Qoros 7 has been on the market for more than a month. Recently, the author visited Baoneng Guanzhi Direct Store on the south bank of Chongqing. Through the communication with the sales staff in the store, the author has mastered the following sales situation of Qoros 7:
1.？ At present, the store is selling 7 parity;
2.？ At present, there are 30 full orders in the store, and it takes 1 month to pick up the car;
3.？ Among the models on sale, 1.6T cruise luxury model and 1.8T cruise luxury model are the main models;
4.？ Order customers are mostly middle-aged people over 35 years old?
30 orders per month for a single store may be just a routine operation for many mainstream brands, but in my opinion, Qoros 7 sells well. After all, before this, Qoros did not have much volume and sales in China, and it was silent for three years after being acquired by Baoneng. Now that we're back, it's not easy for a single store bicycle to have such an order performance.
However, to my surprise, the design of a car like Qoros 7 is so young. It's unbelievable that the mainstream consumer group should be a group of people over the age of 35!
The design language of Qoros 7 is a continuation of the old design concept, which has more innovations in the contemporary era. The front face can be seen to be similar to Guanzhi 5, but the details are more prominent. The front grille exaggeratedly extends to both sides and is cleverly connected with the headlight group. The interior uses a blackened matrix mesh, which has obvious sense of movement.
Irregular headlight groups, headlights and blackened L-shaped three-dimensional decoration * * * form a square outline. Create a brand-new car avant-garde, sports and sci-fi visual effects. The bumper at the bottom also uses black elements. The penetrating design broadens the visual width of the front of the car, and the front shovel shape at the bottom shapes the sporty temperament of the Qoros 7.
At present, the most fashionable roof design is the slender and suspended car body. But if you look at the roof carefully, you will find that the design draws lessons from the sports car, which has an obvious downward trend and extends a huge tail wing to further enhance the sense of movement.
Pay attention to details. The exterior decoration of Qoros 7 is rarely chrome-plated, but a lot of blackening or black elements are used, and even the wheels are gun gray with more sports visual effects.
The tail shape is full and round, but the details still show the breath of young sports, blackened rear window, blackened taillight group and flat bilateral tail throat. No matter where the face value of Qoros 7 can be ranked, it is obvious that this should be a model for young consumers.
The interior of the new car adopts symmetrical embracing design, and the lines are straight and simple, highlighting the layering. The two exposed large LCD screens embedded in the center and in front of the steering wheel are really eye-catching. If you don't know the details, it's easy to feel that this is a pure electric car full of technology.
From this point of view, it is hard to imagine that Guanzhi 7 will be the dish of a group of mature men.
Well, how do you explain it? At that time, the sales brother said, "Because treasure can save money!"
The author had an epiphany. Qoros 7 price 10.98- 159800 yuan. Has the car at this price been compared with Changan CS75? In addition, Haval H6, Roewe RX5? The price of domestic mainstream SUVs such as PLUS has spread, but the word-of-mouth sales of Qoros itself and passing vehicles have no advantage compared with several big brands.
then what Spend money until consumers feel kind and cost-effective!
How can Guanzhi 7 be smashed to make people feel kind? The supply chain is full of famous brands.
First of all, the headlight supplier of Qoros 7 comes from Haila, a German family-owned enterprise with a history of 100 years, which supplies more than 70% of German cars in the world and is also the second highest headlight supplier in the world with annual output value.
Car paint also comes from Germany and is supplied by BASF, which is also a top supplier of body paint. From the picture, we can see that the red light and shadow effect of Guanzhi 7 is quite vivid and gorgeous.
In terms of wheels, the high-profile Qoros 7 adopts 19-inch wheels, which are rare in the same class, and is equipped with Ma brand CC5 series tires. The market price is close to 1000 yuan. If it is a top model, Qoros will provide 20-inch wheels and Michelin PS4 series tires, and the individual price is also close to 1.500 yuan.
Among them, the supplier of brakes is TRW Trina, and friends who have changed brake pads should also know that this brand is first-line, and the brake disc reaches 316 mm.
Although Qoros belonged to Chery before, after being classified as Baoneng, Qoros 7 did not continue Chery's power, but adopted 1.6T and 1.8T from Chen Xin Power. These two engines originated from the joint research and development of BMW and PSA, and the gearbox adopts Getrag's 7DCT, which is also a big brand.
In addition, in some details, you can also see the kindness of the Qoros 7, such as the support device of the engine door. Cars of the same class are basically an ordinary metal pole, and the Qoros 7 is two hydraulic support poles, which can bring a good impression.
The chassis of the new car is similar to the Qoros 5, but after careful observation, it will be found that the rear wheel steering knuckle is made of aluminum alloy, which is stronger and lighter.
Because there is no test drive in the store, I can't share the power level for everyone, but as far as the book data is concerned, 1.6T? 204 horses, 1.8T? 23 1 has been quite brilliant. At present, it is not unkind to just use the materials of Qoros 7.
Internally, the top-mounted Qoros 7 will provide a Napazhen seat with perforated technology, which is very comfortable and delicate. The padding inside the seat is also quite thick and soft, and the ride comfort should be in the forefront of its class.
The length of Qoros 7 is 4679* 1897* 1679mm, and the wheelbase is 2720 mm. It is a giant in the domestic compact SUV, and the passenger space is very good. Taking the author's height 184cm as an example, all the seats are in normal posture, and the rear seat has a leg margin of nearly one palm, so the space is spacious.
The trunk design of the Qoros 7 is very flat, and the advantage of the length of the car brings good depth and considerable volume. The rear seats can also be completely laid down, which can form a flat super-large space, not to mention the extended functionality.
I won't elaborate on the configuration level. For a domestic model, it is the word "rich", not to mention this hard-earned treasure. All kinds of scientific, practical and comfortable configurations are full.
Most of the 30 orders are customers over 35 years old. The answer first comes from the impression left by Qoros brand in this kind of customer group, which shows that Chery has left a good spiritual legacy to Qoros. Furthermore, based on this situation, it is the rational consumption concept from mature men, good price, kind materials and configuration, so it is not impossible to choose a new player among many models in the same level.
Summary:
With money, it seems that you can really do whatever you want. With the kindness of money, the cost performance has achieved initial results. Judging from the current single-store single-month order performance, the market of Qoros 7 started well. In addition, the author believes that direct marketing, this treasure can also play a great role in the brand-new strategy of Qoros. The direct selling network is more efficient, and the cost control can be lower, which is helpful for the sales and production of new cars.
Of course, at present, Baoneng and Guanzhi 7 are just a good start, and then high-quality word-of-mouth feedback is the key. If the quality reputation of Qoros 7 is stable and upward, the future of the car can be expected, and vice versa.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.