Rong Sheng refrigerator is a brand owned by Hisense Kelon. Hisense Kelon Electric Appliance Co., Ltd. is one of the largest white goods manufacturers in China. Established in 1984 and headquartered in Shunde, Guangdong, China, it mainly produces refrigerators, air conditioners, freezers and washing machines. 1996 and 1999, the company's shares are listed in Hong Kong and Shenzhen respectively.
At present, the leading products of Hisense, Kelon and Rong Sheng fully enjoy resources in terms of technology research and development, process quality, manufacturing, logistics and transportation, marketing and so on. And each has its own emphasis, coordinated operation and balanced development, forming its own unique product style and advantages, cultivating its own distinctive brand personality, and fully meeting the needs of consumers with different characteristics and preferences in different countries and regions.
Extended data:
Yangzi Evening News reporter searched the research report of TF Securities on July 30th according to Wind information. According to the SKU analysis of the top 100 household appliances sales in Pinduoduo in the 30 trading days up to July 27th, the total transaction volume of the top 100 products in the first 30 trading days was 79.23 million yuan, and the sales volume was 137 100 units.
Among them, there are 39 goods suspected of counterfeiting brands, accounting for 57.82% and 63.37% of the total sales of the corresponding 39 brands.
The report found that the top three SKU sales in the last 30 days accounted for 35% of the top 100, followed by: Sakura Chebrough air conditioner hanging, Konka Keyvida HDTV 4K, and Rochelle, Rong Sheng. These three brands are typical fake and shoddy goods that deceive consumers.
References:
People's Daily Online-The knockoffs that mislead consumers are fakes.