In the real society, business plans are used more and more frequently. Business plan will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners in entrepreneurs. How is the general business plan made? The following is a summary of my carefully compiled business plan, hoping to help everyone.
Yesterday I announced that I would publish a summary of my business plan. I will put all my wisdom and creativity into this project. Create a brand-new business platform. At the same time, I also hope that professionals in decoration design, intellectual property protection, building decoration, financial management and website construction who are interested in starting a business together can keep in touch with me (leave a message directly and leave contact information). Once you get angel funds or venture capital, you can quickly set up an entrepreneurial team to realize your entrepreneurial dream. If you are a real talent, you will be the beneficiary of my "gathering people" At the same time, what I want to say to our future entrepreneurial team is that what we really want to achieve is a lofty mission, and in this process, we can achieve self-growth and breakthrough.
Xxx Tourism Business Plan (Abstract)
Project name: Beijing (China) xxx Travel Chain Co., Ltd.
Mission: To provide affordable, unique and comfortable accommodation experience for people who are away from home.
Vision: Ordinary China people travel and stay, and foreigners experience.
People who love new travel experiences, travelers (Chinese and foreign), people who want to find cheap accommodation, go on road trip group, family group travelers, business travelers, people who want to take a break, travel agencies and xxx travel chains can make direct reservations and online transactions through Internet technology without intermediary. This acquisition enables franchisees to focus on services, xxx tourism brands to focus on brand building and marketing, people who check in get cheap, comfortable and fast services, franchisees get stable and guaranteed returns, brands innovate the accommodation market, expand the market scale of the whole industry, and build a mutually beneficial and win-win innovative business model, thus creating a new blue ocean for the hotel industry.
Model essay on flower shop business plan
I. Project background
Flowers of all shapes tell a thousand words, and every sentence tells "perfection", especially at this moment. With the continuous improvement of people's living standards, quality of life and pursuit of life. Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.
In this way, taking flower distribution as the market entry point, taking into account the long-term market share of the website and the short-term return rate of capital to seize the market and meet the theme of personal consumption, and taking flowers as the guide to drive other products, the market with the brand advantage of "Jade Bird Flower Shop of Geological University" can finally be formed. Is very feasible.
Second, the project strategy of the company
1, the supply of goods is clear, the company's mission is effective, the sales channels are smooth, and the supply of products and services is the foundation, which promotes the great development of the flower market. Our Bluebird will be a lovely messenger, sending blessings and happiness to thousands of families. Create the best living environment for mankind.
2. Company objectives
Based on the vast territory, serving Wuhan and radiating Central China. Establish a first-class company in an online flower shop. The company will spend one year to establish the necessary popularity among Wuhan consumers and strive to make ends meet. During the investment period, only the west campus of Geological University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it will be popularized in substation in the form of asp. After three to six months of operation, it will expand to the rest of the market.
Third, business environment and customer analysis.
1, industry analysis
"Jade Bird Flower Shop of Geological University" website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. In addition to the main station of Wuhan Geo University, the website has sub-stations in colleges and universities in Hubei Province. Therefore, the tentative target consumer groups are mainly college students in Hubei Province, and will gradually expand the market in the future. Taking China Geo University as an example, there are nearly 20,000 students of all kinds and nearly 200,000 target consumers in eight schools. According to the latest statistics, there are about 6.5 million college students in China, and the market scale is quite large, which will be studied until students graduate.
2. Analysis of survey results
The company focuses on the customer analysis of Wuhan college students, mainly using questionnaire survey (see annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent:
(1) has obvious curiosity, has convergence in innovation, and listens to the introduction of classmates or friends to produce purchase behavior;
⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income, so generally choose varieties with lower prices but stronger romantic colors;
(3) College students have no fixed purchase pattern, and their purchase behavior is often random;
(4) Strong ability to understand and absorb new things, pursuing fashion and advocating individuality;
5. The factors influencing product purchase are: price, variety, packaging, service, etc.
[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.
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