GE website is composed of several independent websites, which has become one of its structural characteristics. The main station has several columns, such as lead column area, online shopping area, offline shopping area, advertising area, service area, business news area, technical news area, stock market area, key promotion area, sports news area and multiple information retrieval entrance windows. 1)GE home page
2) General Electric Business
(1) Aeroengine (2) Electrical Equipment (3) Aviation Services
(4) Financial services (5) Investment in commercial facilities (6) Commercial credit.
(7) Employee Reinsurance Company (8) General Electric Stock (9) Financial Insurance
(10) global consumption capital (1 1) global information hub service (12) industrial system
(13) lighting (14) medical system (15) mortgage insurance company
(16)NBC (abbreviated as National Broadcasting Corporation) (17) Plastic Industry (18) Energy System
3) Small Business Service Plan
(1) Small business solutions (2) Getting business (3) Buying/renting vehicles.
(4) Purchase/lease equipment (5) Purchase new IT equipment (6) Company credit.
(7) Employee benefits (8) Expanding/purchasing equipment (9) Reducing transportation costs.
(10) Re-apply for loans (1 1) Short-term liquidity
4) Industrial solutions
(1) Vehicle (2) Building and engineering structure (3) Remote communication
(4) Transportation (5) Equipment
5) Home solutions
(1) Lighting (2) Household appliances (3) Household electrical safety (4) Adhesives and sealants
6) Personal financial consultation
(1) Annuity income (2) Automobile insurance (3) Bank deposits and loans
(4) General Electric Credit (5) Direct Stock Investment (6) General Electric Automobile Guarantee Procedure
(7)GE payment management (8)GE payment plus interest (9) house mortgage loan
(10) life insurance (1 1) long-term medical insurance (12) mutual fund
7) Company information
(1) Information Room (2) Annual Report (3) Investors
(4) GE(5 in the community (5) Talent recruitment (6) Contact us.
8) Global connections
GE has also set up several websites according to the main service items, such as (General Electric Company's main station), (Financial Investment Consulting Service Website), (Household Appliances Network), (Supply Service Website), (Women's Health Consulting Website), (National Professional Basketball and Olympic Basketball Championship Website), (General Electric Small Business Service Website) and so on.
This structure has been adopted by many large enterprises, such as Procter & Gamble's () website. The difference is that P&G's output only focuses on beauty, health care, skin care, personal cleaning and other categories, and it is marketed according to the "brand flagship strategy", that is, the policy of designing "one brand, one website"; GE generally only uses the brand "GE", and its products and services span too much, so each sub-site adopts the idea of "defining domain names by function" instead of "defining domain names by brand". There is no difference between the two schemes, except that brand websites need to add comments when searching for keywords. Any website has an information layer, a channel layer and a service layer. Most electronic websites in China are still competing at the information level, not because they don't want to establish stable customer channels and provide substantive services, but because most of them have no industry practice foundation, and it is difficult to build a novel online business model from the reality of consumers or enterprises. In other words, their lack of deep understanding of products, customers and actual business models is the main reason for the lack of vitality of these websites.
GE website is first-class in information release, channel construction and service mode. First of all, the website is not simply located in the external forms such as "B2B", "B2C" and "B2G", but in the customer base. So the website is designed according to the outline of "individual", "family", "small business", "company", "industrial solution", "GE business" and "global service".
Based on this concept, GE website "captures" customers with information and expands channels with services. From the form of work, including "B2C", "B2B", "B2G" and "ASP". For example:
B2C- lighting, home appliances, adhesives and sealants, home appliance safety, personal finance, GE credit cards, house leasing, credit, etc.
B2B- general network service, small business service, purchase/lease of equipment, purchase of new IT equipment, reduction of vehicle cost, business development, employee welfare, automation, communication, transportation, GE investment, commercial equipment, etc.
ASP- global information exchange service, enterprise procurement solution, ge website solution, EDI solution, etc.
Secondly, from the so-called portal form, it is difficult to say which kind of GE website belongs to. As a corporate website, it is very professional and exclusive in product marketing. For example, its column section of household appliances and electric light source products is a model of all B2C websites in terms of marketing creativity and virtual effect display.