Ok, let me tell you how to spend the inspection period safely and avoid entering the sandbox period at the new station:
First, before spiders visit, they must first cover the content.
When a website is put on the shelves, first of all, all the places inside the website should be spread out so as not to fail. Simply put, if you are a blog, each column must have at least 1~2 articles. In this way, when you attract spiders to climb, you can at least ensure that there are things crawling everywhere, otherwise it is unfriendly to spiders. It's like you go to buy a house, go in and see that there is nothing inside, and it's still dark. How do you feel? To put it bluntly, I will definitely not buy this house. This also shows that there must be some layout content inside the website to bring intimacy to spiders as much as possible.
Second, there should not be too many external links, and "exclusive words" should be vigorously promoted.
Yes, the external link is still one of the indispensable factors of a website today, but it is not one of the best decisive factors. Especially for the new station, it is most important to do the value of your website first, and then continue to do it later.
Spend more time every day on how to make it easier for users to get the information they want and how to recommend the content that the audience needs. This is the most important place for a new station, even if it takes several days and nights.
Third, there are many foreign resources at hand, please be merciful.
Some webmasters may have good connections. As long as you place an order, many people will give your site a high-quality one-way link, so the new site will have many one-way links in a short time. Actually, you don't want to think about it. What Baidu hates now is speed. The most important thing for Baidu is to examine the endurance of a webmaster and whether a webmaster can stand the test of time. If you want to do the site well in a short time, then you will embarrass those old stations. Maybe you will say, "the law of the jungle" Yes, that's right. In fact, do you know that Baidu is now trying to create a good user experience? If we simply let a new station seize the users of the old station in a short time, what will happen to the user experience is still a big problem, and Baidu does not want to take this risk. Therefore, only through the tempering of time, slowly improve the ranking of your website, step by step to test whether your website has an audience. If the ranking is not improved, more and more audience users will stay on your website for a long time. Then this can show that your website is an audience's website. In this way, Baidu will strongly recommend your website to users.
What you are doing now is to get the ranking up in a short time. Whether you do this website simply for ranking or for users, it will only make Baidu more suspicious. This will make your website enter the sandbox evaluation period.
Fourth, the spatial stability of the website must be maintained.
As we all know, a website is like a home. What does it feel like if your home is blocked and you can't go home? I think you should be very clear. So, how do you feel when users visit your website but can't open it? Isn't this a pure deception of my precious world? I will definitely lose a good impression on your website.
Fifth, interact with users more.
As we all know, whether an article is good or not can be seen directly from users' messages or comments. So it is important to interact with users. This is why some people suspect that spiders have crawled some of my article pages many times, which also shows that spiders will certainly crawl the pages they have crawled before from time to time, just to see if they are different from before by crawling again. The purpose is to see if there is any user participation in this article and how much participation there is. Then, from the participation of users and the interaction of webmasters, we can see whether this website should be better displayed.
Attack ranking, enter the home page
To optimize the website, it is important that the website conversion rate and the website traffic are important, and this premise is that the website participates in the search engine ranking. We know that there is a certain period for any keyword to participate in search engine ranking, which is generally about 3 months. Now the author tells you that it only takes 30 days for the new station to enter the home page. Can you believe it? This is the website optimization experience that the author Xiao Dan wants to share today, and how to make the new website squeeze into the homepage of search engine results within 30 days.
We can get this result by observing the keyword ranking that enters the click algorithm. Generally speaking, words usually has an inner page and a home page, and the proportion depends on the quality of the page content; Most of the popular words are home pages, mainly because the comprehensive quality of weight pages is high; Unpopular words are all inside pages, involving professionalism. The content of the website is oriented to major groups, and only professional users will search for unpopular words. It can also be seen that the basis of keyword judgment is not Baidu index, but keyword competitiveness.
Furthermore, the presentation of keyword ranking is web content, which means that it is very important for web content to pass through the screening mechanism of search engines. Good inclusion is an important factor for websites to participate in ranking. Solving the problem of inclusion is to solve the problem of website page value.
1, the website page is readable.
As we know, in the screening mechanism of search engines, most pages in the form of combination of graphics and text will be given extra points, which has a certain advantage in the collection. This is also the author's requirement that the new station should enter the top ten within 30 years, so the readability of the page is very important. For websites with unknown brands and a large number of users, it is best not to use flash, javascript or pure picture pages.
2. The website structure is good.
Website structure is one of the conditions that affect collection. Judging from the current search engine and user access data display, the flat structure of the website (home page-channel-article page) is of great help to the collection.
3. Good website content division.
If a website wants to enter the ranking quickly, the content is very important, especially the relevance of the content is the most important. When dividing website content, it is necessary to classify related content into one category. For the content with relatively weak relevance, it is best to build another column. Although there is no need to distinguish clearly, you can clearly select the matching content of the website when filtering.
4. Good standard path.
The standard path means that spiders should be direct when crawling on the website, and it is best to "follow the path of Guhua Mountain". If there are two paths, then I suggest that one of them should be blocked by the robot function at last. Search engines treat both dynamic and static websites equally, but the requirements for dynamic websites are that the path should not be too long and the directory should not be too deep. In order to facilitate spider crawling, it is best to make the website in pseudo static.
5. Good credit rating.
Website credit rating is the evaluation of website quality by search engines. For the new website, set the title, keywords, description, path and structure of the website before going online, so as to facilitate the website to pass the evaluation period quickly. On the contrary, it will extend the evaluation period of the website and reduce the trust of the website, so it is impossible to enter the homepage ranking within one month.
After laying a good foundation for the new site, we must make great efforts to improve the ranking of the website. The title of the content is an important factor affecting the ranking, so you can add keywords when setting the title to make it attractive; The layout of the internal chain of the website can be invisibly recommended in the station, which is a voting benefit in the station, and the ranking will be rapidly improved by using it; The external chain of the website is an eternal optimization point, which mainly needs to pay attention to the high-quality related friend chain, which is the key point to improve the ranking; The audience of the website is particularly important for the keywords that enter the watershed. It is directly related to click algorithm and screening mechanism, and it is the core factor of keyword ranking, so SEOer should pay special attention to it.