Junzhi Consulting has made a strategic positioning for He Fei milk powder as "more suitable for China baby's physique", making He Fei milk powder an advantage that other foreign and domestic milk powders do not have. Junzhi Consulting made an in-depth study on China's baby's physical characteristics, eating habits and nutritional needs, and tailored the formula for He Fei's milk powder for China's baby. This positioning not only reflects the concern and care for China Baby in advertising language, but also has been implemented in product development and marketing strategies.