1, go to Tmall's homepage first, and then log in.
2. Find "merchant support" and click on the merchant to settle in.
3. Click "Enter Now" after entering the page.
4. Select the store type and fill it in completely.
5. Fill in the brand information.
6. Write enterprise information.
7. Finally, enter your own store name to complete the store opening.
Second, the entry conditions
1, investment object:
Merchants who settle in Tmall must be enterprises registered in Chinese mainland, including legal persons (companies) and partnerships (partnerships), and hold corresponding business licenses. At the same time, the brand applying to settle in Tmall must apply for trademark registration in word mark, China, and hold the Trademark Registration Certificate or the Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office (except for some imported goods).
2. Merchants must provide materials and information truthfully.
(1) Please be sure to ensure the authenticity of the relevant qualifications and materials provided during your application for residence and subsequent business operations (if the relevant qualifications (including but not limited to trademark registration certificate and power of attorney) provided by you are provided by a third party, please verify the authenticity of the documents first). Once the qualification or information is found to be false, your company will be included in the list of dishonest customers, and Tmall will no longer cooperate with you;
(2) The merchant shall truthfully provide its store business entity and related information, including but not limited to the information of the agent operator and the actual store business entity;
(3)? Tmall has relevant regulations on the change of merchant information and data, but if a merchant changes the information listed in the second paragraph, it shall inform Tmall in writing fifteen days in advance.
3. Store deposits:
Merchants must pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to the Tmall service agreement and Tmall rules, and to pay liquidated damages to Tmall and consumers according to the Tmall service agreement and related rules when the merchants violate the rules. The renewal merchants shall pay the deposit of the following year in one lump sum within the time required for the renewal of the lease in the current year, and the newly signed merchants shall pay the deposit of the current year in one lump sum after the application for settlement is passed. According to the nature of the store, the deposit amount of the store is as follows:
(1) Flagship stores and specialty stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 65,438+10,000 yuan, and the deposit for stores holding registered trademarks is 50,000 yuan;
(2) Franchise stores: the store deposit of the Notice of Acceptance of Trademark Registration is 6,543.8 yuan +0.5 million yuan, and the store deposit of registered trademarks is 6,543.8 yuan +0.5 million yuan.
4. Basic conditions
(1). The registered capital of the store-opening company is higher than 1 ten thousand RMB (including 1 ten thousand RMB).
(2) The shop opening company has been established for more than two years according to law.
(3) The company that opens a shop must have the qualification of general taxpayer; Then pay the deposit: (
5. Access restrictions
Tmall does not accept applications from individual industrial and commercial households or non-Chinese mainland enterprises.
Tmall does not accept applications from brands that have not obtained a trademark registration certificate or a trademark acceptance notice (except for some imported goods), nor does it accept applications for pure graphic trademarks.
Extended data:
Tmall, formerly known as Taobao Mall, is a comprehensive shopping website. On the morning of 20 12, 1,1,Taobao Mall officially announced its name change to "Tmall".
I. Services:
1, seven days without reason to return.
Tmall sellers accept that buyers have no reason to return the goods within seven days, so they don't have to worry about what they bought being inappropriate or what they bought being too different.
2. Real guarantee
The goods sold by Tmall sellers are authentic and licensed, and are subject to the supervision of buyers and Taobao.
3. Credit evaluation
Taobao's credit evaluation system consists of three parts: heart, drill and crown, and the upgrade provides reference for honest trading. And successfully protect the interests of buyers and promote sellers to trade in good faith.
Second, the cooperation application:
Taobao cooperation website application conditions:
1. The website has a stable user base and high-quality content; Have a certain amount of taobao guest commodity information;
2. The website has ICP filing, and the content is healthy and meets the requirements of national laws and regulations;
3. Acts and contents that infringe the interests of Alibaba Group (including other companies) or websites that mislead consumers are not allowed on the website (see Statement on Promoting Norms for details);
4. The Alibaba account used must be bound to the Alipay account with real-name authentication;
Third, matters needing attention:
1. The technical service fee is divided into 30,000 and 60,000 grades, and the annual fee is refunded according to the proportion of sales. Fourth, the commission ranges from 2% to 5%.
2. The introductory quality inspection report is generally around 1 1,000 yuan, depending on the industry. Textile and clothing inspection: National Knitting Products Inspection Center.
References:
Tmall merchants-Tmall entry rules Baidu Encyclopedia-Tmall Mall