corporate vision

Drucker believes that enterprises should think about three issues:

The first question, what is our enterprise?

The second question, what will our enterprise be?

The third question, what should our enterprise be?

This is also the three origins of thinking about our corporate culture. These three questions together reflect the vision of an enterprise, that is, corporate vision needs to answer the following three questions:

1. Where are we going? 2. What is our future? 3. What is our goal?

Vision of a world-class enterprise

Apple? Let everyone have a computer.

Tencent? Become the most respected Internet enterprise.

Sony? Become the most famous enterprise and change the inferior image of Japanese products in the world.

Bibo company? Create real and lasting value for customers, create development opportunities for employees, create long-term value for our investors, and become the most influential and respected business consulting and system integration company in the world.

At&T Company. T company? Establish a global telephone service network

Huawei company? Enrich people's communication and life.

Disney company? Become a global super entertainment company

Dell computer company? Become the world's leading computer company based on open standards in terms of market share, shareholder return and customer satisfaction.

Yingteng Consulting? A global professional think tank with professional quality and professionalism.

Lenovo? The future association should be high-tech association, service association and international association.

Corporate vision's definition

? Corporate vision's vision for the future and the scene when his mission is achieved? This is the definition of corporate vision generally recognized by corporate culture. From corporate vision's definition, we can easily see that the significance of corporate vision lies in that it not only establishes the direction of efforts and development goals for enterprises, but more importantly, enterprises establish and act on the same vision through * * *, which has become a persistent pursuit and strong belief of all members of enterprises and a source of enterprise cohesion, motivation and creativity.

Vision: a blueprint of a state that an organization can achieve in the future, such as "always be the first in the world" proposed by GE, a fortune 500 company. Vision describes the ultimate purpose of enterprise existence, such as? Committed to humanities and technology to drive modern life? (Foton Motor Vision) refers to the organization's long-term development direction, goals, objectives, self-set social responsibilities and obligations, and clearly defines what the company will look like in the future society. Vision establishes the subject and origin of the organization, while mission establishes the objective of the subject. Its logic is: organizations must first have their own ideals, and then rely on them? Organization? This platform to achieve.

When describing the mission, many organizations sometimes combine the mission and vision into one, which shows that the organization combines the subject and goal of the organization into one. In this case, what is the task proposed by the organization? Idealism? With what? Realism? Composition is a vision-based task. Mission: to organize the process of completing tasks in the future and represent the reasons for the existence of enterprises, such as building Changhong into the world's number one color TV giant? A long way to go, proud. The task is to explain in what form or identity we will achieve our goal under such an ultimate goal, such as? Become a leading global consumer goods company providing automotive products and services? (Ford), follow the vision.

Corporate vision and mission model paper.

sight

Enrich people's communication and life.

delegation

Focus on the challenges and pressures that customers pay attention to, provide competitive communication and information solutions and services, and continue to create maximum value for customers.

Core values

The company's core values are the core beliefs rooted in our hearts, the internal driving force for Huawei to come today, and our commitment to the future. It ensures that we can provide effective services to customers simultaneously and realize? Enrich people's communication and life? The vision of.

Win customers

Serving customers is the only reason for Huawei's existence, and customer demand is the driving force for Huawei's development. We insist on taking customers as the center, respond to customers' needs quickly, and continue to create long-term value for customers, thus achieving customers. Providing effective service to customers is the direction of our work and the measure of value evaluation. To achieve customers is to achieve yourself.

Carry out an arduous struggle

We don't have any scarce resources to rely on. Only by working hard can we win the respect and trust of our customers. Struggle is embodied in any small activity that creates value for customers, and in the efforts made to enrich and improve oneself in the preparation process of labor. We insist on putting the strugglers first, so that the strugglers can get a reasonable return.