Driving schools with sufficient economic capacity can use search engine advertisements and social platforms to push advertisements for brand promotion and enrollment. Search engine advertising refers to placing advertisements on the search pages of search engines such as Baidu. As long as someone searches for related words such as "driving school", "learning to drive" and "driving test", your driving school will be presented to these target audiences.
Pushing advertisements on social platforms will directionally push your advertising information to all potential users who use social platforms within a certain period of time according to the multidimensional characteristics of potential users defined by you.
Students come to driving school, which seems to be two channels. In fact, there is only one channel: driving school.
Whether it is a driving and training group, a single driving school, or a personal affiliation, it is inseparable from the driving school.
You see, even the driving school at the head of the village has to hang a driving school sign.
Of course, there will be a brand effect when you are affiliated with a driving school, but the brand effect is scattered. 99% of the affiliated individuals will not invest people, money or things in the driving school brand, and most of them just use the driving school brand (some just use the driving school qualification).
Just like eating in a restaurant, even if there is a chef in the restaurant, we go to the brand of the hotel, not the chef. Even if the hotel says that a chef will take a week off due to illness, you should go during this period if necessary.