1. Advertising promotion: Many brands will put advertisements on Tik Tok, and consumers may see advertisements for brand promotion when they brush Tik Tok, so as to get product information.
2.KOL recommendation: Some well-known Tik Tok bloggers (also known as KOL) will introduce some products in their videos. These kols have a certain influence on fans, and their recommendations may have a certain impact on consumers' purchase decisions.
3. Official brand accounts: Some brands will open official accounts on Tik Tok and publish product-related contents in the accounts. Consumers can obtain product information by paying attention to these official accounts.
In a word, consumers can learn about product information in many ways when they brush Tik Tok, but it should be noted that not all the information is true and credible, and consumers need to filter and select credible information for reference.