1. Determine the monitoring object: determine the keywords and events to be monitored, such as the name of the real estate developer, the name of the real estate project, relevant policies and regulations, etc.
2. Choose monitoring tools: Choose appropriate monitoring tools, such as public opinion monitoring platform and social media monitoring tools.
3. Establish monitoring indicators: determine monitoring indicators according to the target, such as exposure, positive and negative emotion ratio, heat index, etc.
4. Conduct monitoring and analysis: collect data through monitoring tools, conduct monitoring, analysis and mining, and monitor valuable public opinion content.
5. Suggestions: According to the monitoring results, put forward reasonable suggestions, such as strengthening brand building and improving service quality.
6. Tracking the monitoring effect: according to the suggestions made, tracking the monitoring effect, early warning and monitoring the follow-up public opinion, and responding to the possible adverse effects in time.
In short, monitoring the exposure of public opinion in the real estate industry requires professional monitoring tools and technical means, accurate analysis and effective management in combination with the actual situation.