For a long time before, the cognition of Tik Tok e-commerce was undoubtedly "short video content+yellow car link" and live broadcast with goods. At the same time, the essence of its "interest e-commerce" is "to stimulate the potential needs of users and find what users like".
Obviously, the basis of these depends on the algorithm recommendation mechanism of the platform, by recommending goods that potential consumers may be interested in or live broadcast with goods. This has always been considered by the outside world as the place where Tik Tok e-commerce is different from the traditional e-commerce platform.
Brief introduction of Tik Tok mall:
Wei, president of Tik Tok e-commerce, first published the data related to user demand, such as "search with purchase intention", "store view of Tik Tok" and "GMV of Tik Tok Mall". It shows that the GMV of Tik Tok Shopping Center has increased sixfold this year.
Today, "Tik Tok Mall" already has a first-class entrance on the homepage, but it was originally necessary to click "I-Tik Tok Mall" to enter. According to many users, the promotion content of "Tik Tok Mall" also frequently appears in the recommended information flow of the platform. Obviously, Tik Tok is trying its best to let users "have a look at Tik Tok Mall".