What does corporate culture contain?

There are five elements that constitute corporate culture: corporate environment, values, heroes, rituals and cultural networks. Its three structural elements are enterprise material culture, enterprise system culture and enterprise spirit culture. \x0d\ Structure of corporate culture \x0d\ inevitability of corporate culture theory \x0d\ The emergence of corporate culture theory has its historical inevitability: \x0d\ First, due to the development of productivity, the popularization and application of new office tools such as the Internet, the daily management rules of enterprises have also changed, and the change of labor tools requires the renewal of concepts; \x0d\ Second, the proportion of intellectual factors in labor is increasing, and the number of mental workers is increasing relatively. Accordingly, enterprise managers can no longer regard these high-quality employees as robots, but should give employees emotional respect and rational respect; \x0d\ Thirdly, with the development of productive forces, people's demand level is rising, and enterprises must adapt to this new situation, so as to formulate management methods suitable for modern people, which have the same realistic basis as the management methods put forward by social people in the management field; \x0d\ Fourth, the competition has intensified. If an enterprise wants to win in the competition, it is necessary to improve labor efficiency, and at the same time, the enthusiasm and creativity of employees are becoming more and more important in their work. Enterprises must put forward values that meet the needs, such as innovation, service and reputation. \x0d\ Fifth, the expansion of enterprise scale and the emergence of multinational corporations. Thousands of people, even people of different nationalities and nationalities, work in the same company and need to unify their thoughts, concepts and behaviors. The historicity of corporate culture is one of the most basic attributes of all social things. Enterprises come into being, survive and develop under certain time and space conditions. The enterprise phenomenon itself is the reflection of social politics, economy and culture at that time, and the enterprise itself is the carrier of creating history. Discussing whether there is a business or a culture first is like discussing whether there is an egg or a chicken first. The economic base determines the superstructure, and the management of enterprises is inextricably linked with political activities and cultural phenomena. It can be said that corporate culture is the product of history, which inevitably bears the brand of history, reflecting the economic and cultural characteristics of an era, a certain period of a country, or a nation, a region, as small as a local region. On the other hand, once corporate culture is formed, it is also transforming the living environment of enterprises, because enterprises are the most active social organizations ahead of the times in social life, and information blending and ideological change first occur from enterprises. The foundation of contemporary corporate culture is mature commodity economy theory. \x0d\ The focus of humanistic corporate culture lies in the management and encouragement of human factors in enterprises. Although the ultimate goal of this is the smooth realization of enterprise value, it does not hinder the great tension brought by the management model with the development of human potential as the starting point. When the basic survival needs such as food and clothing are met, people need to meet the needs of communication, dedication, respect and personal value. The most precious and longest time and space in a person's life are used for his career, so the growth and development needs of enterprises and individuals have reached a perfect fit at the corporate culture level. Corporate culture is a people-oriented culture, focusing on tapping the potential of enterprises with cultural factors, and respecting and attaching importance to the role of human factors in enterprise development. \x0d\ Complexity There are no two identical leaves in the world. Every enterprise survives and develops in a specific environment, facing different historical stages, development levels and its own inherent cultural accumulation. Success cannot be copied, nor can corporate culture be copied. Copying other people's successful corporate culture with dogma, or taking excellent corporate culture as the golden rule like Zhao Kuo's talk about soldiers, and trying to find universal truth will only harm enterprises in the end. \x0d\ Once the corporate culture of a dynamic enterprise is formed, it will be relatively stable in a certain period of time. With the development of enterprises and the change of living environment, corporate culture has also changed. There is a saying that it is spiral, which is actually the development trend of excellent corporate culture in an ideal state. The rigid and backward corporate culture is also moving, but the cultural factors that have not been reasonably sorted, integrated and refined within the enterprise have not formed a benign system, and the conflicts of various cultural factors are accumulating quantitatively. After the cultural system of an excellent enterprise is completed, it will show a strong ability to absorb, tolerate and digest external factors and new cultural factors, and form a dynamic and open system. \x0d\ Organic corporate culture is an organic whole system, and each constituent element of corporate culture is arranged in a certain structural form, and each element is relatively independent and performs its own duties. At the same time, corporate culture is a systematic project, which is a close and orderly organic combination, and consists of different levels and different parts that are interrelated, interdependent and interactive within the enterprise. Since the ultimate goal of enterprise culture is to realize enterprise value, it is impossible not to involve the strategic planning of enterprises; Since it is people-oriented, it is impossible not to involve human resources development; Since it is a management method, it is impossible not to involve the management system of the enterprise. It can be said that the reason why corporate culture is highly praised by management today is not unrelated to its nature. \x0d\ Brand itself is a concept with cultural attributes, and culture is the internal aspect of brand recognition and the main driving force of brand. Brand is a symbol of corporate culture, and its connotation includes all aspects of corporate culture. The establishment and operation of brand culture can not be separated from the support and backing of corporate culture. The material basis of brand is product, and the spiritual basis of brand is corporate culture. Corporate culture is the soul of a brand. \x0d\ Corporate culture is mainly based on enterprise management, and it is a relatively closed system, which is mainly oriented to the inside of the enterprise and people-oriented. On the basis of long-term operation, corporate culture will gradually accumulate and take shape with the development of enterprises, which is more spontaneous. It has to go through the process from unconscious to conscious, and from unsystematic to systematic, which needs to be constantly summarized, refined and improved. \x0d\ Brand culture is mainly established in the process of enterprise sales, which is a completely open system, mainly facing the outside of the enterprise, and the main body is the existence or materialization of things. On the basis of summarizing market competition, product status and consumption factors, we carefully plan and give products a clear and unique positioning, and create a distinctive and unique image in the fierce competitive market, which conforms to the personality, consumption habits and age of consumer groups.