Where laws, regulations and rules provide otherwise, such provisions shall prevail. Article 3 The term "outdoor advertisements" as mentioned in these Measures refers to advertisements published directly or indirectly to outdoor public spaces in the forms of words, images, lights, images and physical modeling:
(a) buildings (structures) and their ancillary plots and ancillary facilities;
(2) Public open spaces such as roads, squares, underpasses, public green spaces, waters and parks;
(3) Municipal facilities such as bus stops, bus shelters, newsstands, information kiosks, telephone booths and public information columns;
(four) vehicles, floating objects on the water, lift-off equipment, inflatable objects, models and other carriers.
The measures referred to in signboard refers to the facilities such as signs, plaques, light boxes, physical models, etc. which are set by units or individuals in their own or leased offices and business premises and are consistent with their registered names, and are used to indicate their names, shop names, trade names and logos. Article 4 The administrative department of urban management (hereinafter referred to as the urban management department) is responsible for the management of outdoor advertisements and signboards, and its subordinate supervision and management institutions are responsible for the specific work of outdoor advertisements and signboards management. Fifth natural resources and planning, housing and urban and rural construction, market supervision and management, transportation, water affairs, public security organs and other competent departments shall, according to their respective responsibilities, do a good job in the management of outdoor advertising and signboard setting.
The town people's government, street offices and development zone management agencies shall assist in the daily management of outdoor advertisements and signs. Article 6 The municipal urban management department shall establish an outdoor advertising and signboard management information system and open it to the public, and incorporate the city appearance standard, outdoor advertising planning, technical specifications, setting approval and filing information into the system to facilitate the inquiry and supervision of setters, interested parties, the public and relevant management departments. Seventh outdoor advertising and signs should be set up in a unified planning and rational layout, and follow the following principles:
(1) Conforming to relevant standards and technical specifications to ensure safety;
(two) to encourage the use of new technologies, new materials and new processes for energy conservation and environmental protection;
(three) to encourage creativity, quality design, modeling, specifications, materials, colors, etc. Maintain harmony with urban space and surrounding landscape. Chapter II Planning and Standardization Article 8 The urban management department shall, jointly with the natural resources, planning and other relevant departments at the same level, formulate outdoor advertising plans. Ninth outdoor advertising planning shall include the following contents:
(1) Areas, roads and buildings that are prohibited, restricted and allowed, as well as detailed planning control rules for each area;
(two) the control principles of layout, total quantity, density and type;
(3) Basic settings such as location, form, scale, color, material and lighting;
(4) Defining the planning principles, regions and proportions of public service advertisements. Tenth outdoor advertising planning should take the form of hearings, demonstration meetings or symposiums to listen to the opinions of industry associations, experts and the public. Eleventh any unit or individual shall not change the outdoor advertising planning without authorization.
If it is really necessary to change the building safety, ventilation, lighting, fire protection or cityscape, the urban management department shall, in conjunction with natural resources and planning, housing and urban and rural construction and other relevant departments, supplement and improve the outdoor advertising planning. Chapter III Installation of Outdoor Advertisements and Signboards Article 12 The installation of outdoor advertisements shall go through relevant procedures in accordance with the provisions of laws and regulations. Thirteenth laws, regulations and relevant standards and norms prohibit the establishment of outdoor advertising, the city management department shall not approve. Fourteenth outdoor advertising, shall provide the following materials:
(1) An application form for setting up outdoor advertisements;
(2) Business license or other legal and valid documents indicating the qualifications of the applicant;
(3) Design scheme and schematic diagram of carrier position;
(4) Letter of Commitment on Safety Responsibility;
(five) other materials as prescribed by laws, regulations and rules. Fifteenth the use of the following carrier or public space to set up outdoor advertising, public service advertising area or time ratio shall not be less than 20%, and through the public resource trading platform to obtain the right to operate by bidding, auction and other means. ：
(a) public buildings, facilities and venues invested and financed by the government;
(two) buses, rail transit, public bicycles and other public transport.
The proceeds from bidding and auction of outdoor advertising management rights shall be used for the maintenance and management of municipal and other public venues and facilities. Article sixteenth the urban management department shall sign a management agreement with the person who has obtained the right to operate outdoor advertising, and the management agreement shall include the following contents:
(1) Location, quantity, specifications and time limit;
(2) The number, duration or proportion of public service advertisements;
(3) Fulfilling credit commitments;
(4) Safety management measures;
(5) Disposal of facilities after the expiration of the time limit.
Management agreement shall not violate the provisions of laws, regulations and rules.