How to carry out SMS marketing most effectively?

1, the content of short messages should be clear: the content of short messages written by overseas enterprises should be clear. If the content of the short message is vague when writing a short message, and a 70-word short message contains multiple topics, overseas users will not know what the enterprise wants to express in a short time after receiving the message, which will easily lead to the loss of users. On the contrary, if the theme and content of short messages written by overseas enterprises are clear, such as who I am, what activities I have, what benefits you have from participating in the activities, how to join, etc. Overseas users can clearly know the purpose of short messages, so as to decide whether to participate more quickly.

2. Improve the data quality of the group sending short messages: When sending group sending short messages, enterprises must screen the users' numbers and analyze which numbers are empty and available, which is only the first step of screening. Secondly, the number of overseas users corresponds to the information, and then overseas users are divided into different types, which can be classified according to their consumption level, occupation or favorite products, and then different products are promoted to different types of overseas users. Finally, it depends on the product types of overseas enterprises. If overseas enterprises sell high-end products, they should promote them for high-income people, and the classification of overseas users needs to start with income; If it is a general product, it can be classified according to the above method, so that the promotion effect of mass SMS by overseas enterprises will be better!

3. Send notification messages and care messages appropriately: The messages sent by overseas enterprises to overseas users are not all marketing messages, but also some notification messages or care messages, so as to enhance the brand image. Therefore, overseas enterprises should seize some opportunities, such as weather, users' birthdays, special festivals, etc., and send concerned messages to overseas users to narrow the distance between overseas enterprises and overseas users.

4. Choose a high-quality cloud communication platform: The effect of mass texting is also related to the cloud communication platform. The better the quality of the cloud communication platform, the higher the success rate of mass SMS sending, the faster the arrival rate and the more stable the SMS sending channel. If the quality of the mass cloud communication platform is not good, it will have a certain impact on the promotion effect of overseas enterprises. Therefore, marine enterprises should consider the applicability from the quality when choosing platforms.