Mode is monthly/
one quarter
Annual fee, b
This model is based on the number of card-issuing members.
A member of an officially recognized professional accountant organization.
The threshold fees of both are above five figures, but there is no differentiated service package for the scale of merchants.
Reasons for charging:
First of all, it stems from Dai Zhikang's personal courage. As early as the early days of WeChat, Dai Zhikang saw the huge content of WeChat mode.
O2O
Business opportunities, led the Kang Sheng team to develop a WeChat-based
Api gravity (American Petroleum Institute)
The essence of the membership card system is based on WeChat users.
customer relationship management
System. Later, in the face of Tencent's various demands, the WeChat team immediately closed the door and devoted themselves to the construction of WeChat itself. The membership card was lucky enough to catch the last bus, and Tencent News and friends circle became the three plug-ins of WeChat platform.
It is not surprising that Dai is willing to be the first person to eat crabs again.
Second, the membership card from Micro Life has accumulated many channel resources and success stories. Micro-life team has set up dozens of development teams in Shenzhen, Guangzhou, Beijing, Shanghai, Chengdu and other major cities to carry out local operations and expand thousands of merchant resources. Individual indicators can already compete with the public comment network, which has no such weapon as WeChat. For a time, the WeChat QR code became the protagonist of outdoor advertisements and in-store water labels all over the country. The famous cases of WeChat operation last year, except for self-employment, almost all came from the micro-life team.
Third, perhaps the most important point: Micro Life membership card has opened the payment link with Tenpay, and users can recharge the stored value of the membership card, thus realizing the function of WeChat payment. O2O
The last step of closed-loop trading: consumer interest monitoring has finally been realized. Although recharge and direct consumption are not completely consistent, and Tenpay's experience is also very "hehe", there is no doubt that substantial progress has been made.