The radar brand was officially released, and the first pure electric pickup truck was listed. According to the introduction of the radar car, in terms of positioning, the radar car aims at the new track of "new energy+diversification" and focuses on the new categories of users' diversified lives. The radar brand was officially released, and the first pure electric pickup truck was listed.
The radar brand was officially released, and the first pure electric pickup truck 1 was launched. When it comes to pickup trucks, we think of Great Wall guns and Tesla. The former makes pickup trucks get more attention in China market, while the latter is the forerunner of pure electric smart pickup trucks. However, the Great Wall Gun has not yet launched a pure electric pickup truck model, and Tesla Cybertruck has not yet landed in the China market. As a result, Radar beat Great Wall Gun and Tesla, and became the first brand to launch pure electric pickup truck in China auto market.
On July 12, the radar brand was officially released with the Chinese name "Radar".
Why can such a strange name take the lead in the pure electric pickup truck market in China before Great Wall Gun and Tesla? Because standing behind the radar is Geely Group.
Radar brand is a brand-new high-end new energy vehicle brand launched by Geely Group. The first model RD6 unveiled today is also based on the huge SEA architecture of Geely Group. From this point of view, radar, like geometry and krypton, is a new force to build cars focusing on the smart electric vehicle market initiated by traditional car companies.
Ling Shiquan, CEO of Radar Auto, said: "The brand value of radar is carefree lifestyle, unbounded exploration spirit and seamless environmental protection concept, and the brand positioning is mobile and multi-charged space. Radar is not only a brand that pays attention to science and technology, but also a brand that advocates nature and humanity and emphasizes diverse outdoor lifestyles. "
The reason why radar started from the new energy pickup market is because it saw that the pickup market continued to improve, the policy of lifting the ban increased year by year, and outdoor life gradually diversified. Radar auto executives believe that pure electric pickup trucks will become a new market growth point.
"In addition to the car brand and the first product, Radar also launched a boutique sub-brand focusing on outdoor lifestyle at today's press conference, and announced that it will jointly develop a variety of outdoor camping expansion equipment with the global one-stop camping equipment brand Naturehike, and jointly launch the" Protect Natural Wonders "program with the Chinese version of National Geographic.
CGO Han Yi (Chief Business Growth Officer) of Radar Auto said: "As a sub-brand of life boutique, Radar Weekend carries more exploration of outdoor lifestyle. We hope that radar can become a connector between the city and nature, so that daily city driving and weekend outdoor travel can stimulate unlimited diversity and excitement. "
At today's press conference, the radar RD6 made its real debut for the first time, but no specific product information was released. However, the official said that the car has a large storage space and a super-dynamic full-scene discharge function, which can fully meet the needs of outdoor exploration and urban life.
When the vehicle is running, it can also supply power to various electrical equipment in the rear bucket at the same time. The rear bucket is equipped with a multifunctional discharge panel, which supports 16A, 10A, three-hole, two-hole, and 12V interfaces, so as to realize plug-and-play electricity and connect high-power electrical appliances without switching sockets.
Full-scene strong power supply can support 6kW discharge power at most, can supply power for three 2000W electric ovens at the same time, and can also support five household air conditioners to work at the same time (1.5 HP refrigeration condition).
On the premise of maintaining 25% power to ensure the return trip of the vehicle, the available power for external discharge is equivalent to 75 outdoor large-capacity mobile power sources (about 1kWh), and the radar RD6 can be competent for camping or barbecue.
In addition, the radar RD6 also has variable vehicle loading space. 70L hidden storage box has a separate cover to prevent dust. The spacious and flexible rear seat cushion can be turned up. The storage box under the cushion can reach 48L. After opening, a transparent loading space can be formed, and articles inconvenient to put down can be placed at will.
In terms of performance, the announced information includes: the new car will be equipped with a 200kW high-power motor, with an acceleration of 6s per 100 kilometers and a pure electric cruising range of over 600km.
In terms of design, Peter Horbury, brand modeling officer of radar car, said: "Radar car will combine practical functions with natural aesthetics in a softer and more natural way. This is the philosophy of design and the philosophy of the brand. "
While opening the "0 yuan Booking" channel today, the government also announced the preferential rights of the first batch of booking users, including: giving priority to car picking, enjoying the privilege of brand multi-friend activities, enjoying the privilege of launching new products, official brand certification badge of radar car App, surprise blind box, multi-outdoor camping equipment worth 5,000 yuan and other exclusive car picking gift packages.
As for the production level, the factory of radar car is in Zibo. It is reported that all its production lines adopt the international advanced intelligent production information system, and robots can automatically identify different models and assemble them at 100%. The numerical control rate of key equipment is 97%, the comprehensive utilization rate of equipment is over 90%, and the data acquisition rate of the whole production process is 100%.
Although radar entered the market from pickup trucks, it is not a brand that only focuses on pickup trucks. Officials said that the radar started with pickup trucks, but it didn't stop there.
According to the product plan, its first high-end pure electric pickup radar RD6 is scheduled to be officially launched in the second half of this year. After that, it will launch medium-sized pure electric pickups, medium-sized and large-sized new energy pickups, full-size pure electric pickups, full-size new energy off-road vehicles, pure electric all-terrain vehicles and other products, covering a variety of power modes such as pure electric and super hybrid, and creating an all-round outdoor travel ecosystem.
In recent years, the domestic pickup market has obviously warmed up. From 20 15 to 202 1, the domestic pickup market increased by 1.69 times, higher than the automobile market.
In 20021year, the penetration rate of domestic pickup truck market was 2. 1%, which was still far from the penetration rate of nearly 20% in North America. This shows that pickup trucks still have a lot of room for growth in the domestic auto market. According to the forecast, the domestic pickup truck market is expected to reach more than 3 million vehicles in 2030, and the pure electric pickup truck market has broad prospects.
In terms of policy orientation, the policy of lifting the ban on pickup trucks is being implemented continuously all over the country, and differentiated management measures have been introduced for new energy trucks.
For example, point 13 of Article 4 of the Opinions of the General Office of the State Council on Further Releasing Consumption Potential and Promoting Sustainable Recovery of Consumption clearly states that people's governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the the State Council should implement fine management of pickup trucks in cities and study further relaxing restrictions on pickup trucks in cities. In 2022, the new version of "Provisions on Responsibility for Repair, Replacement and Return of Household Automobile Products", that is, the "Three Guarantees" policy, was also included in the pickup truck model.
Some people believe that the continuous implementation of these favorable policies will stimulate the growth of pickup truck utilization rate and high-end demand.
At the same time, the popularity of lifestyles such as camping, fishing and outdoor cycling has also changed the way of travel.
According to the analysis of Ai Media Consulting Camping Report, it is estimated that the core market size of China camping economy will rise to 248.32 billion yuan in 2025, and the driving market size will reach 65.438+0.44028 billion yuan. According to Xiaohongshu's statistics, the number of notes related to 202 1 camping has increased by more than five times year-on-year. From June 5438 to April 2022, the search volume of outdoor products in JD.COM increased by 145% year-on-year, and the turnover of tent/mat goods increased by 229% year-on-year.
Therefore, radar officials believe that in 20021-2025, China will still be a big city, family, short trip, short time and Zhou Bianyou, and the demand for car purchase on the road will become a new core car purchase factor for China users. Based on these requirements, the pure electric platform pickup truck will enable radar brands to seize market opportunities.
In 20021year, the market penetration rate of new energy vehicles in China reached 13.4%, while in 2020, this figure was only 5.4%. The new energy market has entered a new stage of development, and the competition for market share among major car companies is becoming more and more fierce.
Starting with pure electric pickup trucks, this is a label that is naturally concerned when the pickup truck market is growing obviously.
As a result, the new power brand under Geely Group has been further improved, focusing on the entry-level market, catering to the mid-to-high-end market, and focusing on outdoor travel, which has been covered from the most basic commuting needs to the pursuit of quality driving sense to the outdoor lifestyle.
The radar brand was officially released, and the first pure electric pickup truck was listed. The radar brand of Geely Automobile Group was officially released on the evening of July 12. The Chinese name is "Radar", and the first pickup RD6 based on the huge structure of Geely Sea made its debut.
At the same time, Radar Auto also launched RadarWeekend, a boutique sub-brand focusing on outdoor lifestyle, and announced that it will jointly develop a variety of outdoor camping expansion equipment with Naturehike, a global one-stop camping equipment brand, and jointly launch the "Protect Natural Wonders" plan with the Chinese version of National Geographic, and invite multiple friends of the brand online to jointly build a diversified outdoor lifestyle ecosystem.
Ling Shiquan, CEO of Radar Auto, said: "The brand value of radar is carefree lifestyle, unbounded exploration spirit and seamless environmental protection concept, and the brand positioning is mobile and multi-charged space. Radar is not only a brand that pays attention to science and technology, but also a brand that advocates nature and humanity and emphasizes diverse outdoor lifestyles. "
According to the introduction of radar car, in terms of positioning, radar car aims at the new track of "new energy+diversification", focusing on new categories of users' diversified life, and providing users with diversified life solutions.
Radar RD6 new car is a pure electric pickup truck based on the broad sky architecture. Large storage space, high-power full-scene discharge function, outstanding charging advantages, comfortable driving and ingenious design, which fully meets the needs of outdoor exploration and urban life. The radar RD6 accelerates for 6 seconds in 100 kilometers, and the pure electric cruising range exceeds 600 kilometers.
In addition to the release of the radar RD6, the radar car also conveyed confidence in the outdoor subdivision of new energy, and based on the insight into the market and users, the ecological layout of the entire outdoor scene was carried out. With the popularity of electric pickup trucks in Europe and America, the domestic pickup truck market is improving, and the whole pickup truck market is changing.
In the first half of 2022, the penetration rate of new energy vehicles in China rose to 19.3%. At the same time, since 2022, China's favorable policies for lifting the ban on pickup trucks have been continuously upgraded, and many places and cities have further relaxed the restrictions on pickup trucks entering the city. Under the dual effects of policy and market, pickup trucks are gradually transitioning from tool attributes to ride and high-end attributes, and it is expected to form a differentiated product layout in the future.
In addition, according to the consulting data of Ai Media, from 20 14 to 202 1, the market size of China camping camp increased from 7.7.1100 million yuan to 29.9 billion yuan. The willingness to travel is more inclined to nature, and exquisite camping and outdoor leisure tourism have become the new trend of travel. The radius of life is gradually expanding, and the lifestyle of users is more diversified. Cars, SUVs, MPVs and other automobile categories are users' main travel choices, but the market lacks truly outdoor-oriented models.
Building the first pure electric pickup truck is the first step of radar car. Han Yi, CGO (Chief Business Growth Officer) of Radar Auto, said that Radar will launch a boutique sub-brand focusing on outdoor lifestyle, which will carry more exploration on outdoor lifestyle. The radar car will also release a series of intelligent outdoor experience and product service ecology, and the future product form of the radar car may extend from travel tools to the whole scene category.
The radar brand was officially released, and the first pure electric pickup truck was listed. 12 On July 3rd, the brand of radar car was officially released. Radar car is a brand-new brand launched by Geely Automobile. Judging from the current situation, the brand will be positioned in the field of new energy, and the brand will launch its first new car named RD6.
At the same time of brand release, the official radar vehicle launched a brand-new model RD6, which will be built on the huge frame of pure electric frame SEA developed by Geely Automobile. Radar RD6 will also be the first pickup truck model based on SEA. The official also revealed that the cruising range of this pure electric pickup truck will reach 600 kilometers, or it will be officially listed on September 9 this year.
The radar car not only announced the brand-new pure electric pickup truck RD6, but also announced the brand's future product planning to the public. Radar radar vehicles will mainly promote products in outdoor lifestyle scenes, including: full-size new energy off-road vehicles, medium and large new energy pickups, medium-sized pure electric pickups and pure electric all-terrain vehicles.
The amount of information is also worthy of refinement, which will show the types of outdoor vehicles covered by radar vehicles in the future, with wider coverage possibilities, and the brand will not only create pure electric products in the new energy field, but also design other power forms in the new energy field.
At present, the rising trend of domestic pickup truck market and people's pursuit of emerging outdoor sports indicate that this will become an important growth point in the future market, which is also the main direction of radar vehicles at present, and it also shows that this is a big move for Geely Automobile to open up a new battlefield. Perhaps more traditional car companies and new forces will join in the future.