1, negative demand (change): When most people are disgusted with a product and even willing to pay to avoid it, the task of marketing management is to change marketing.
2. no demand (Stimulation): If the target market is not interested in or indifferent to the product, marketing management needs to stimulate marketing.
3. Potential demand (development): Potential demand refers to a demand situation in which a considerable number of consumers have a strong demand for something, but the existing products or services cannot meet this demand. In this case, the focus of marketing management is to develop potential markets.
4. Declining demand (revitalizing): When the market demand of one or several products shows a downward trend, the marketing manager should find out the reasons and revitalize the market.
5. Irregular demand (coordination): Irregular demand refers to a demand situation in which the market demand for a certain commodity or service fluctuates greatly in different seasons of the year, or on different days of the week, or even at different times of the day. The task of marketing management is to coordinate the market under the condition of irregular demand.
6. Sufficient demand (maintenance): If the current demand level and time of a certain item or service are equal to the expected demand level and time (this is the ideal demand situation of the enterprise), marketing management can only be maintained.
7. Excessive demand (reduction): When the market demand for a commodity or service exceeds the level that the enterprise can supply or is willing to supply, marketing management should reduce marketing in time.
8. Harmful demand (elimination): Harmful demand refers to the market demand for some harmful goods or services. To this, the task of marketing management is to eliminate it.