Economic problems in Longyan. . .

Analysis of Longyan's Enterprise Development under the Financial Crisis (I) Overview of Longyan's Economic Development Longyan is an escalating transportation hub. The city is adjacent to Xiamen, Zhangzhou and Quanzhou in the east, Meizhou in Guangdong in the south and Ganzhou in Jiangxi in the west. It is not only the hinterland of Xiamen Special Economic Zone and South Fujian Golden Triangle Open Area, but also the frontier of the mainland. It is a transportation hub and material distribution center in Fujian, Guangdong and Jiangxi provinces, and a transitional zone and economic corridor between coastal areas and inland areas. According to the accounting feedback from Fujian Provincial Bureau of Statistics, in 2008, Longyan achieved a total output value of 67.285 billion yuan, an increase of 65.438+04.5% compared with 2007 at comparable prices. Among them, the added value of the primary industry was1138 million yuan, an increase of 4.1%; The added value of the secondary industry was 34.876 billion yuan, an increase of 65.438+06.9%; The added value of the tertiary industry was 210.29 billion yuan, an increase of 15.9%. The per capita GDP was 24,400 yuan, an increase of 14.0% over 2007. In terms of foreign economy, the total import and export volume of enterprises in the city was 539.4 million US dollars, up by 99.0% over 2007, of which 80.28 million US dollars were imported, up by199.8%; Exports amounted to $45,965,438+200,000, an increase of 87.9%. For details, see Table 1: Table1:In 2008, there was an absolute increase (%) in Longyan's import and export commodities compared with the previous year. The total import and export volume is 53940 99.0. The export volume is 459 12 87.9, of which: general trade is 43570 84.0 and processing trade is 2342 2.654. 38+06 times, in which: mechanical and electrical products 1330 1 2.3 1 time, in which: high-tech products 29 17 10.75 times, with import value of 8028 2.0 times, in which: general trade 3842 2 2.6 times, processing trade 2399.6 times. Other trade: 179 1 9 1.0, in which: mechanical and electrical products: 40 19 1.03 times, in which: high-tech products: 1387 37.0 in terms of industrial development. The sales rate of products was 97.49%, which was 0.79 percentage points lower than that in 2007. Table 3: In 2008, the absolute number (100 million yuan) of major categories of industrial added value above designated size increased (%) over the previous year. Industrial added value is 287. 1. 18.6, in which: state-owned and state-controlled enterprises 129 10.0, in which: collective enterprises 18 23.3 joint-stock enterprises144.82/kloc. 0.7 24.3 in which: private enterprises 58.3 24.4 in which: light industry 98.4 18.6 heavy industry 188.7 18.6, the total output value of tobacco processing, machinery manufacturing and mineral industry is 310.46 billion yuan. It increased by 38. 1% over the previous year, accounting for 43.9% of the total output value of industrial enterprises above designated size, and contributed 49.3% to the growth of industrial enterprises above designated size, driving the current price of industrial enterprises above designated size to rise by 16 percentage points. Among them, the total industrial output value of tobacco processing industry is 7.98 billion yuan, with the current price increasing by12.2%; The gross industrial output value of machinery manufacturing industry is127.7 billion yuan, with the current price increasing by 5 1.2%. The total output value of mineral industry was 654.38+007 billion yuan, with the current price increasing by 48.2%. In terms of finance and insurance, the balance of local and foreign currency deposits of Longyan financial institutions at the end of the year was 52.375 billion yuan, an increase of 26.5% over the previous year; The balance of local and foreign currency loans of financial institutions was 39.422 billion yuan, up by 65,438+06.0%, as shown in Table 2. The balance of RMB loans of rural cooperative financial institutions was 7.856 billion yuan, an increase of 654.38+56.5 billion yuan over the end of last year. The balance of RMB personal loans of financial institutions was 82,265.438 billion yuan, an increase of 25.4%. Table 2: The local and foreign currency deposits and loans of financial institutions in 2008 refer to the increase (%) at the end of the year compared with the previous year. The balance of various deposits is 523.75 26.5 RMB deposits 520.70 26.8, of which: corporate deposits 142.05 27.3 savings deposits of urban and rural residents 282.86438+0. 29.2 The balance of various loans is 394.22 16.0 RMB loan 393.73 16.5, in which: short-term loan 185.47 13.9 long-term loan 203.52 18.2 Longyan insurance enterprise premium income/kloc-. Personal insurance premium income was 654.38+0.46 billion yuan, an increase of 33.9%. The annual expenditure on property insurance claims was 3190 thousand yuan, an increase of 40.5% over the previous year; Expenditure on life insurance business was 247 million yuan, down 3.9% from the previous year. On the whole, in terms of foreign economic and financial insurance, Longyan City's economic development is relatively stable under the background of the global financial crisis in 2008, but its development speed has obviously slowed down, showing a retrogressive trend in some aspects. Since the beginning of this year, many private enterprises have closed down due to poor management or broken capital chain. The main reasons for the closure of enterprises are neglect of the main business, excessive expansion, diversified investment in the industry, or the main business itself is not strong, small, and has no technical and quality advantages. Those small enterprises with small scale and low technology content can only survive in a good environment of market economy. Once there is a wave of market economy, they will easily be submerged in the price war, and bankruptcy is inevitable. (II) Related Issues Faced by Enterprises in the Financial Crisis Since September 2008, the financial crisis triggered by the subprime mortgage crisis in the United States has begun to spread to the whole world, with the collapse of many multinational companies, the collapse of the global stock market and a great increase in the social unemployment rate. Under this background, Longyan enterprise managers should clearly understand and accurately grasp the problems and deficiencies that may be faced at present. Generally speaking, there are six aspects: (1) enterprise ideas and concepts do not adapt to the development of the situation; The present situation of talent team does not meet the urgent needs of enterprise development for people; People's understanding and use are not compatible with the laws of market economy; (2) The technological innovation ability is weak, the technological progress is slow, and the new product development has not fundamentally got rid of the situation of imitation research and tracking; (3) The mode of economic growth is extensive, the profitability of products is low, and the competitiveness is not strong. Economic growth and efficiency improvement are still mainly driven by scale, and there is still a certain gap between the consumption of resources such as energy and labor and the advanced level; (4) The market awareness, competition awareness and anxiety awareness are not strong, and the awareness of serving the market and customers and the sense of urgency and responsibility for development are not strong; Human resources can't keep up with the demand of high-level and high-speed development of production, and the reason for the shortage of talents in enterprises is that the development speed is too slow; (5) Extensive management and refined management have not been realized; (6) Managers of some enterprises do not rely on scientific management to seek development in production and operation, but always take chances and seek temporary survival by taking advantage of loopholes in policies. (III) Suggestions for Promoting the Stable Development of Longyan Faced with unfavorable factors, the most urgent thing for Longyan enterprises is to change the development mode of enterprises. Enterprises should examine and solve the above problems and deficiencies from a new starting point, take Scientific Outlook on Development as a guide, change their development concepts, strengthen independent innovation, enhance market awareness, and effectively promote enterprise development. 1. Innovative business philosophy. Innovation is an eternal topic for enterprises. Only by innovation can we find opportunities in this storm. Get a foothold in the "cold winter" Some high-tech enterprises in our city found that many enterprises took the lead unscathed according to the established strategy, turned the crisis into an opportunity, and some even doubled the main economic indicators against the market. The innovation of business philosophy, including scientific and technological innovation, service innovation, corporate culture innovation, leadership innovation and incentive innovation, conforms to the development of the times and starts from the following aspects: First, scientific and technological innovation. Scientific and technological factors have an "unpredictable influence" on the survival and development of enterprises. Because science and technology play a very important role in the development of enterprises, striving for scientific and technological innovation is the fundamental way for modern enterprises to seek development. To do a good job in the research and development of forward-looking technical products, we must be aware of the heavy power of scientific and technological innovation to cope with and resist risks. If enterprises want to be bigger and stronger, they must be far-sighted and start developing new products that can lead the market demand in advance to occupy the dominant position in the market. When the financial crisis hit the market, the old products had been eliminated in advance, and the new products relied on unique technology to form the "upstream" and become the market leader. Before product research and development, it will become a new innovation growth point in market expansion to find the correct positioning and accurately budget the product cost consumption, process design, listing price, output value and profit. The second is marketing innovation. The establishment and development of marketing concept is the basis for enterprises to win the market. On the one hand, using modern information network, we can grasp the market information as quickly as possible and deal with the information effectively. On the other hand, modern network marketing provides a brand-new and effective marketing model for enterprises, which not only reduces the cost and manpower input, but also can find customers in a larger market scope and create more flexible business space for enterprises. The third is service innovation. In the era of knowledge economy, service, as the "software" of product sales, is increasingly showing its unparalleled importance. The traditional pre-sale, in-sale and after-sale services can no longer meet the increasingly rich and diversified requirements of customers, and will be replaced by the all-round service concept. All-round service refers to a service mode in which all services required by users can be met smoothly. It includes providing users with all relevant information about enterprise products, and producing and delivering products according to users' expectations, so as to maximize users' satisfaction. 2. Promote refined management. Comprehensively carry out refined management activities centered on "five transformations" to promote the improvement of basic management level of enterprises. The specific measures are as follows: First, change from big planning to small accounting. In terms of cost control, enterprises have changed from big planning to small accounting, based on standardizing fund management, refining cost control management, improving procurement supervision mechanism and strengthening information construction. The second is the change from incremental type to quality type. In terms of market development, the enterprise has changed from increment to quality, further strengthened the relationship with new and old customers at home and abroad, tried to open up new markets on the basis of consolidating the old markets, and won a good market share with excellent product quality and sincere service. The third is to change from low added value to high-tech content. In product development, we will promote the transformation of products from low added value to high-tech content. In the case of meeting the needs of ordinary users, it will develop to high-end, high added value and special user needs, leading the development of the industry. The fourth is the change from extensive to fine. In the aspect of production management, it gradually changes from extensive to fine, and improves the efficiency by improving the technological process and technological innovation. The fifth is the transformation from foundation to civilization. In terms of cultural construction, enterprises have changed from foundation to civilization, deepened performance appraisal, strengthened democratic management, carried forward corporate culture, and enhanced the centripetal force and cohesion of employees, which provided a strong impetus for the stable and healthy development of enterprises. 3. Enhance the ability of independent innovation and promote the development of new products. Accelerate the establishment of a technological innovation system with enterprises as the main body, market as the guidance and Industry-University-Research as the combination, and promote the transformation of scientific and technological achievements into modern productive forces. The arrival of the financial crisis is an opportunity, which proves that independent innovation and good internal strength are the fundamental strategies to enhance the development potential and deal with the crisis. Innovation is to have the right to speak against the trend and the core driving force to enhance competitiveness. The traditional manufacturing industry at the end of the industrial chain should be the most affected by the financial crisis. Undertaking the "east wind" of expanding domestic demand has ushered in an excellent development opportunity. Undeniably, the international financial crisis has brought great or small influence to enterprises. In this case, enterprises should rely on their own brands, improve the added value of products through technological innovation, seize the manufacturing advantage of the current decline in raw material prices, and shift from expansion and extension to connotation development, so that profits will be further improved. Understand the importance of enterprise's core competitiveness through this financial crisis. Without its own core competitiveness, even without the financial crisis, it is easy to be eliminated in the highly competitive market environment. 4. Implement total cost target management. For the company level, with the help of scientific market price and cost analysis, formulate feasible cost reduction targets, and decompose indicators according to cost composition and departmental functions; For the department level, organize all staff to brainstorm, formulate corresponding effective measures and plans, and implement the responsible person; Set up a department to promote the cost management goal, and conduct the whole process supervision and inspection with the feasibility review and evaluation plan. 5. Establish a good corporate image with integrity. Market economy is legal economy, moral economy and credit economy. Enterprises with bad credit will be eliminated in the cruel market competition. Enterprises engaged in marketing activities sell not only products, but also enterprises themselves. The simplest and most practical method is to pay attention to honesty in marketing activities. 6. Dig deep into market blind spots and strengthen small and medium-sized enterprises. The so-called market blind spot is a blank spot in the market, which refers to finding goods in the market that supply exceeds demand. Troubled by the financial crisis, many enterprises are trying to find new business opportunities. In fact, as long as they look back, they will find there are still a number of "blind spot" industries. Simple is that when developing small and medium-sized enterprises, we should admit the status quo and not worry too much. We should try our best to promote the improvement of small and medium-sized enterprises step by step according to the local actual situation and on the basis of the existing economy, and gradually form our own development model and expand ourselves. Faced with the adverse impact of the international financial and economic crisis, the development of small and medium-sized enterprises should have new ideas, dig deep into market blind spots as soon as possible, adhere to and do a good job in the "four modernizations", and at the same time establish the business philosophy of "don't take advantage of small profits" in the era of small profits, expand market share, thus turning "blind spots" into "bright spots", cultivating new market business opportunities and expanding enterprises. Many local governments may pay more attention to taxation, and at the same time, we should reward enterprises that create employment opportunities, even if this enterprise is not very important to our taxation. The contribution of small and medium-sized enterprises to the whole society lies in that they provide a large number of jobs. Some large enterprises have made great contributions to paying national profits and taxes, but they can't catch up with small and medium-sized enterprises in re-employment. Supporting enterprises is to save those carriers that create jobs. Therefore, the formation of large-scale characteristic industrial clusters is an important carrier for Longyan to promote industrialization and urbanization, and it is also the main position for developing export-oriented economy and connecting with the international economy. 7. Fully grasp the global industrial development trend, and develop industries with high technology and human capital density, broad market prospects, outstanding economies of scale, strong sustainable development capability and little or no environmental pollution. We should adhere to the unity of economic benefits, social benefits and ecological benefits, strengthen the recycling of all kinds of wastes through the extension and coupling of industrial chains, give priority to the development of circular economy projects, relatively concentrate or give priority to the selection of projects or enterprises that can use the "wastes" of upstream enterprises as raw materials for downstream enterprises to enter the park, and form a relatively complete circular industrial system through the exchange of by-products, energy and wastes to realize the optimal allocation and utilization of park resources. It is necessary to establish a long-term vision and focus on the long-term development of the park.