From the aspects of pricing strategy, vehicle class and function configuration. It should be appropriate to say that popular thunder is a "subversive of the compact SUV market segment" because it really achieves "the same price of oil and electricity" and the technical content of its products is not low. Today, I will briefly share my views on Volkswagen Lei for your car around the dimensions of public concern, power battery, electric drive technology, intelligent assisted driving and consumer demand. ?
A, modelling design-mecha style
Vehicle modeling determines whether it can leave a good impression on consumers at first sight, but "good-looking" is a subjective feeling, so most vehicle modeling has a set of "design language" to express to consumers, that is, "telling stories can impress consumers and cause consumers to buzz", which makes it easier for consumers to accept and recognize vehicle modeling design visually and psychologically.
Popular thunder adopts the design language of "dynamic front", and the vehicle modeling design emphasizes the expression of "futuristic feeling". The front grille has obvious characteristics of pure electric vehicle, and the nearly closed design is beneficial to improve the aerodynamic performance of the vehicle, reduce energy consumption and prolong battery life.
Split lamp group is one of the most popular design forms at present, and the popular Thunder has also set up a wealth of combination lamps, highlighting the sense of technology of vehicles.
The popular Lei Feng visual effect is not only heavy, but also creates a style of "wide body and low lying", which should not be overemphasized by the aesthetic definition of most Chinese people.
The car side adopts double arc waistline, which is integrated with front and rear light groups and front and rear wheel eyebrows. The combination of line and surface creates a sense of output and dynamic visual effect.
Through taillights are used at the rear of cars. Retro design and modern light source technology have created a high degree of recognition. Especially after the lights are on at night, a red decorative strip is set below the rear bumper, and the taillights echo up and down above. The overall visual effect makes people feel very comfortable.
The double screen, circular tuyere and integrated sports seat used in the popular interior design of Lei are also popular design styles. The dashboard line extends to the left and right sides to the door lining, which is a "closed" design, which also shows that the popular interior design is quite mature.
Although the car's face value is a subjective feeling, I suggest that every consumer should personally experience several high-intention models. Through the introduction and demonstration of professional consultants, you may have a deeper understanding of a car, or you will suddenly be enlightened: "So that's it." Only after you know more will you make any relatively safer choice.
Second, the power battery safety
For a pure electric SUV, one of its core values is the power battery, especially related to the safety of the power battery. I believe this is one of the focuses that many consumers pay attention to.
Fengxing Thunder is equipped with two kinds of power batteries, the 430 version uses lithium iron phosphate battery with a capacity of 57.8kWh, and the 630 version uses ternary lithium battery with a capacity of 85.9kWh. As for the three-electricity system, Fengxing Thunder provides an eight-year160,000-kilometer warranty, and the first 2,000 users have rights packages to choose from, including the first owner's lifetime free three-electricity warranty.
Volkswagen Thunder calls the power battery "armored battery", which has the characteristics of thermal insulation aerogel insulation battery, high-efficiency liquid cooling+low-temperature heating integrated system, BMS5.0 full-time security intelligent monitoring, IP68 high protection performance and chassis armor. To ensure the safety of the power battery in all directions.
Before listing, the armored battery carried by Fengxing Thunder was immersed in the water depth of 1 m, and discharged for 24 hours, driving the motor to run and lighting the light box. There is no fire, liquid leakage, shell rupture, explosion and other phenomena in the battery pack, that is to say, even if the vehicle chassis is completely immersed in water, the armored battery can not cause major damage and safety crisis within 24 hours. Seeing this, do you have confidence in the safety of the power battery carried by Fenglei?
Popular Thunder also conducted evaluation, impact test, front reversing test and rear reversing test on armored batteries, and simulated most scenes where the power battery may be damaged in daily vehicle scenes. There is no obvious abnormality in power battery. Let's look directly at the certificate:
Seeing this, I believe your confidence in the safety of the popular Thunder armored battery has gone further, right? However, the test of the power battery did not stop there.
Low temperature is a severe test for electric vehicles. Before the listing of Popular Thunder, a "Ice and Snow Fighting Extreme Cold-2022 CCPC Extreme Cold Challenge" was held in yakeshi, which not only passed the test successfully, but also obtained the performance certificate issued by relevant units.
From the above picture, we can see the dynamic test of popular thunder in the snow, and the performance of power battery in low temperature environment has passed the test successfully. At this moment, has your confidence in the popular Leijia power battery been further enhanced?
In addition, the popular Thunder armored battery is also equipped with BMS5.0 safety monitoring system to ensure the safety of the power battery at all times.
Third, heat pump air conditioning.
It is worth noting that the popular Thunder also blessed Huawei's heat pump 2.0 technology, realizing the integrated thermal management of air conditioning system, electric drive system and battery. In the low temperature environment, the cruising range of the vehicle is increased by about 16%, and the application range is as low as-0/8℃.
For the northern region with four distinct seasons, heat pump air conditioning has obvious positive significance, which not only improves the comfort of electric vehicles traveling at low temperature in winter, but also reduces the heating energy consumption, and the comprehensive endurance of vehicles in low temperature environment is relatively more guaranteed.
Fourth, intelligent vehicles.
For an electric vehicle, the degree of vehicle intelligence determines the purchase intention of most consumers. Popular thunder has also reached a considerable height in intelligent assisted driving, vehicle-machine interconnection and human-computer interaction.
The L2+ intelligent driving assistance system supported by popular thunder, including NOA navigation to assist driving, autonomous monitoring of surrounding traffic environment, identification of road speed limit and synchronization of cruising speed, automatic lane switching according to road conditions, lane keeping and middle driving, automatic following ahead and keeping a safe distance, automatic speeding up lane change overtaking, switching driving routes according to navigation and timely adjusting the prescribed speed, etc., belongs to the current mainstream level.
However, the author suggests that although intelligent assisted driving is good, it can be used efficiently and reduce driving fatigue, but it cannot be relied on!
For novice drivers, the APA2.0 automatic parking equipped with Thunder, which is popular now, should solve the problem of their hurry when parking in the same place.
Vehicle-machine interconnection and human-computer interaction are one of the concerns of the new generation of consumers. Popular Thunder and Tencent have developed a deeply customized human-computer interaction system. You can think that the ease of use has reached the average level of the same price. In addition, popular smart settings such as inductive Bluetooth keys are equipped, and consumers can reasonably choose the corresponding configuration according to the car purchase budget and car demand.
Verb (abbreviation of verb) basic equipment of vehicles
As mentioned at the beginning, you don't have to doubt the performance of the configuration price ratio of a domestic car. Popular Thunder has the leading interior space at the same level, automatic zoning air conditioning, NVH+ digital sound effects at the music department level, panoramic canopy, 220V double discharge inside and outside, fully reclined seats and up to 35 storage spaces. As a pure electric compact SUV, based on the price, the popular Thunder may subvert the compact pure electric SUV market segment.
In terms of vehicle driving, the popular Thunder is equipped with a permanent magnet synchronous front single motor, the driving motor power is 150kW, and the output torque is 340 N m. From the data of the driving motor, do you doubt the acceleration experience of an electric vehicle?
In terms of suspension system, the popular Thunder adopts McPherson independent front suspension and multi-link independent rear suspension, which is also the mainstream suspension form of this class of cars at this price. For a traditional car company with many years of experience in R&D, design and manufacturing, Popular Thunder has the driving control and driving performance without losing competing products at the same level, and can completely test it by itself.
At present, the popular Thunder offers two early user rights packages-Pioneer Game Package and Three-year Full Charging Package, which can be selected. Both rights and interests packages include the first owner's lifetime free three-electricity warranty and low interest/low monthly payment /60 installments/7,000 yuan financial concessions, completely eliminating consumers' concerns about car selection and car use.
Other rights and interests of Pioneer Play Package include 5,000 yuan car gift package, 8,000 popular currency, free basic traffic of car networking, 3,000 yuan 1 year unlimited traffic to listen to entertainment package, and giving away smart charging piles.
Other rights and interests of three-year battery pack include three-year charging electricity fee (limited to 1 10,000 km/year) and three-year free maintenance. Please refer to the store for details of specific rights and interests.
Summary:
When the electric car is low to a certain price and the guarantee is high to a certain level, in fact, its competitors are not just trams. I believe that consumers of fuel vehicles with the same car purchase budget may be attracted by the lower travel cost of trams. With the further improvement of the domestic charging network, pure electric SUVs like the popular Thunder will definitely grab the market share of some fuel vehicles.
In addition, compared with the products made by the new domestic mainstream car-making forces, popular thunder has a more people-friendly price and a basic customer and service network accumulated through 20 years of painstaking operation. In 2023, we have seen that some new brands are on the verge of collapse at any time, and Dongfeng is popular with relatively strong strength, which may dispel a considerable number of consumers' concerns about whether this brand will fall. For most ordinary families, this is indeed a relatively safe choice. what do you think?
Note: The pictures in this article are from the Internet and have been deleted!
This article comes from the automobile appraisal of the author of Che Yi, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.