in Beijing last year. As early as 2003, in order to prevent intermediaries from escaping, the Ningbo Construction Committee and the People's Bank of China issued the Opinions on Standardizing the Management of Personal Second-hand Housing Loans, requiring real estate intermediaries to set up a "special deposit expenditure account for housing transaction funds" in banks, and all housing transaction funds (including down payment and housing loans) should be stored and paid through this account. Looking through the complaint records of China Consumers Association in 2003, there are more than 2,000 complaints about real estate agents in Beijing alone, and the complaints of real estate agents are only one of the complaints of consulting institutions. From June 5438 to February 2003, with the support of the Municipal Real Estate Administration, Nanchang Real Estate Agency Association was established to safeguard the legitimate rights and interests of intermediary service agencies and clients and guide the self-discipline of real estate agencies. The real estate agency was established in 2003, engaged in real estate brokerage and information consulting business. By the end of 2003, less than 2,000 people in Guangdong Province had passed the national real estate broker qualification examination. However, there are more than 1.5 million real estate agencies registered in Guangzhou alone, and the number of real estate agents with professional qualifications is relatively small. In 2003, American real estate (China) 2 1 century entered the real estate agency market in Tianjin. For example, in 2003, 2 1 Century Real Estate, the world's largest real estate agency, announced that it had signed a cooperation agreement with Huaren Dafang Real Estate Appraisal Company, a China enterprise, and officially entered the China real estate appraisal market. Not long ago, the Sino-German Housing Savings Bank, a joint venture between China Construction Bank and Shi Hao Bank of Germany, officially opened in Tianjin, becoming the first housing savings bank established in China according to the internationally accepted operation mode. June, 5438+October, 2003 10, Wuyi Jiayuan was rated as the 2002 ~ 2003 boutique building by Xiamen Real Estate Association and Real Estate Agency Association, which greatly enhanced the confidence of buyers. In 2003, Nanchang successively established real estate association, property management association, real estate agency association and housing system reform research association. In 2003, as the "leading" company of real estate agency in Jiangsu Province, the transaction volume of various real estate agencies in Wuxi alone has reached 280 million yuan, and the number of various housing transactions has exceeded 3,000, quadrupling that in 2000. In 2003, with the promulgation of the implementation norms and related detailed rules of the banking industry's "sub-mortgage" business, especially the cross-industry "sub-mortgage" business, the familiarity of banks with relevant operational procedures, the active participation of a large number of joint-stock commercial banks and small and medium-sized banks, and the intervention of some real estate intermediaries with certain market share and reputation, such as I love my family and Beijing Real Estate Exchange Center, the sub-mortgage business will enter the substantive operation stage. Hangzhou Real Estate Administration started the annual inspection of real estate economic enterprises from June 5438+1October 2003 10 in 2002, which is an important measure to further strengthen the management of real estate intermediary market and promote the self-construction of real estate brokerage enterprises. In mid-2003, with the promulgation of the implementation norms and detailed rules of the banking industry's "sub-mortgage" business, especially the inter-bank "sub-mortgage" business, the banks' familiarity with the relevant operation procedures, the active participation of a large number of joint-stock commercial banks and small and medium-sized banks, and the intervention of real estate intermediary companies, the sub-mortgage business will enter a substantive operation stage. Recently, many real estate agencies in Beijing released the second-hand housing market report in 20031-April. By the end of 2003, it is estimated that there will be 250-300 franchisees in China, ranking third in the real estate agency market in China and becoming the largest real estate agency in China in 2004.