Hisense owns hisense electric (600060) and Kelon Electric (00092 1), which are listed in Shanghai, Shenzhen and Hong Kong respectively. It is the only enterprise group in China that holds three well-known trademarks of China: Hisense, Kelon and Rongsheng. Hisense TV, Hisense air conditioner, Hisense refrigerator, Hisense mobile phone, Kelon air conditioner and Rong Sheng refrigerator were all selected as famous brands in China, Hisense TV, Hisense air conditioner and Hisense refrigerator were all rated as national inspection-free products, and Hisense TV was the first batch of national export inspection-free qualifications. Hisense is the first batch of innovative enterprises in China, the pilot unit of R&D center of national innovation system enterprise, and the top ten state-owned enterprises recommended by Publicity Department of the Communist Party of China, SASAC of the State Council and Publicity Department of the Communist Party of China. It has National Enterprise Technology Center, National Postdoctoral Research Center, National 863 Achievement Industrialization Base, National Torch Program Software Industry Base and State Key Laboratory of Digital Multimedia Technology. Hisense has established R&D institutions in Qingdao, Shenzhen, Shunde, North America and Europe, and initially established a global R&D system. Scientific and efficient technological innovation system makes Hisense's technological innovation work always in the forefront of domestic counterparts. At present, Hisense has production bases in South Africa, Egypt, Algeria and other places, and has 15 overseas branches around the world, and its products are exported to more than 130 countries and regions.
[Edit this paragraph] Hisense's concept
Development vision: to build a century-old Hisense and an internationally renowned brand; Development strategy: establish a career with technology and operate steadily; Enterprise concept: talent is the foundation of this technology; Innovation is the soul of enterprise spirit: respect for people, dedication, innovation and efficiency; Corporate responsibility: the responsibility to shareholders, customers, employees, creditors and society; Corporate character: honesty, integrity and unpretentious corporate style: strict and resolute; Quality concept: quality can't make enterprises proud. Service promise: once you choose to worry every day.
[Edit this paragraph] Development strategy
Establishing enterprises through science and technology and steady operation are the development strategies to realize the dream of "a century-old Hisense". The technology of technology-based enterprises determines the attributes of products, thus determining the degree of satisfaction to consumers' needs. Hisense adheres to the development strategy of establishing enterprises through science and technology, regards technological innovation as the foundation of enterprise development, and continuously extends and expands to high-end industries and high-end industries on the basis of independent research and development and technology incubation industries. Hisense believes that technology and consumers are the ultimate masters of the market economy. As the first batch of state-level innovative enterprises, Hisense has a state-level enterprise technology center, a state key laboratory of digital multimedia technology and a postdoctoral research center. It is the national 863 achievement industrialization base, the national torch program software industry base and the first batch of national quality award winners. Hisense has established R&D institutions in Qingdao, Shunde, Beijing, Shenzhen, North America and Europe. Located in the headquarters of Qingdao Hisense R&D Center, with a building area of more than 80,000 square meters, it has gathered more than 2,000 full-time technical developers around the world, including more than 50 senior experts and doctors.
[Edit this paragraph] Steady operation
Hisense's steady operation refers to being able to plan ahead in the course of operation, making scientific decisions with "rationality, efficiency and safety" to ensure that today's work can create better conditions for tomorrow's development, instead of pursuing short-term prosperity, and always unifying the pursuit of current interests with long-term development to ensure sustained and healthy development. Steady management is the development strategy and corporate culture of an enterprise.
[Edit this paragraph] Historical inheritance
65438+September 0969-65438+September 0979 65438+September 0969, Hisense's predecessor "Qingdao No.2 Radio Factory" was established, with more than 0 employees/kloc-0, producing transistor radios 65438+April 0970, and the superheterodyne "Red Light Brand" 50/kloc-0. The first tube 14 inch TV set in Shandong Province was developed, which filled the blank in Shandong Province. 1September, 1976, the 9-inch transistor black-and-white TV set with all-plastic shell came out, which filled the domestic blank. 10, 1976, 12 inch transistor TV sets were successfully trial-produced. The first CJD 18 color TV production 1979. In February, Qingdao TV General Factory was established and designated as a TV production enterprise by the state.
[Edit this paragraph] 1980-1989
1980, production of 56CD 1 type 22-inch self-convergence color TV 1982, and relocation from No.22 Guangxi Road to No.65438 Jiangxi Road +0 1 was completed. 1984 on February 26th, the first 1984 Japanese Panasonic technology and equipment was introduced. The main technical and economic indicators rank first in the province's electronics industry and the national television industry, 1990-1999, 1992. Zhou Houjian, who was only 35 years old, took over Shuaiyin and became the factory director. Hisense entered a period of rapid development, and invested 20 million yuan to produce commercial cash registers. Became the largest manufacturer in China 1994, Hisense Group was established in July 1995, and the institute was upgraded to a technology research center, and became a national technology research center in July 1996. In the face of the first price war in China, Hisense solemnly announced in the Great Hall of the People that Hisense would respond to the market competition with the development strategy of "high technology, high quality and high-level service, and build an internationally renowned brand". 1In April, 1997, hisense electric's stock went public, which brought new development opportunities to Hisense. 1February 1997, Hisense inverter air conditioner went on the market and was awarded the only "zero complaint" air conditioner brand in the industry by China Consumers Association. Hisense ranks seventh among the top 100 electronic enterprises in China. Hisense won the well-known trademark of China 1999. 1On June 22nd, 999, the customer service center of Hisense Group was officially put into use. 1In July, 1999, China Enterprise Management Association awarded Hisense "China Enterprise Management Outstanding Contribution Award".
[Edit this paragraph ]2000 -200 1 year
On April 18, 2000, Hisense launched its brand-new VI, which was endowed with new connotation by "internationalization, sense of science and technology and affinity". On August 2 1 2000, Hisense announced the establishment of Hisense Digital Technology Company in September 2000, taking the opportunity of "834 1 Firewall Inviting Global Hacker Detection" held in Beijing. Hisense and Hitachi signed a CDMA project cooperation agreement to jointly enter the third generation digital mobile communication field. In April of 20001year, Hisense TV, air conditioner and computer became inspection-free products and obtained inspection-free certificates. In June of 20001year, Hisense successfully launched the digital refrigerator with its advanced scientific research technology in the digital field. In September of 20001year, Hisense TV won the "National Quality Award". Hisense TV, Hisense Air Conditioning and Hisense Computer became the first famous brands in 200 1 China. With the completion of Hisense Building and Hisense Information Industrial Park, the operating environment of Hisense has undergone a qualitative change, and Hisense has achieved unprecedented development.
[Edit this paragraph ]2002
On June 5438+ 10/0, 2002, Hisense, Stone, Sunshine and Sina announced the formation of ITV Interactive TV Strategic Alliance. In February 2002, Hisense Group introduced TPI/TPM to carry out business innovation activities in an all-round way. On April 25th, 2002, the 1.8 million Hisense inverter air conditioner rolled off the assembly line, marking the fifth anniversary of Hisense's "frequency conversion" in May, 2002. Hisense has established a complete refrigerator production base. In May 2002, the first batch of Hisense TVs, air conditioners, mobile phones and refrigerators passed the "CCC" authoritative certification. On July 30, 2002, Sumitomo Hisense established a joint venture company to expand overseas market channels. On August/0/5, 2002, the industrial pattern of "three parks and one government" was fully formed. On June, 2002, 5438+065438+ 10, 08, and on October, 2002127, Hisense and Hitachi joined hands in commercial air conditioning. Saiwei pioneered the separation of after-sales service in home appliance industry, and became the first professional brand service provider in China in 2002.
[Edit this paragraph ]2003
On June 5438+1October 65438+August, 2003, Hisense Hitachi Commercial Air Conditioning Production Base laid the foundation stone in Hisense Information Industrial Park. In 2003, at the Sixth Session of the Ninth Shandong Provincial People's Congress held this year, Zhou Houjian, Chairman of Hisense Group Co., Ltd., was elected as the representative of the Tenth National People's Congress. On April 23, 2003, the fourth generation "Mou" girl selected by the national network appeared in Hisense Plaza with her new Hisense refrigerator product "Lan Guiren". On June 23rd, 2003, Jia Qinglin, Chairman of The Politburo Standing Committee (PSC) and Chinese People's Political Consultative Conference, accompanied by relevant leaders of the central government, provinces and cities, inspected Hisense Group. In July 2003, Hisense History and Hisense Experience were published. On August 2 1 2003, Hisense Computer Company and Intel (China) Co., Ltd. jointly held a grand strategic cooperation and product launch conference of "Pushing the Door of Digital Home" in Beijing Great Wall Hotel. In September, 2003, Hisense, the future of Hisense, and 100 international distributors jointly held a global customer conference.
[Edit this paragraph ]2004
In February, 2004, Hisense 3G terminal was submitted for national test. In March 2004, Yu Shumin, president won the first national "Top Ten" March 8th Red Flag Bearer. In 2004, Jay Chou advocated the popularization of frequency conversion technology to alleviate the power shortage. In April, 2004, 12, 3C converged to lead the future, and the group's "Dragon and Tiger Plan" came to the fore. On June 20th, 2004, Premier Wen came to my home. On August 5, 2002, the industrial pattern of "three parks and one government" was fully formed. In June 2004, the Group held a global flat-panel TV seminar to announce the new brand strategy of flat-panel TV. On June 28th, 2004, Guiyang Industrial Park officially opened. Shanda Hisense Research Institute was established on February 6, 2004, with emphasis on technology and speed. Hisense has gone through a glorious course of 35 years-the Group celebrated its 35th anniversary.
[Edit this paragraph ]2005
On March 6th, 2005, Hisense Group and German Bosch-Siemens Household Appliances Group (Bosch Household Appliances Group) formally signed an agreement and issued a joint statement in Beijing. The six-year trademark dispute between the two parties finally came to a happy conclusion: Hisense returned to Hisense in March 2005, and Xu Gehui, a famous host of Phoenix TV, became the image spokesperson of Hisense on March 30, 2005. Hisense became the first 15 mobile phone manufacturer with dual licenses in China. On April 6th, 2005, the groundbreaking ceremony for the refrigerator industrial park of Hisense (Nanjing) Electric Appliance Co., Ltd. was held in Nanjing Xingang Economic and Technological Development Zone, and the new factory officially broke ground. On April 30th, 2005, Hisense Group was elected as my favorite China brand of the first CCTV. In May 2005, at the celebration of the 60th anniversary of the victory of the Great Patriotic War in Russia, Hisense's product 4277 LCD TV was presented to Russian veterans as a national gift. On May 8, 2005, Hisense established a production base of inverter air conditioners in Huzhou, Zhejiang Province, and began mass production. According to reports, this base named Hisense (Zhejiang) Air Conditioning Co., Ltd. has an annual production capacity of 6.5438+0 million units in the first phase and 2 million units in the second phase. On June 26th, 2005, Hisense Group officially released the major achievement of the first core of domestic color TV called hiview "New Core" in Beijing. Lou Qinqin, Vice Minister of Information Industry, attended the meeting in a high-profile manner and fully affirmed this achievement of Hisense. On July 2nd, when "Xinxin" color TV was hatched in Qingdao Hisense, China color TV industry opened a new chapter. Higher honor comes from the concern and support of the party and state leaders. On August 4th, 2005, Hisense Xinjiang Factory, the13rd production base in the world, was officially put into operation in Kashgar, Xinjiang. On June 38, 2005, Chairman Zhou Houjian won the title of "Outstanding Quality Person in China" for the first time. Hisense Signal Control System won the bid in Beijing in 2005, and its chairman, Zhou Houjian, was elected as the person of the year in China in 2005. On February 9th, 2005, Hisense joined hands with CCTV HD Channel, which indicated that China HD TV programs would quickly enter thousands of households.
[Edit this paragraph ]2006
On June 5438+ 10, 2006, Hisense was awarded "Famous Export Brand in China" by the Ministry of Commerce in 2005-2006. On June 23rd, 2006, Hisense Network Technology signed a contract with Shiseido. From February 6th to June 6th, 2006, Chairman Zhou Houjian was the only enterprise representative in the first report of the independent innovation report group. In the Great Hall of the People, he delivered a speech with the theme "Technology is the bottom of the barrel, innovation is life" to tens of thousands of people from all walks of life in the central and capital. On May 23rd, 2006, Hisense delivered a surprising speech at the 9th Science and Technology Fair held in Beijing, saying that "TV" would become a thing of the past. On June 27th, 2006, Hisense Group won the title of "Best Employer for College Students in China in 2006". On July 7th, 2006-10, China International Consumer Electronics Expo once again became a feast for electronic manufacturers at home and abroad. With the theme of "My Multimedia Life", Hisense booth first displayed and launched new multimedia products representing the development direction of CE, bringing visitors into a colorful multimedia world. In 2006, Hisense Network Technology successfully won the bid for the BRT construction project in Beijing. In August 2006, a research report of Boston Consulting Group in the United States selected 65,438+000 enterprises from rapidly developing economies (RDE). On August 65,438+09, 2006, Hisense was rated as a global challenger enterprise and the company most likely to become the top enterprise in the world. Hisense electric Co., Ltd. won the certificate and trophy of "Top Ten Brands in China Stock Market in 2006" jointly issued by China Securities Association and Securities Daily. In September, 2006, Hisense Group ranked first among the first China top 500 enterprises in the "6th China Big Enterprise Group and the First Top 500 Enterprise Group Competitiveness Conference" held by the National Bureau of Statistics in the Great Hall of the People. On September 1 day, 2006, Hisense established a multi-brand strategy-Kelon's new logo was officially released on September 14, 2006, and Hisense's flat-panel TV won the "China Consumer Electronics Champion Product" award twice from the United States on September 24, 2006. "Hisense Technology Incubation Model" won the first "China School of Management Award". On June 65438+1October 65438+1October 2006, Hisense held the third global customer conference, and announced that the international market was completely updated on June 65438+1October 65438+August 2006. The world's first ultra-thin dual-network dual-standby mobile phone D806 was successfully developed in Hisense in June 2006 +065438+ 10, and Hisense was awarded the 8th Australian National Top Film Award in June 2006+February 2006+June 2006. Chairman Zhou Houjian won the honor of the most influential enterprise leader in June 5438+February, 2006 10, and Hisense TLM4028 flat-panel TV series successfully won the "Best Functional Design Award" in February, 2006 13. Hisense Air Conditioning has completed the transfer registration of 26.43% legal person shares of Kelon Company held by Guangdong Greencool. On February 30th, 2008, Hisense won the "China's Most Competitive Brand List" in the "2008 World Brand Value Lab Annual Award" organized by the world's authoritative brand value research institution, and won wide acclaim from consumers for its good brand impression and brand vitality.
[Edit this paragraph] Hisense's song
Wang Yu's words are blue sky and blue sea, and Hisense Group stands on the coast of the Yellow Sea. The sea is blue, the sky is blue, and Hisense Group stands on the coast of the Yellow Sea. Ideal injects inexhaustible power into you and pursues to raise high-hanging sails for you. Struggle is your innate character, and dedication is your unswerving oath. Struggle is your innate character, and dedication is your unswerving oath. Qian Fan, you are an arrow. The tide rises and falls, and you move forward forever. You move forward forever. Ah Hisense, Hisense, you are a tireless ship. Seagulls fly and the waves roll; Seagulls fly and the waves roll; Never miss the quiet harbor, the quiet harbor. The sea is blue, the sky is blue, and Hisense Group stands on the coast of the Yellow Sea. The sea is blue, the sky is blue, and Hisense Group stands on the coast of the Yellow Sea. Wild waves can't miss your tight steering wheel, and fog can't cover your correct course. Unity is your guarantee to win, and development is your firm belief. Unity is the guarantee of your victory, and development is your firm belief. Blue waves and boundless expanses are your competitive positions. The stormy waves are the cradle of your growth. The cradle of growth. Ah, Hisense, Hisense, you are a magnificent warship. Walking in the wind and wearing in the waves; Walking in the wind and wearing in the waves; Sail for a brilliant tomorrow. Brilliant tomorrow.
[Edit this paragraph] Internationalization goal
Hisense's continuous accumulation and innovative development in technology and market has accelerated the internationalization process and strengthened the relationship with international partners. In the development of overseas markets, the construction of Hisense's own brand has been continuously promoted, and the global network layout has become increasingly perfect. It has manufacturing bases in South Africa, Algeria and Egypt, R&D centers in the United States and Europe, subsidiaries in Hong Kong, the United States, Australia, Europe and South Africa, overseas offices in Russia, India, Britain, Saudi Arabia, Egypt, North Africa and Kyrgyzstan, and Hisense's televisions, air conditioners, refrigerators and freezers. In order to build overseas brands, Hisense's "Hisense" trademark has been registered in 40 countries and regions before 1999. As of 2009, more than 50 countries and regions have applied for registered trademark protection. Since 2005, by participating in large-scale international exhibitions such as CES and IFA, it has been named as the main venue of the four Australian Open events in the world and developed international brands. Hisense's brand status and influence are constantly expanding, and the sales of its own brand products are constantly improving.
[Edit this paragraph] Scientific and technological innovation
Innovative technology: Science and technology are the primary productive forces. Hisense's survival and development benefit from its persistent pursuit of science. "Talent is the foundation, technology is the foundation, and innovation is the soul" is Hisense's technical view, and incubating industries with technology is the characteristic of Hisense's innovative technology. Hisense has a national enterprise technology center, and its annual technical input accounts for 4% of sales revenue. Technology constantly incubates new products, new industries and new economic growth points for Hisense, and promotes Hisense to always stand at the forefront of domestic electronic information technology. Scientific and technological purpose: learn from others' strengths and be brave in innovation? Actively follow up, introduce and absorb the world's advanced technology, take the market as a foothold, and constantly develop and develop excellent products with independent intellectual property rights that meet the market demand. Win by "innovation" and "high", and strive to make its due contribution to the development of electronic information technology in China.
[Edit this paragraph] Hisense R&D Center Headquarters
Located in the beautiful coastal city of Qingdao, it covers an area of 63 mu and has a building area of more than 60,000 square meters. It is a national enterprise technology center, a national 863 industrialization base and a national torch plan software industry base jointly recognized by five ministries and commissions. As a cooperative joint research and development entity in Industry-University-Research, it is also the carrier of comprehensive cooperation between large enterprises and key universities-"Hisense Research Institute of Shandong University". In 2004, Hisense became the first batch of national innovation system enterprise R&D center pilot construction unit in China. Hisense R&D Center has established a relatively complete R&D platform system in China. Including applied basic research center (State Key Laboratory of Digital Multimedia Technology), product development center, public R&D support platform (test center, pilot center, data information center, technical training and academic exchange center), postdoctoral research center, etc. Hisense R&D Center has research institutions such as digital display technology, intelligent multimedia technology, digital TV technology, optical projection technology, intelligent household appliances technology, mobile communication technology, intelligent transportation technology, network security technology, computer technology and photoelectric communication technology. R&D Center is the research and development center of Hisense 3C industrial technology, which is responsible for the research and development of Hisense's core technology and front-end technology, new product development, industrial upgrading and product structure adjustment. Hisense R&D Center has gathered more than 2,000 full-time technical developers, including more than half with senior and intermediate titles, nearly 50 senior experts and doctors, and more than 300 masters. More than 90% of R&D personnel are young people under the age of 40. Hisense Group has always attached importance to R&D investment, and the annual R&D investment accounts for more than 5% of product sales revenue. The first paperless development system based on INTRANET in China was established, with more than 2000 networked microcomputers and more than 50 CAD workstations. We have successively established a comprehensive laboratory for household appliances, an air conditioner, a communication technology laboratory, a digital display technology laboratory, a computer laboratory, a network technology laboratory, an intelligent research laboratory, a process design laboratory, an industrial design laboratory, a performance evaluation laboratory and a circuit CAD machine room, all of which have met the requirements of national and international advanced standards for the test environment. The laboratory is equipped with hundreds of sets of advanced instruments and meters, many of which are at the international leading level, meeting the development, experiment and test requirements of TV, air conditioner, computer, communication, refrigerator, network and other products. Through information sharing and comprehensive utilization of resources, R&D Center provides international advanced development and experimental environment for R&D personnel, and lays a solid material foundation for Hisense's technological innovation, making Hisense Group's technical level always in the forefront of the domestic industry, and undertaking dozens of national-level projects every year. Up to now, more than 2,000 patents have been applied. In 2006, the whole group * * * completed the research and development of 537 new technologies and products, of which more than two thirds reached the international leading level or advanced international level. The foundation of technological innovation is the gathering and cultivation of talents. Over the years, Hisense has adhered to the "people-oriented" business purpose. The human resources development mechanism of "hiring, employing, educating, promoting and retaining people" has been established, and the culture of "retaining people with treatment, career and atmosphere" has been improved, forming a good human resource development and management system. Hisense College, located in the R&D center, has created favorable conditions for R&D personnel to update and develop their knowledge. The annual training expenditure is nearly 10 million yuan. Hisense's goal is to build a world-class R&D center. In recent years, by constantly improving the R&D and innovation system, we are moving towards such a goal. Hisense Shunde R&D center was recognized as a national enterprise technology center in 20001year, and the postdoctoral research center was established in 2002. At the same time, Hisense Shunde R&D Center is also the national industrial technology innovation base and the 863 plan industrialization base. From 2002 to 2006, Kelon Technology Center, the predecessor of Hisense Shunde R&D Center, won 70 scientific and technological progress awards and 25 provincial and ministerial awards. He has undertaken 86 scientific and technological projects, including national scientific and technological projects 16 and 39 provincial and ministerial projects. Won the title of key new products at all levels 7 1 piece, including 5 at the national level and 38 at the provincial and ministerial levels. By the end of 2006, the cumulative number of patent applications reached 1536.
[Edit this paragraph] Hisense Shunde R&D Center
Hisense Shunde R&D Center is the founder of China refrigerator core technology. 1996, in 2000, Rong Sheng refrigerator "fluorine-free energy-saving refrigerator technology" and "hydrocarbon replacing CFCs manufacturing system transformation" won the second prize of national scientific and technological progress twice; In 2005, Hisense successfully broke through the core technology of vector frequency conversion technology, and introduced the first vector frequency conversion refrigerator in China, 180 sine wave control, which achieved the maximum energy saving and noise reduction and reached the international leading level. At present, Hisense Kelon's new generation of energy-saving and environmental protection foaming agent technology, discrete multi-cycle technology, self-sensing energy-saving refrigerator technology and many other core technologies occupy a leading position in the world. Hisense Shunde R&D Center is committed to the research and development of efficient, comfortable and energy-saving air conditioning technology. Kelon air conditioning energy efficiency ratio broke the domestic record three times and the world record twice; Hisense Air Conditioning is a world leader in frequency conversion technology, with unique core technology advantages, and has won many energy-saving contribution awards in China.
[Edit this paragraph] Hisense Shenzhen R&D Center
Hisense Shenzhen R&D Center is located in Lang Feng Building in the middle of Nanshan District Science Park in Shenzhen. Adjacent to Skyworth, TCL, Changhong, Konka and other R&D institutions in the same industry. Most multinational companies' institutions and offices in R&D are also located in the same area, and the channels for technical cooperation and information exchange are very smooth. The total investment of the center is about100000 yuan, and the initial investment is 5 million yuan. In the later period, it will continue to increase capital according to the strategic planning, new product line and market demand of Hisense Group. There are more than 30 R&D personnel in the center, all of whom are top talents in the industry, equipped with first-class instruments and meters, and relying on the R&D platform of R&D headquarters for technical and information exchange. R&D personnel flow regularly as needed to ensure that the personnel quality, R&D ability and level of the center are always among the best in the same industry. At the same time, Hisense Shenzhen R&D Center has established a joint laboratory in cooperation with internationally renowned companies such as MSTAR and MTK, so as to synchronize the developed products with the chip development and ensure that the developed products are synchronized with the major international companies. The main work of Hisense Shenzhen R&D Center includes the development of digital TV and network products, the collection of cutting-edge technical information, the tracking and storage of new digital video products, the provision of technical support and product research and development for Guangdong Hisense Multimedia Company, and the task of attracting outstanding talents in the industry. In the future, the center will gradually expand the scale of developers and product categories, so that the growth rate of R&D scale will always be around 30% per year.
[Edit this paragraph] Hisense American R&D Center
Hisense American R&D Center is a part of Hisense's global R&D network, which is devoted to two aspects of research in the field of consumer electronics: first, the research and pre-research of new products; The second is to improve the quality of existing products and control costs. In the research of new technologies, the R&D Center of the United States has set up a professional group to study Internet TV, home wireless interconnection, multimedia entertainment center, new display equipment and so on. In terms of quality improvement and cost control, the American R&D Center is committed to the research of high-contrast and high-definition image quality improvement technology, the research and use of new materials, the leading design of appearance, the standardization of the whole platform and the design of new products. Hisense American R&D Center maintains close cooperation and exchanges with international advanced companies. R&D Center also provides strong technical support for the development of Hisense's American market. At present, Hisense's products have been successfully sold in major stores in North America, and the US Hisense R&D Center is maintaining the competitiveness of Hisense's products with its strong technical strength, making Hisense's products enter thousands of households in the North American market.
[Edit this paragraph] Hisense (USA) Optical Communication R&D Center
Hisense (USA) Optical Communication R&D Center was established in July 2002, located in the beautiful eastern city of Chicago. The development team is composed of elites in North American optical communication industry, and the laboratory is equipped with development equipment with the highest speed of 40Gbit per second. Based on the commanding heights of global optical communication technology, R&D Center is committed to providing technologically advanced optical communication module products and solutions worldwide. Since its establishment, Hisense (USA) Optical Communication R&D Center has successively completed the research and development of SFF/SFP/XFP miniaturized optical transceiver module with international advanced level, and the product speed has been increased from100Bit per second to 10G bit per second, which has become the technology incubator of Qingdao Hisense Optoelectronic Technology Company and laid a good foundation for the development of Hisense optical communication industry. Especially for PON products, GPON solution was first developed in the world in 2006, which was recognized by the market and customers, and quickly occupied the American market. Hisense's optical communication industry is developing rapidly, and Hisense (USA) Optical Communication R&D Center will continue to make efforts to forge ahead and lead Hisense's optical communication industry to new glory.
[Edit this paragraph] Hisense Europe R&D Center
In March 2007, Hisense Europe R&D Center was formally established in the southern Dutch city of Eindhoven. At present, R&D centers in Europe have R&D positions such as circuit design, software design, structural design, product manager and ID modeling design. It is estimated that by the end of 2007, the company will have about 20 employees, of which about 30% are foreign employees. Hisense Europe R&D Center will make full use of Hisense's technical advantages in digital TV, network multimedia, chips, digital home and other fields, fully investigate the latest technology development trends, European fashion trends, user habits and user needs, and develop high-tech and cost-effective digital DVB products and network, high-definition and multimedia flat-panel TV products for Europe and similar markets. At the same time, in order to meet the quality requirements of users in different European countries and regions, Hisense Europe R&D Center will conduct on-site testing and verification and user experience testing according to different standards in different European countries and regions, and tailor high-quality products for users in various European countries and regions. In addition, Hisense Europe R&D Center will study the direction and trend of the latest international technologies and products, carry out exchanges and cooperation with internationally renowned ID styling design companies, design world-class products, and build an international Hisense brand image in an all-round way. The establishment of Hisense's European R&D Center has enabled Hisense to realize the strategic layout of R&D, production and sales in the European market, which accounts for more than a quarter of global TV sales.
[Edit this paragraph] Hisense Science and Technology Honor