In foreign trade, how to follow up when customers always don't reply?

1. Find all channels to communicate with customers and continue to follow up. In order of importance, they are telephone, Linkedin (you read it correctly, this is very important), whatsapp, skype, WeChat (not surprisingly, many foreigners imported from China have WeChat), Facebook and twitter. After these contact information are added, it is convenient for long-term follow-up and transformation.

2. Understand the reasons for mail interruption. If it is a problem that you can solve by yourself, such as technical parameters, price and product quality, please prescribe the right medicine according to customer requirements. After the problem is solved, it is logical to get the order.

3. Meet the customers who are not interested in the product temporarily or have no purchase demand. Keep email communication for 2-3 weeks, and constantly send him positive information about products to stimulate his desire to buy. The so-called positive information refers to the shipment and packaging pictures of the products, the latest test reports and certificates obtained, and the positive feedback of other customers on the products (preferably video evaluation).

There are several reasons why the customer didn't reply after receiving the email:

1, the reply time is too late, and the customer's mailbox is already full of emails from various suppliers. Because of the time difference, email communication is lagging behind. If you only reply to emails at work, the response rate of tracking information at work is very low. Even for many customers who chat well, the delay in communication will lead to the loss of orders.

Your quotation is not competitive among many quotations, or it is not what customers need. This kind of competitiveness is reflected in specialty, technical standards, price, quality and other aspects. If you are not competitive in any way, please quote the most competitive plan in the first quotation and quote the lowest price within your authority. The technical specifications of the quotation also need to meet the needs of customers.

3. Cancellation or postponement of purchase due to force majeure. For example, sudden changes in the market environment, sharp depreciation of the exchange rate lead to cancellation or postponement of purchases, and even unexpected situations in which buyers suddenly fall ill. Such factors are beyond your control, so they are called force majeure. In this case, the only thing we can do is to keep communication and wait for the situation to change before placing an order.

4. The customer already has mature suppliers, and the inquiry is only to understand the market situation and make a counter-offer with the existing suppliers. The purpose of general customer inquiry is only to understand the market situation, and it is very likely that they will place an order with existing suppliers. In this case, it is necessary to maintain effective communication at all times, and when the customer's existing supplier has problems, it can be used as the main alternative supplier.