Swot analysis of clothing companies

Swot analysis of clothing industry

1. Advantages

(1) China garment industry has abundant and cheap labor resources, and its garment production is large. Clothing industry is a typical labor-intensive industry, and labor price is one of the factors of production cost. According to the data provided by Wernevr International Consulting Company in the United States, the hourly wage level of the international clothing industry is reported: the labor price in China is 0.96 USD per person per hour, ranking 48th in the world, equivalent to Japan 1/37, the United States 1/20 and the Republic of Korea 1/3. It can be seen that China's labor force is very competitive. At the same time, China is the most populous country in the world, and it is the infinite supply of cheap labor with almost no price elasticity that makes China's export industry gain invincible competitiveness. According to statistics, the annual output of clothing products in China in 2003 was 654.38+0.27 billion pieces. In 2004, China's share in the world clothing trade rose from 23% in 2003 to 24% in 2004. In 2005, China's clothing export amount was 73.566 billion US dollars, up by 19.40% compared with 2004, and its clothing export volume was 2197,300 pieces, up by 8 1% compared with the same period of last year, making it a big clothing exporter.

(2) The international competitiveness of clothing industry ranks first in the world. Competitiveness coefficient is the main index to measure the international competitiveness of an industry, which refers to the proportion of trade surplus (deficit) of an industry to the total import and export of the industry, namely: competitiveness coefficient = (export-import)/(export+import) When the competitiveness coefficient is greater than 0, it indicates that the industry has a trade surplus, otherwise it is a deficit; When the competitiveness coefficient tends to 1, it shows that the stronger the competitiveness, the weaker it is. According to customs statistics, Michael Porter, a famous American economist, pointed out that the value chain refers to a series of links and activities experienced by enterprises from creation to operation, as shown in figure (