Iresearch Consulting Iresearch Consulting Group adheres to a professional, rigorous and objective work style, and is committed to becoming an industry expert in the new economic field, and its services extend to continuous research data, research consulting and other related fields. Through high-quality research and consulting services and quantifiable data products, customers' cognitive level, profitability and comprehensive competitiveness of China's new economy will be enhanced. IResearch hopes to promote the overall development of China's new economic industry, with the goal of becoming one of the excellent professional research and consulting companies in China in the new economic era.
Iresearch Consulting Group was established in 2002, and its founder Mr. Yang graduated from East China University of Science and Technology. 1998 started to contact the online advertising industry, and they were a group of early online marketing professionals in China. Before founding iResearch, Yang participated in the establishment of the commercial version of 1999 "Internet Advertising Pioneer" website, and was responsible for the specific operation. Internet Advertising Pioneer was first founded by Ren Xianghui on1May, 1997. It is the first batch of industry research information websites for network industry practitioners in China, mainly providing relevant information about the development of online advertising industry.
Headquartered in Shanghai, iResearch established a branch in Beijing on June 5438+ 10, 2003 and a branch in Guangzhou on June 5438+ 10, 2008. At present, it has nearly 100 employees. At present, it mainly provides research consulting services (industry research and customized research services) and data product services (iAdTracker online advertising monitoring and iUserTracker netizen behavior research) for industry companies, and provides more communication platforms for industry professionals through various annual meetings and media website platforms to promote the economic development of the industry.