Sun Guangxin served in the army for 9 years and participated in the 1979 self-defense counterattack against Vietnam. After leaving the army, he started his own business with a resettlement fee of 3,000 yuan: he opened the first seafood restaurant in Urumqi and airlifted seafood there from the southeast coast.
Then he quickly expanded his business into the entertainment circle. During the oil exploration boom in the early 1990s, Sun Guangxin turned to oil exploration equipment trade. His company also invested in real estate, providing housing for 1/4 of Urumqi population. Relying on the rich natural resources in Xinjiang, Guanghui Group has established a special quarry. The group currently has 20,000 employees.
Sun Guangxin, born in Pingdu, Shandong Province, 1962. Demobilized soldier, senior economist, graduated from Xi Army Academy. Graduated from the Graduate School of Chinese Academy of Social Sciences. Economic adviser to the central and western regions. Ten outstanding young people in China won the National May 1st Labor Medal and China Management Master 19 titles.
Xinjiang Guanghui Industry was established in 1989. At present, it has assets of 5.362 billion yuan, employees 19396, 7 groups and 57 subordinate enterprises. It is a large modern enterprise group integrating building materials, real estate and other industries. The enterprise has successively won the title of "National Top 100 Enterprise Image Standard Unit", "National Glorious Star" and "Top Ten Powerful Enterprises in Xinjiang", and has been praised as a banner of non-public enterprises in Xinjiang by the party committee and government of the autonomous region.
In May, 20001year, china securities journal and Tsinghua University Enterprise Research Center ranked the growth, comprehensive performance, profitability and solvency of more than 00 listed companies in China. Guanghui shares ranked in the top ten in terms of comprehensive growth performance and profitability, and it is one of the best listed companies in China.
The growth rate of Guanghui is called "the myth of the West", and Sun Guangxin is called the creator of "the myth of the West" by economists, and its development model is called "the model of Guanghui" by economists, which has aroused widespread concern in economic circles.
Guanghui Enterprise Group pursues "people-oriented" and regards talents as the biggest capital of the enterprise. Be willing to spend money to attract talents. 12 not only grew a group of entrepreneurs in the enterprise, but also got the title of "market economy school".
I once wanted to be a general.
1962, Sun Guangxin was born in a multi-ethnic community in Urumqi, Xinjiang. My father, a shoemaker, moved from Shandong to the west and settled in Xinjiang. There are five brothers and sisters at home. Except for him, the highest education in the family doesn't even have a high school diploma. Sun Guangxin, who failed the college entrance examination, went to the army. From there, he was admitted to the military school and became the only person in his family who had the status of a cadre.
"When people are alive, they must make progress." Sun Guangxin wanted to be a general since he was a child, and Sun Guangxin was very competitive in the army. He set himself the goal of "199230 teacher plan" (that is,1992 became a teacher at the age of 30 and then became a general). /kloc-entered the military camp at the age of 0/8 and stayed in the army for 9 years. When the wave of reform has flooded from the countryside to the whole country, the spring breeze of reform has crossed Yumen Pass, blown all over the north and south of Tianshan Mountain, and also rushed to the military camp. It quickly changed people's old thinking track and recalibrated Sun Guangxin's life orientation.
In the mid-1980s, the superior leaders sent Sun Guangxin to a repair shop as an instructor in charge of production and operation. Sun Guangxin took seven or eight cars from Urumqi to Lanzhou, hauling aluminum ingots and other materials back and forth for eight or nine days, and earned 500,000 yuan for the unit within six months.
This incident deeply shocked Sun Guangxin. The economic kingdom is also a brilliant road to life. Stepping on the western land of the Chinese nation16, Sun Guangxin, 27, has a more magnificent movement in his heart: "I want to start a national first-class enterprise in 15."
His request to change jobs was not approved, and he asked for demobilization again. After many twists and turns, the young officer was finally allowed to be demobilized one day in March 1989, and he also received a demobilization fee of 3,200 yuan belonging to him.
It's hard to start a business at first.
With this demobilization fee, he and several partners in the army borrowed more than 30,000 yuan from the east and west to set up a company in Urumqi, named "Guanghui". It means "collect the wealth of a hundred families and make friends with the world". Since then, Sun Guangxin has set sail in the business world.
Company1989 opened on May 2nd. Do what? After months of groping, he thought of selling. At this time, the advertisements made by Sichuan Construction Machinery Factory and Qinghai Bulldozer Factory in Xinjiang newspapers attracted him. After understanding, he learned that the sales momentum of these two factories in Xinjiang is very bad, and each factory only sells 5-6 machines in Xinjiang every year. Sun Guangxin volunteered to be the sales agent of two factories in Xinjiang. However, the factory representative in Xinjiang thinks that he is self-employed and unreliable. Finally, an agreement was reached, and Sun Guangxin assisted in the sales promotion, and he got a 2% commission for every bulldozer he promoted.
As soon as he set out, he embarked on a journey with his mechanical background and eloquence as a military teacher for more than a year, holding a Xinjiang enterprise address book in his hand. The address book in hand is a guide, and the territory of 6.5438+0.6 million square kilometers is the location. Where there is a factory, there is a big enterprise, and his footprint will go there. In order to save money, he carried a bag of naan, a can of Chili noodles and a bottle of pickles on his back and got on the bus and set off. When it's time to eat, tourists flock to the restaurant, some to mix noodles and some to grab rice.
He patted his crumpled wallet, took out a dry naan from the noodle bag, made a bowl of tea, hid himself for a meal, and then got on the bus. In order to save money at night, I stayed in the big bunk of dozens of people in the hotel. Sometimes the bus only goes to the county seat, and there is no means of transportation to the countryside and the regimental farms, so Sun Guangxin takes trucks, carriages, donkeys and even walks. He would appreciate it if he could rent a bike near the hotel.
In this way, he came in the sand and went in the rain, which lasted for half a year and the journey exceeded 654.38+10,000 kilometers. During the four Red Army's 25,000-Li Long March, I lost more than ten catties, my shoes ran away and I was soaked with sweat. However, he persuaded users to order 103 excavators and loaders. This amount is the sales volume of these two manufacturers in Xinjiang 10, and the factory admires Sun Guangxin's energy. Not only did they immediately pay him more than 600,000 labor fees, but they also hired him as the general agent of the factory in Xinjiang, giving him the turnover of five machines, that is, letting him sell them first, and then paying off the payment for the first five machines when the second batch was sold. This means that Sun Guangxin has more than 2 million yuan in working capital.
The first battle was successful and turned to entertainment.
Sun Guangxin won the first battle on the promotion battlefield. Instead of indulging in temporary joy, he planned the strategy of enterprise economic development as a soldier. He first seized the favorable opportunity to attack the hotel and entertainment industry.
1989 In late autumn, a Cantonese restaurant in Urumqi, which specializes in Cantonese cuisine, ran away in debt because of poor management. Decisive Sun Guangxin realized that this would be a glorious starting point. He immediately found the former boss's assistant with his deputy. After a night of analysis and calculation, he finally sold the Cantonese restaurant for 670,000 yuan. And invited five chefs from Guangzhou with high salary, and also airlifted live seafood from Guangzhou.
Xinjiang people who are used to eating mutton and beef, when they see those live crabs, live snakes, fresh shrimps and so on, stay away from them, and no one wants to pay a high price for dinner. Guangdong restaurant lost 6.5438+0.7 million yuan only four months after its opening. In desperation, Sun Guangxin had to go shirtless, do it himself, take a fierce publicity campaign, print a lot of publicity materials, and send them to major departments and companies. For a time, the business of Guangdong restaurants was booming, so whether you can eat in Guangdong restaurants became a symbol of noble status. In less than half a year, all the debts of 670,000 yuan were paid off.
Then, Guanghui Company made technical circuitous and tactical advances, and successively invested and founded eight representative entities of the catering and entertainment industry in Urumqi at that time, such as Disneyland, Hong Kong Food City, Sunshine Hotel and Arc de Triomphe Entertainment City, which pushed the entertainment level of Urumqi to a new level and won a great victory in the first battle, which opened the prelude to the great economic development of Guanghui Company.
See the situation clearly and do a good job in foreign trade.
As the manager of the front office of Cantonese Restaurant, Sun Guangxin had silently observed and analyzed the structure of people who often came to the restaurant to eat, and gradually found that the guests at large banquets were often people from the petroleum system. This aroused his curiosity. After some investigation, it is known that Xinjiang's petroleum industry is developing greatly, with billions of domestic and foreign trade to be done every year, thus attracting a large number of domestic and foreign merchants. Sun Guangxin secretly thought that these Chinese and foreign businessmen are so far away from Xinjiang, so we stayed at home. Why can't you get the moon first when you are near the water? he
Take advantage of the convenience of work, chat with customers of these oil systems, and often pay in person. In the long run, they became friends who never looked back. Finally, they suggested that Sun Guangxin should do oil business and provided him with a way to find an agent. The first business is to import a batch of spare parts for oil drilling. After receiving the order, Sun Guangxin made several trips to Beijing alone, and made a business of more than 900,000 yuan in just over three months, with a net profit of 230,000 yuan.
After a small experiment, Sun Guangxin quickly determined the direction of the "second economic movement", seized the opportunity of the great development of Xinjiang's oil trade, and strived to become a great international trade cycle.
At the same time, the enterprise established an import and export trade development company accordingly, and actively formed a partnership with two mainland companies with import and export rights, China Dadi Petroleum Technology Development Company and China Electronic Import and Export Company, and became their branches in Xinjiang. 1990 99 1 initial development, 1992 rapid development. The import and export trade alone reached more than 87 million US dollars, accounting for16 of Xinjiang's import and export trade in that year, which was equivalent to the total annual trade of 13 companies under Xinjiang's foreign trade system. In the past two years, the oil trade turnover of Guanghui enterprises has reached 1 billion, which has laid a solid economic foundation for the further development of enterprises.
Later he came from behind and devoted himself to real estate.
At the age of 3 1, Sun Guangxin devoted himself to real estate and built the "Glory Building", the tallest office building in Urumqi at that time. It was the beginning of 1993, and he had just entered the real estate field. At that time, Nande in Sichuan and Longfei in Shenyang were famous in the media, and it was said that the scale and benefits were not bad. Sun Guangxin thinks he should study.
Sun Guangxin applied for the administration minister of Longfei and the chief of staff of Nande. Sun Guangxin said that he came to these two enterprises more for learning. After the successful application, I worked in these two companies for 7 days and then left. Because he thinks he knows everything he needs to know. After returning to Xinjiang, he declared at the company team meeting: "Within five years, we will surpass them."
In this way, the courage of the latecomers of Guanghui Company invested in real estate and launched the "third economic battle" of Guanghui Company. With extraordinary scale and speed, they borrowed overseas methods and took the lead in launching the sales method of 50,000 square meters of commercial housing by installment in five northwest provinces.
Now three out of every five commercial houses in Urumqi are developed by his Guanghui company. And 50% of his own wealth comes from real estate. All the 54 middle managers in Guanghui are millionaires, more than half are tens of millions, and 15 are billionaires.
Stone Wang Yongyuan will not be satisfied.
When people are still immersed in the smoke of the overwhelming real estate campaign of Guanghui enterprises, Sun Guangxin has adjusted the focus of enterprise strategic development, pushed the enterprise group from the tertiary industry to the secondary industry in an all-round way, and set out to build the largest granite stone processing center in Asia.
Granite decorative materials have a decorative history of more than 200 years in the world. However, it is still the best decorative material in today's world construction industry. The market is getting bigger and bigger, but the resources are getting exhausted. The granite reserves in Xinjiang are very rich, accounting for 1/6 of the national reserves.
1994, Guanghui invested 430 million yuan in the stone industry for five consecutive years, carried out six phases of expansion, introduced five internationally advanced production lines, and successively developed more than 20 stone varieties with fine crystals, uniform color, high strength and small particles, such as "Xinjiang Red" and "Tianshan Cui". 13 fist products such as "Snow Mountain Green" and "Ziyunxing" are known as "western treasures". With strong market influence, more than 30 model projects have been established in China, such as Beijing Sunshine Plaza, Shanghai Shenhua Building, Guangzhou Bank of America Building and Tianjin Minghua International Building. With a consumption of more than 5,000 square meters, it has become the only stone brand in the "China Building Materials Industry Quality Standard List Products" evaluated by the Ministry of Construction.
Guanghui Group adheres to the market-oriented, based on a high starting point, pursues leap-forward development, wins with "big, excellent, refined and new", takes signing big orders, supplying big boards and grasping big projects as the main direction, and signs a supply and marketing contract with Nanjing Construction Bank for 90 million yuan at one time. Investors from Beijing, Shenzhen and Shanghai Pudong International Airport confirmed Guanghui Stone among many stone merchants. In the process of pursuing Excellence, Guanghui Group has become the leader of stone industry in Xinjiang and expanded rapidly, with an annual output of one million square meters. Now it has become a large-scale modern enterprise integrating mining, processing and sales, and many indicators such as equipment, scale, quality and sales volume rank among the top stone enterprises in China. At present, Guanghui Stone Company has been approved for listing, and they plan to expand the production scale to an annual output of 6.5438+0.5 million square meters in three years, realizing profits and taxes of 300 million yuan, making Xinjiang the largest stone development base in Asia.