Judging from the historical development experience of countries around the world, developing cultural industries is conducive to optimizing the economic structure and industrial structure, stimulating the upgrading of residents' consumption structure, and expanding employment and entrepreneurship. A small part of the cultural industry belongs to the secondary industry, and most of it belongs to the tertiary industry. With low resource consumption, little environmental pollution, strong market demand, large consumption space, high development value and many investment opportunities, it is the sunrise industry with the most development potential in the world today. On the whole, the added value of cultural industries in the United States, Britain, Japan and other countries accounts for more than 15% of GDP and contributes more than 30% to the economy. Cultural industry has been widely valued by countries all over the world and plays a decisive role. It is particularly noteworthy that the cultural industry's industrial characteristics such as knowledge-intensive and high added value, as well as the consumption characteristics of cultural products and services to meet people's psychological comfort requirements in the complex economic and social situation, all determine that the cultural industry may rise against the trend in the economic crisis situation. Hollywood movies in the United States rose in the Great Depression in the 1930s. Japan's animation industry has recovered from the economic downturn called "lost 10 year" in the 1990s. The transformation of Korean cultural industry from 1997- 1998 Asian financial crisis has fully proved this point.
At the same time, with the continuous development of economy and society and the continuous improvement of people's living standards, the development of cultural industries has a broad market space, which can stimulate huge consumer demand. At present, judging from the situation in China, the proportion of the tertiary industry is uncoordinated and obviously low. Moreover, in the tertiary industry, the proportion of traditional services such as commercial catering and transportation is as high as 40%, while the proportion of emerging services such as news publishing, radio, film and television, culture and art, information consultation and scientific research and development is not high, and the industrial structure needs to be optimized and adjusted urgently. At the same time, in 20 10, the per capita GDP of China is expected to reach 4000 USD, the urbanization rate will increase and the Engel coefficient of residents will decrease. It has entered a period of paying equal attention to material consumption and spiritual and cultural consumption. The consumption structure has changed and upgraded rapidly, and cultural consumption has become increasingly active and diversified. In a word, promoting the cultural industry to become a pillar industry of the national economy can not only give play to the unique functions of cultural products and services to invigorate the spirit, gather strength, soothe the soul and promote harmony, but also directly promote the transformation of economic development and economic development mode, and play an important role in optimizing the structure, stimulating consumption and expanding employment.