2, improve the click-through rate and make money with advertising.
3, sign up for SMS service, use various methods to bind other people's mobile phones to monthly service, and charge service fees.
4. Charge fees for the services of the website, such as online game support, login information, email service, etc.
Advertising profit is the main profit model of the website at present. Different types of websites have different profit points, which are analyzed as follows:
At present, the business models of e-commerce in China can be roughly divided into five categories according to the transaction objects: B2B for business, B2C for business to consumer, B2G for business to government, C2G for consumer to government and C2C for consumer to consumer. Although some relatively novel models have begun to appear, such as B-B-B-C, it will take a long time to develop on a large scale. B2G and C2G are government e-commerce activities, not for profit, mainly including government procurement, online customs declaration, tax declaration, etc. And it will not have a great impact on the entire e-commerce industry. So what is discussed below is B2C, C2C and B2B e-commerce modes.
B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of 8848 online mall. B2C means that enterprises provide consumers with a new shopping environment-online stores, and consumers shop and pay online through the Internet. Because this model saves time and space for customers and enterprises, it greatly improves the transaction efficiency, especially for busy office workers, this model can save valuable time. However, the characteristics of goods sold online are also very obvious, which are limited to some special goods, such as books, audio-visual products, digital products, flowers, toys and so on. These goods do not require high sensory experience for buyers, such as seeing, listening, touching and smelling. Commodities that require consumers' specific sensory experience, such as clothing, audio equipment, perfume, etc., are not suitable for online sales. Of course, it is not excluded that a few consumers decide to buy a certain brand and model without on-site experience, but such consumers are rare, especially in China, where the product quality management system is not perfect, people are more willing to trust their sensory experience to decide whether to buy. Therefore, so far, successful enterprises in the B2C market, such as Dangdang and Zhuoyue, have sold some special commodities. At present, the payment method of B2C e-commerce is a combination of cash on delivery and online payment, and most enterprises choose logistics outsourcing to save operating costs. With the change of users' consumption habits and the promotion of excellent enterprise demonstration effect, online shopping users grew rapidly, accounting for 5.4% of the total Internet users in 2004. At the end of 2004, the B2C e-commerce market in China reached 4.5 billion yuan. This business model has basically matured in China.
The appearance of C2C mode is marked by the establishment of Yi Bei in 1998. At present, C2C model is mainly adopted by Yi Bei, Taobao, Paipai and other companies. C2C e-commerce mode is a person-to-person online transaction behavior. At present, the operating mode adopted by C2C e-commerce enterprises is to build an auction platform for buyers and sellers, and charge transaction fees in proportion, or to provide a platform for individuals to open stores on it and charge fees according to members. Although there are more than 654.38 billion netizens in China and the market scale is huge, due to some conditions, C2C e-commerce in China is still in the stage of financing and burning money to gather users, and has not formed a mature profit model. The three basic elements of retail e-commerce are information flow, logistics and capital flow. C2C has been basically solved. At present, the real difficulty lies in trading credit and risk control. The Internet has broken through the geographical restrictions and turned the world into a huge "stall". The virtual nature of the Internet determines that the transaction risk of C2C is more difficult to control. At this time, the provider of the trading market must be in a dominant position, and a reasonable trading mechanism must be established to facilitate online trading. The rapid development of Yi Bei in the United States is inseparable from the perfect credit system of American society, except PayPal. In C2C transactions in the United States, PayPal plays the role of both acquiring institution and bank. This dual role enables PayPal to collect a lot of money from buyers and sellers, and control the transactions and credit status of buyers and sellers. This year, China's e-commerce websites launched payment tools such as Alipay and Anfutong, as well as compensation systems, which greatly improved this crisis of purchasing trust.
Compared with B2C and C2C, B2B should be the most profitable e-commerce business model in China. B2B mode is mainly to aggregate a large number of enterprises and businesses through the Internet platform, forming a big information ocean of buying and selling. Buyers and sellers choose the transaction object on the platform and complete the transaction through online electronic payment. Inter-enterprise e-commerce is the most worthy of attention and discussion among the three modes of e-commerce, because it has the most development potential. By the end of 2004, the number of enterprises conducting online B2B transactions in China has reached 6,543,835,000, and according to the forecast of iResearch, this number will reach nearly 2 million by 2007. Judging from the scale of enterprise e-commerce market, the B2B e-commerce market in China accounted for about 98% of the whole e-commerce market in China in 2004, and the transaction volume reached 31600 million yuan, an increase of 128.2% over 2003. According to the forecast of iResearch, in 2007, the e-commerce market in China will reach 654.38+0.7 trillion yuan, of which the B2B market will reach 654.38+0.69 trillion yuan.
For the good development prospect of B2B, China's telecom enterprises have begun to test water e-commerce from this model. In April this year, China Telecom opened the first telecom enterprise e-commerce website-Huazhong Business Network in Wuhan. The advantages of telecom enterprises are high brand reputation and large users, but the lack of operating experience and system solidification in the Internet field is an important reason that restricts their development.