1. Conduct market analysis and research on tourism, and research and develop tourism products that meet the needs of market development.
2. Accurately define products, including product vision, target market, competition analysis, product feature priority, product case, sales and support requirements, etc.
3. Plan the project management process of tourism products, ensure the input of resources, make the project plan, follow up the product promotion according to the plan, and give feedback later.
Extended answer:
The product manager is the position responsible for product management in the enterprise. The product manager is responsible for market research and decides what products to develop and what technologies and business models to choose according to the needs of users. And promote the development organization of corresponding products. He should also coordinate R&D, marketing and operation according to the product life cycle, determine and organize the implementation of the corresponding product strategy and a series of other related product management activities.
The product manager is the leader of each product. In the marketing department, he is responsible for the profit and loss of a product in the group, coordinates all the owners for the operation of this product, and comprehensively coordinates all the operation links and activities of this product. Generally speaking, the product manager is a full-time manager who is responsible for ensuring the timely completion and release of high-quality products. His tasks include listening to the needs of users; Responsible for the definition, planning and design of product functions; Make all kinds of complicated decisions, ensure the team to work smoothly and track program errors.
The product manager should lead the project team, guide the product from conceptual design to market acceptance, ensure the realization of design, income, market share and profit targets, and solve the conflict of the project team; At the same time, the product manager should also manage the project, formulate the project plan and budget, determine and manage the personnel and resources involved in the project, coordinate with functional departments, and track the progress relative to the project baseline; The product manager is also responsible for communicating with management and providing project progress reports.