1. business environment: Rosen convenience store may face the unfavorable conditions of Nanchang business environment. This may include population density, consumption level, competitive situation, consumption habits and other factors. If the business environment can't meet Rosen's operational needs, the company may not open a shop in this area.
2. Market research: Rosen may conduct detailed market research when deciding whether to enter a new market. If the survey results show that the demand in Nanchang market is not enough to support Rosen's operation, the company may choose not to enter the market.
3. Strategic planning: Rosen may decide which cities to open stores according to his overall strategic planning. If Nanchang is not in its strategic planning, the company may not open a convenience store in Nanchang.
4. Geographical location: Rosen convenience stores usually choose to open stores in densely populated and prosperous areas. The geographical location of Nanchang may not fully meet Rosen's site selection requirements, and the company may choose to open stores in other cities.
5. Cost consideration: Rosen may need to consider the investment cost when deciding whether to open a shop in a new area. If the cost of opening a Rosen convenience store is too high or the expected return is not enough to cover these costs, the company may choose not to open a store in Nanchang.
6. Brand influence: As a well-known convenience store brand, Rosen may be welcomed and recognized by local consumers when entering a market. However, if consumers in Nanchang market have low awareness and acceptance of Rosen brand, the company may choose to open stores in other cities.
It should be noted that the above is only one of the possible reasons, and the specific situation may be different due to various factors such as business environment, market demand and competitive situation.