The first trick is to spread flowers.
Business cards are deceptive. Although many people have misunderstandings about business cards, there are still many people in life who believe in business cards. Distributing business cards will bring unexpected reasons. First of all, make a business card. The name of the business card should be big and loud. Even lawyers who have just started their careers and have never done any cases should write the words XX, a well-known lawyer and proficient in XX to attract the attention of ordinary people. Secondly, business cards should be issued on various occasions, especially when eating and drinking, singing and dancing, and visiting relatives and friends. Anyway, as long as there is an opportunity, don't be stingy with issuing business cards; Then, when sending business cards, you should also say that you have nothing to do with me, and have a drink and chat with me, so as not to misunderstand that it is propaganda.
We have a local upstart who has a good personal relationship. We helped him with several cases, which was quite satisfactory. For a long time, we were on a business trip in the provincial capital, and a provincial lawyer at the same table gave us a business card. Everyone, including my colleague, was honored to get one. In February this year, the nouveau riche had a traffic accident in the provincial capital. At that time, he found it difficult to ask me for help. I didn't want to, but the nouveau riche contacted the lawyer in the provincial capital. Maybe that's what business cards do.
The second trick is to make something out of nothing.
It is often seen in newspapers and TV that ten lawyers jointly sue the Ministry of Railways and a lawyer for a penny lawsuit. Don't think that these lawyers are idiots, and the Ministry of Railways can win? A penny lawsuit, winning is thankless? They came not for this lawsuit, but for the advertising effect behind it! You see, before the lawsuit is finished, they are already famous and famous. The source of this case will not come to you in the future. At that time, the case was one or two kilometers long, and you didn't have to take it.
To use this trick out of thin air, we must find a suitable case. Generally speaking, this situation must meet the following four conditions:
First, cases of interest to the people and involving the vital interests of the people; For example, tap water pricing, train fares, and the choice of National Day holidays.
Second, media attention. Only media reports can promote lawyers. If the media doesn't report it, the case will be done in vain. For example, the Wenchuan earthquake in May and the recent financial crisis are all opportunities for our lawyers, from which we can dig out many small cases and raise our visibility. However, it should be noted that due to the strict control of media reports in China, many news reports may need to be approved. Therefore, when choosing a case, we must grasp the degree, not only to let the media report, but also to embarrass the media. It is best to have contacts in radio, television and newspapers to assist in the completion.
Third, there must be a sensational effect. Some cases have been done and reported by the media. They tried to learn from the west and then returned to their original jobs. In this way, the effect will be counterproductive.
Fourth, the case you are looking for must have a direct interest with yourself (or the party you represent). Otherwise, the case will be withdrawn before it enters the court, which will not form a propaganda momentum and will be easily seen through.
The third trick is to leave a mark on the snow.
Internet is the largest media, which is of great significance to the promotion of lawyers. According to the Survey on the Demand for Public Legal Services in China jointly conducted by Enterprise magazine, Beijing New Generation Market Monitoring Agency and Sina.com in September 2007, netizens in China mainly rely on the Internet to obtain legal information (as shown in the figure: 43.2% of the public obtain legal information through the Internet, 18.9% of the public consult their friends, and 13.5% of the public obtain legal information through television.
Therefore, far-sighted lawyers will never give up the Internet platform. There are many ways to carry out legal affairs and legal publicity on the Internet, such as setting up a lawyer's personal website, setting up a legal blog, writing legal case articles, and answering legal advice. These are all good means of publicity. Legal consultation, in particular, can not only directly contact the parties who have legal doubts, but also turn the consultation into the source of the case, and also promote the lawyers themselves. For example, www.lawandyou.com.cn, a French friend network, has a good promotion form.
Internet promotion should pay attention to:
Select the local legal service website; Generally, people who visit local websites are locals, and they also consult local legal issues. Participating in the construction of local websites can turn consultation into a case source to the greatest extent.
Try to fill in the specific contact information so that netizens can contact you;
Answering legal questions should be comprehensive and timely, giving netizens a good and professional image;
The higher the answer, the better the publicity effect. An online survey shows that netizens' reading habits are: generally, 60-70% pay attention to the first page of the question, 20% pay attention to the second page of the question, and only 3-4% pay attention to the last page of the question, so it is best to be the first to answer;
Answer more legal questions and form a powerful propaganda offensive.
The fourth measure is to repair the plank road.
At present, China's new laws and regulations are constantly promulgated, and the people's demand for legal knowledge is increasingly strong. Lawyers should conform to the requirements of the times, according to the needs of the people, use their status as lawyers, go deep into communities, streets, schools and other places, preach the law free of charge, and improve their influence and popularity through extensive contact with the broad masses of the people. To carry out public welfare legal publicity activities, there are the following ways:
1, contact some volunteers, form a fixed team of members, and go to the streets to publicize the law or carry out voluntary consultation activities for free on holidays;
2. Establish long-term cooperative relations with communities, streets, schools and enterprises, hold special legal lectures regularly and irregularly, or come to answer legal questions after the promulgation of the new law;
3, often carry out legal aid activities, to help people who have a particularly difficult life to defend their rights and are unwilling to return the special parties, and establish a glorious image of upholding justice and cherishing money for democracy.
The fifth measure is to play the public sentiment.
As the saying goes: a fence has three piles, and a hero has three gangs. Whether a lawyer has a case source is very important. The main contact person is:
One is friends and relatives; This kind of network has its own legal problems, which will definitely be solved by you, but don't expect to get too much benefit from it. It's good to handle the case without losing money.
Second, judges, prosecutors and other legal persons; Such contacts have sufficient legal resources, which, if used well, will not only bring you numerous cases and rich profits, but also provide more convenience for your practice.
Third, party and government leaders; Although China's laws are constantly improving and the pace of legal construction is accelerating, on the whole, China is still a society ruled by people, and the party and government leaders have the final say in many fields. Therefore, the profession of lawyer can not be separated from the care of party and government leaders. If a lawyer has the care of party and government leaders, he will be like a duck to water in his practice.
The fourth is yourself; It's strange that you can help yourself? Facts speak plainer than words. If you are a member of the Chinese People's Political Consultative Conference and a deputy to the National People's Congress, your aura will certainly light up a smooth road for you. And people in these fields are outstanding in all walks of life. If you are good at grasping, you can actively publicize and shape your good professional image among delegates and Committee members, and it will also bring you more heavyweight cases.