Brief introduction of network marketing strategy

I. Corporate Website Strategy Establishing a website on the Internet is the basis for enterprises to conduct online marketing. In the online market space, the website of an enterprise represents its own image. Enterprises should focus on the following points if they want to successfully carry out online marketing: 1. Seize excellent websites and strengthen website publicity. In cyberspace, the website is the most important symbol of an enterprise and has become an enterprise resource. The name of the website should be simple, vivid and easy to remember, usually the brand or name of the enterprise. Because the current regulations on website registration are not perfect, the registration time is the main criterion. Once the domain name that should belong to you is registered by others, it will bring unnecessary losses to this enterprise. For example, McDonald's had to spend $8 million to buy back its own website. 2. Carefully plan the website structure. The website structure design should be simple and easy to access by establishing a convenient path index. The structural model should be comprehensive in content, covering as much information as possible that users usually need. 3. Website maintenance It is a long-term job for enterprises to establish websites. It includes not only the creativity and opening of the website, but also the maintenance of the website, such as updating the product catalogue and price information with strong trial sale in time, so as to better grasp the market situation. And compared with traditional printed matter, it is more convenient, faster and cheaper. The maintenance of the website can also reflect the marketing personality and strategy of the enterprise, and ultimately it is to provide customers with more satisfactory services. Secondly, the gradual development of enterprise product strategy network makes it possible for consumers to talk directly with manufacturers, and manufacturers attach importance to consumers' personalization, which makes the products in online marketing present many new features. When making product strategies, enterprises should start from the network marketing environment to meet the needs of network customers. 1. Enterprises can determine the most suitable products for online sales by analyzing the overall characteristics of online consumers. According to statistics and analysis of relevant parties, at present, books, computer software and spare parts, CD, VCD, DVD and other audio-visual products are sold online. Air ticket booking and other services. 2. It needs to be clear that the cost of selling enterprise products on the Internet is far lower than other channels, such as computer software and other products. Online sales are much more convenient than other channels, and the natural cost is much lower, which invisibly reduces the cost of enterprises and improves the competitiveness of their products in the market. 3. The market coverage of products should be wide, and the target should be telecommunications and information technology. At present, more than 80 countries and regions around the world have opened the Internet, with a wide market coverage, which can greatly improve trading opportunities and win more profits for enterprises. 4. Enterprises should make use of the opportunity of direct communication with customers on the Internet to provide customized products and services for customers, and at the same time, enterprises should keep abreast of consumers' evaluation of their products in order to improve and speed up the research and development of new products. In addition, enterprises can reduce innovation risks and development costs while developing online marketing. Third, enterprise price strategy price is one of the most complicated and difficult issues in online marketing, because price is the most sensitive topic for enterprises, consumers and even middlemen. Online sales can enable a single consumer to obtain the prices of multiple or even all manufacturers of a product at the same time to make a purchase decision, which determines that the price elasticity of online sales is greater. Therefore, when making online sales prices, enterprises should fully consider checking the price composition of each link in order to make the most reasonable price. 1. Because the online price will be impacted by the competition in the same industry at any time, enterprises can develop an automatic price adjustment system to adjust the actual price on the basis of calculating the maximum profit according to the seasonal changes, market supply and demand, price changes of competitive products, promotional activities and other factors, and at the same time, they can conduct market research and obtain relevant information in time to adjust the price.